When Is the Omaha Conference?

Last weekend, I wrote about the NRWA Conference preview teleseminar I attended. I would be remiss if I didn't also point out that Career Directors International is having their 2011 conference in October. 

For several years now, I've been thinking that I need to organize a resume writer's conference in Omaha (where I live). We're located right in the middle of the country, we've got a fabulous airport, inexpensive hotels (the one I have in mind has a complimentary airport shuttle, 185 guest rooms, conference space for up to 150 people, and rates of around $79-$104/night), and we're the headquarters of the Gallup Organization (and five Fortune 500 companies), so I'm confident I could get some great guest speakers!

If I don't put together my own conference, I'd love to attend a conference in Minneapolis, Chicago, Kansas City, or Denver (all are within driving distance...). That would require convincing one of the national resume writing organizations to schedule in one of these cities.

Here's the breakdown of where the national resume writing organizations have had their conferences in recent years. (I've bolded the ones I attended.)

The National Resume Writers' Association (NRWA):
2011 - Portland, Maine
2010 - Fort Worth, Texas
2009 - Annapolis, Maryland
2008 - San Diego, California
2007 - Savannah, Georgia
2006 - Phoenix, Arizona
2005 - Stamford, Connecticut
2004 - Nashville, Tennessee
2003 - Seattle, Washington
2002 - Philadelphia, Pennsylvania
2001 - San Antonio, Texas
2000 - Las Vegas, Nevada
1999 - New Orleans, Louisiana
1998 - Chicago

Career Directors International:
2011 - Savannah, Georgia
2010 - San Diego, California
2009 - Orlando, Florida
2008 - Seattle, Washington
2007 - San Antonio, Texas
2006 - Orlando, Florida (PRWRA)
2005 - Las Vegas, Nevada (PRWRA)
2004 - Indianapolis, Indiana (PRWRA)
2003 - New Orleans (PRWRA)
2002 - Atlanta, Georgia (when the organization was still PRWRA)

I haven't yet attended a CDI conference (although I've heard they are fabulous!). In my defense, Laura DeCarlo keeps scheduling them in October, which is during the UNO Hockey season (and Jon and I have never, ever missed a UNO home hockey game).

Career Management Alliance (no longer in business as of August 2011):
2011 - Las Vegas, Nevada
2010 - New Orleans, Louisiana
2009 - San Antonio, Texas
2008 - Minneapolis, Minnesota
2007 - Louisville, Kentucky
2006 - ??
2005 - Philadelphia, Pennsylvania (when it was still Career Masters Institute)
2004 - Atlanta, Georgia (CMI)
2003 - Kansas City, Missouri (CMI)
2002 - San Diego, California (CMI)

Professional Association of Resume Writers and Career Coaches
(discontinued conferences in 2004?)
2004 - St. Pete Beach, Florida
2003 - Las Vegas, Nevada
2002 - Dallas, Texas
2001 - Tampa/St. Petersburg, Florida
2000 - Toronto, Canada
1999 - Colorado Springs, Colorado

What do you think? Where would you be interested in attending a conference?

NRWA Conference Preview

Yesterday, I was on a free teleseminar call sponsored by the National Resume Writers' Association (NRWA), previewing their upcoming conference in September in Portland, Maine. While I'm unable to attend due to family commitments, I was interested in hearing what was planned -- and I'd like to share a couple of the highlights with you.

(You can listen to the call recording here).

The call was facilitated by Kathy Sweeney and featured several of the conference speakers, including Barbara Safani, Kimberly Schneiderman, and Norine Dagliano.

On Friday, Sept. 23, Barbara will present on "Social Media in Job Search: No Longer Optional."

• "A resume isn't enough anymore," she says.
• Social media profiles allow candidates to better compete.
• Resume writers have a great opportunity to educate clients on what else is out there (in terms of social media profiles and tools) besides LinkedIn.
• This session is important because "resume writers need to keep up with the times."

On Thursday, Sept. 22, in one of the concurrent breakout sessions, Kimberly Schneiderman will present "Boiling It Down: Marketing Your Most Accomplished Client Through a One-Page Document."

• These one-page documents won't replace the resume, but are an additional tool.

On Saturday, Sept. 24, Norine Dagliano will talk about "Same Client - Different Story: Tools and Strategies for Crafting Career-Change Resumes."

• She's had numerous clients coming to her with the challenge that "what they had done, they may not be able to do anymore."
• Traditional resume formats don't work for career changers.

Finally, Kathy Sweeney talked about the presentation she'll give on Friday, Sept. 23 on "Trademarks and Copyrights 101: How to Protect Your Business Name, Logo, and Intellectual Property." On the preview call, Kathy talked about how she's had her website content copied, her articles stolen, and her business name used by other people. She also talked about how she had unintentionally used the name of another business (despite conducting a trademark search). After she had invested time and money in creating a website, blog, and radio show, she received a cease-and-desist letter from another careers industry professional who, she soon discovered, owned that brand. She immediately changed the consortium name, but had to re-record 12 radio shows with the new name.

Sweeney said her talk will help resume writers:

• Protect your business
• Protect your reputation
• Protect your intellectual property
• Make sure you're not infringing on someone else (even accidentally).

For more information about the NRWA Conference, or to register, visit the NRWA website.

A two-pay conference registration option is available for one more week.

Career Management Alliance Is No More

Kennedy Information (publishers of the "Directory of Executive Recruiters") has chosen to discontinue the Career Management Alliance (CMA) association (formerly Career Masters Institute), originally founded by Wendy Enelow in 1999. Wendy has now regained ownership of the two certification credentials that originated out of the organization -- the Master Resume Writer (MRW) and Credentialed Career Master (CCM) designations. If you have questions about these credentials -- or are interested in pursuing these certifications, contact Wendy.

The Role of Workforce Development Going Forward

I live in Nebraska and our neighboring state, Iowa, is caught up in a controversy about a plan to close 36 Workforce Development offices in the state.

The fundamental question about how to serve job seekers is one that resume writers have been contemplating for several years. The Resume Writers' Digest Annual Industry Survey throughout the years demonstrated the shift from office-based resume writers to more and more resume writers working from home. (In the 2010 survey, 76 percent of writers who responded work from a home office only, while 12 percent have both a home and business office.)

The governor's decision to close the offices in favor of creating "access points" -- special software installed on workstations at sites across the state, combined with online chat and a toll-free number -- is drawing criticism as reducing access to services.

But in reality, how many individuals visit Workforce Development offices in person -- unless they have to? Certainly the white collar, professional, and executive unemployed would be bothered less than blue collar workers, seniors, and the technologically challenged. But adding access points in public libraries, for example, would allow for hands-on support (and potentially some additional usage and funds for the libraries in exchange for hosting the access point).

Fundamentally, it's important to look at the nature of how Workforce Development can support the job search. Is their role to help clients find jobs, or to provide them with computer services? Already, many Workforce Development offices are moving more of their resources online -- hosting job boards on their sites, giving jobseekers access to resume building software, and providing support to employers through online portals.

The future of the support system needs to be re-evaluated in light of how the job search has changed through the years. Prospective employees -- even those in blue collar jobs -- are expected to be able to have basic technological proficiency. Effective job search strategies require company research and networking -- but existing Workforce Development services have focused on online job postings (probably in response to earlier rounds of job reductions and funding cuts within the Workforce Development system). It may require a re-imagination of the entire support system to meet the needs of jobseekers, employers, and those funding the services.

Closing offices may be the impetus that spurs on this revitalization of the existing system.

What are your thoughts?