Career Industry Conference Update: 2024

This year (2024) marks the 25th anniversary of my first resume writing conference appearance (the 1999 NRWA Conference in New Orleans).

I’ll be attending the 2024 NRWA conference virtually (and you can too – link below).

This is an update to a post from September 2023 (which was an update to a November 2019 post (“Have You Ever Been to a Resume Writing Conference?”), which built on a post from August 2011 (“When Is the Omaha Conference?”)

The 2023 NRWA Conference was awesome — great content, fabulous friends, and an incredible destination (Colorado Springs, CO). 

Here’s the breakdown of where the national resume writing organizations have had their conferences in recent years. (I’ve bolded the ones I attended.)

The National Resume Writers' Association (NRWA):
2024 – Providence, RI (scheduled for Oct. 8-10, 2024 with virtual attendance available as well) 

2023 – Colorado Springs, CO

2022 - New Orleans, LA 

2021 – NRWA Virtual Conference

2020 – NRWA Virtual Conference
2019 - NRWA Conference at Sea (Cruise to the Bahamas)
2018 - Seattle, Washington
2017 - Chicago, Illinois
2016 - Annapolis, Maryland
2015 - Charlotte, North Carolina
2014 - Denver, Colorado
2013 - Chicago, Illinois
2012 - Charleston, South Carolina
2011 - Portland, Maine
2010 - Fort Worth, Texas
2009 - Annapolis, Maryland
2008 - San Diego, California
2007 - Savannah, Georgia
2006 - Phoenix, Arizona
2005 - Stamford, Connecticut
2004 - Nashville, Tennessee
2003 - Seattle, Washington
2002 - Philadelphia, Pennsylvania
2001 - San Antonio, Texas
2000 - Las Vegas, Nevada
1999 - New Orleans, Louisiana
1998 - Chicago

This year (2024) will be my 14th NRWA conference (and third one I’m attending virtually).

Career Directors International:
2016 - Present: No conference
2015 - Entrepreneurial Success Secrets Live for Career Professionals: Orlando, Florida
2014 - Global Career Empowerment Summit: SOAR — Orlando, Florida
2013 - Global Career Empowerment Summit: Your Big Breakthrough — Orlando, Florida
2012 - Global Career Empowerment Summit: Blaze Your Trail — San Diego, California
2011 - Global Career Empowerment Summit: Jump On Board the Success Express — Savannah, Georgia
2010 - Global Career Empowerment Summit: You Selected & We Delivered: The Most Outrageously Power-Packed Career Conference Yet — San Diego, California
2009 - Global Career Empowerment Summit: Take Your Career to New Heights — Orlando, Florida
2008 - Annual Conference: Get Super with CDI — Seattle, Washington
2007 - Annual Conference: The Future is You! — San Antonio, Texas
2006 - Annual Conference: Live the Dream — Orlando, Florida (PRWRA)
2005 - Annual Conference: Play to Win — Las Vegas, Nevada (PRWRA)
2004 - Indianapolis, Indiana (PRWRA)
2003 - New Orleans (PRWRA)
2002 - Atlanta, Georgia (when the organization was still PRWRA)

(Thank you to Laura DeCarlo for help assembling the conference titles and locations!) I was never able to make a CDI conference (they were often in October and conflicted with my UNO Hockey obsession).

Career Management Alliance (no longer in business as of August 2011):
2011 - Las Vegas, Nevada
2010 - New Orleans, Louisiana
2009 - San Antonio, Texas
2008 - Minneapolis, Minnesota
2007 - Louisville, Kentucky
2006 - ??
2005 - Philadelphia, Pennsylvania (when it was still Career Masters Institute)
2004 - Atlanta, Georgia (CMI)
2003 - Kansas City, Missouri (CMI)
2002 - San Diego, California (CMI)

Professional Association of Resume Writers and Career Coaches
2025 – Chicago, Illinois (Thrive 2025)

2024 – Orlando, Florida (Thrive Orlando 2024)

2023 – Orlando, Florida (Thrive Orlando 2023)

2022 – Clearwater, Florida (Thrive 2022)

2021 – Virtual Conference

2020 – No conference due to COVID

2019 - St. Pete Beach, Florida
2005-2018: No conference
2004 - St. Pete Beach, Florida
2003 - Las Vegas, Nevada
2002 - Dallas, Texas
2001 - Tampa/St. Petersburg, Florida
2000 - Toronto, Canada
1999 - Colorado Springs, Colorado

PARW/CC held conferences from 1999-2004 but then discontinued conferences in 2004. The conferences returned in 2019. The 2025 one is the first conference for the organization being held outside of Florida since 2003.

Have You Ever Been to a Resume Writing Conference?

As we approach the end of the year, it’s time to start thinking about 2020 careers industry conferences!

I keep referencing this post from August 2011, “When Is the Omaha Conference?”, because it’s where I started tracking my conference attendance.

But since it’s 2019, it’s time to update the conference locations and my attendance!

Here’s the breakdown of where the national resume writing organizations have had their conferences in recent years. (I’ve bolded the ones I attended.)

The National Resume Writers' Association (NRWA):
2022 - New Orleans, LA (scheduled for Sept. 18-20, 2022 at the Royal Sonesta, 300 Bourbon St.)

2021 – NRWA Virtual Conference

2020 – NRWA Virtual Conference
2019 - NRWA Conference at Sea (Cruise to the Bahamas)
2018 - Seattle, Washington
2017 - Chicago, Illinois
2016 - Annapolis, Maryland
2015 - Charlotte, North Carolina
2014 - Denver, Colorado
2013 - Chicago, Illinois
2012 - Charleston, South Carolina
2011 - Portland, Maine
2010 - Fort Worth, Texas
2009 - Annapolis, Maryland
2008 - San Diego, California
2007 - Savannah, Georgia
2006 - Phoenix, Arizona
2005 - Stamford, Connecticut
2004 - Nashville, Tennessee
2003 - Seattle, Washington
2002 - Philadelphia, Pennsylvania
2001 - San Antonio, Texas
2000 - Las Vegas, Nevada
1999 - New Orleans, Louisiana
1998 - Chicago

The NRWA is planning its 2020 conference in New Orleans, Louisiana, which I’m excited about, since the NRWA conference in New Orleans was my first industry conference 20 years ago! It’s scheduled for Sept. 13-15, 2020. Details here.

Career Directors International:
2016 - Present: N/A
2015 - Entrepreneurial Success Secrets Live for Career Professionals: Orlando, Florida
2014 - Global Career Empowerment Summit: SOAR — Orlando, Florida
2013 - Global Career Empowerment Summit: Your Big Breakthrough — Orlando, Florida
2012 - Global Career Empowerment Summit: Blaze Your Trail — San Diego, California
2011 - Global Career Empowerment Summit: Jump On Board the Success Express — Savannah, Georgia
2010 - Global Career Empowerment Summit: You Selected & We Delivered: The Most Outrageously Power-Packed Career Conference Yet — San Diego, California
2009 - Global Career Empowerment Summit: Take Your Career to New Heights — Orlando, Florida
2008 - Annual Conference: Get Super with CDI — Seattle, Washington
2007 - Annual Conference: The Future is You! — San Antonio, Texas
2006 - Annual Conference: Live the Dream — Orlando, Florida (PRWRA)
2005 - Annual Conference: Play to Win — Las Vegas, Nevada (PRWRA)
2004 - Indianapolis, Indiana (PRWRA)
2003 - New Orleans (PRWRA)
2002 - Atlanta, Georgia (when the organization was still PRWRA)

(Thank you to Laura DeCarlo for help assembling the conference titles and locations!) I was never able to make a CDI conference (they were often in October and conflicted with my UNO Hockey obsession).

Career Management Alliance (no longer in business as of August 2011):
2011 - Las Vegas, Nevada
2010 - New Orleans, Louisiana
2009 - San Antonio, Texas
2008 - Minneapolis, Minnesota
2007 - Louisville, Kentucky
2006 - ??
2005 - Philadelphia, Pennsylvania (when it was still Career Masters Institute)
2004 - Atlanta, Georgia (CMI)
2003 - Kansas City, Missouri (CMI)
2002 - San Diego, California (CMI)

Professional Association of Resume Writers and Career Coaches
2019 - St. Pete Beach, Florida
2005-2018: N/A
2004 - St. Pete Beach, Florida
2003 - Las Vegas, Nevada
2002 - Dallas, Texas
2001 - Tampa/St. Petersburg, Florida
2000 - Toronto, Canada
1999 - Colorado Springs, Colorado

PARW/CC held conferences from 1999-2004 but then discontinued conferences in 2004. The organization held a conference from April 28-May 1, 2019 in St. Pete Beach but it’s unclear as to whether there will be a 2020 conference.


Want to read articles from previous career industry conferences? Join BeAResumeWriter.com. 

 

Associations for Professional Resume Writers (updated 2018)

I had previously written a blog post about professional resume writing associations, but that was several years ago, and it's out of date now!

Consequently, here's an update!

If you're looking for networking opportunities, certifications, industry research, information, and more, there are several associations devoted to the professional resume writing and careers industry.

These include:

• Career Directors International (CDI). Originally founded as the Professional Resume Writing and Research Association (PRWRA), this association is run by Laura DeCarlo. Dues are $267/year or $25/month (first month is $97, then $25 thereafter). The organization offers several certifications, including the Certified Advanced Resume Writer (CARW), Certified Expert Resume Writer (CERW), Certified Resume Specialist (CRS), and Master Career Director (MCD) designations. It also offers an annual resume writing awards contest: the Toast of the Resume Industry (TORI) awards. There used to be an annual conference in Florida, but it's apparently on hiatus at the moment.
• Career Professionals of Canada. The pre-eminent organization for Canadian career professionals (including resume writers), CPC offers four credentials (Certified Resume Strategist, Certified Interview Strategist, Certified Employment Strategist, and Certified Career Strategist), a rigorous training program, and outstanding networking opportunities (including tele-networking as well as in-person meetups in Canada). Also offers CPC Award of Excellence, recognizing the accomplishments of professionals in the industry. One unique benefit for Canadian members is the opportunity to purchase group-rated liability insurance. Dues are $180/year (CAD).
• Career Thought Leaders (CTL). This organization, now owned by Marie Zimenoff, traces its roots to the Career Management Alliance (originally founded as the Career Masters Institute, or CMI). CMA was purchased by Kennedy Information (which became BNA Subsidiaries LLC), but they decided to close the organization. Wendy Enelow, the original owner of CMI, created CTL and the organization has regained the certifying authority for the Master Resume Writer (MRW) and Credentialed Career Manager (CCM) designations. The organization also offers certifications in personal branding, career transitions, resume and profile writing, the hidden job market, and social branding. The dues are different than most other professional organizations – a one-time fee of $399 earns you the title of "CTL Associate" with inclusion in a membership directory and discounts on CTL programs. The organization hosts an annual conference (symposium) -- the most recent one was in Spain in 2018. 
• CertifiedResumeWriters.com (part of The Career Experts). Not really an "association," this is an online directory for resume writers that has morphed into an "information resource site" for resume writers as well. Maria Hebda puts together an impressive line-up of teleseminars -- some geared towards member education and others designed to help members get exposure to jobseekers. There is also an active private Facebook group (membership in CRW not required to participate).  There is a one-time (lifetime) membership fee of $427.
• The National Resume Writers' Association (NRWA). This is a member-driven organization, with a volunteer board of directors. The association offers an annual conference (the 2018 conference is in Seattle) and rigorous certification -- the Nationally Certified Resume Writer credential. It also offers one of the best resume writing training programs -- Writing Excellence -- available as both a live training and on-demand. Writers can receive recognition for their work with the annual ROAR awards (Recognizing Outstanding Achievement in Resumes). Dues are $175/year.
• Professional Association of Resume Writers and Career Coaches (PARW/CC). Founded and owned by Frank Fox, PARW was the "original" resume writing association, from which many other associations branched off. PARW offers the most common resume writing certification, the Certified Professional Resume Writer (CPRW) credential. It also certifies individuals as Certified Employment Interview Professionals (CEIP) and Certified Professional Career Coaches (CPCC). The organization's newsletter, the PARW Spotlight, is the longest-running publication in the industry and its E-List is among the most comprehensive sources of information to get your questions about resume writing answered. The organization used to offer an annual conference, and it looks like it is coming back in 2019! Membership is $150/year (and has been since at least 2011).
• Resume Writing Academy (RWA). Not an association, really, the Academy is a training program originally developed by Louise Kursmark and Wendy Enelow, and now owned by Marie Zimenoff. Programs offered include E-Summits (webcasts) and a three-month resume writing training curriculum. Resume writers can earn the prestigious Academy Certified Resume Writer (ACRW) credential, which is a preferred certification for many resume contracting firms as well as a certification in federal resume writing (with a self-paced training program) and social media (including LinkedIn) profile development.
• Resume Writer's Council of Arizona (formerly the Arizona Resume Writers' Association). This small group maintains a website to market members' services collectively to prospects in its geographic area. Membership is open to resume writers in Arizona. Dues are $125 for new members (including website listing) and $75/year to renew.

And, of course, there is BeAResumeWriter.com, my membership site for professional resume writers, offering resources to help you be more effective in your work and in your work with clients. Bronze members receive access to done-for-you content you can use with jobseekers, a new special report each month, and a new Career Worksheet each month (part of Evelyn Salvador's Career Worksheets for All Professions), plus access to Expert Interviews (live and recorded teleseminars and webinars on resume writing and business development topics) and the entire archive of back issues of Resume Writers' Digest. Bronze membership is $13/month (recurring payment) or $144/year.  Join here.

Did I miss any organizations? Let me know!

When Is the Omaha Conference?

Last weekend, I wrote about the NRWA Conference preview teleseminar I attended. I would be remiss if I didn't also point out that Career Directors International is having their 2011 conference in October. 

For several years now, I've been thinking that I need to organize a resume writer's conference in Omaha (where I live). We're located right in the middle of the country, we've got a fabulous airport, inexpensive hotels (the one I have in mind has a complimentary airport shuttle, 185 guest rooms, conference space for up to 150 people, and rates of around $79-$104/night), and we're the headquarters of the Gallup Organization (and five Fortune 500 companies), so I'm confident I could get some great guest speakers!

If I don't put together my own conference, I'd love to attend a conference in Minneapolis, Chicago, Kansas City, or Denver (all are within driving distance...). That would require convincing one of the national resume writing organizations to schedule in one of these cities.

Here's the breakdown of where the national resume writing organizations have had their conferences in recent years. (I've bolded the ones I attended.)

The National Resume Writers' Association (NRWA):
2011 - Portland, Maine
2010 - Fort Worth, Texas
2009 - Annapolis, Maryland
2008 - San Diego, California
2007 - Savannah, Georgia
2006 - Phoenix, Arizona
2005 - Stamford, Connecticut
2004 - Nashville, Tennessee
2003 - Seattle, Washington
2002 - Philadelphia, Pennsylvania
2001 - San Antonio, Texas
2000 - Las Vegas, Nevada
1999 - New Orleans, Louisiana
1998 - Chicago

Career Directors International:
2011 - Savannah, Georgia
2010 - San Diego, California
2009 - Orlando, Florida
2008 - Seattle, Washington
2007 - San Antonio, Texas
2006 - Orlando, Florida (PRWRA)
2005 - Las Vegas, Nevada (PRWRA)
2004 - Indianapolis, Indiana (PRWRA)
2003 - New Orleans (PRWRA)
2002 - Atlanta, Georgia (when the organization was still PRWRA)

I haven't yet attended a CDI conference (although I've heard they are fabulous!). In my defense, Laura DeCarlo keeps scheduling them in October, which is during the UNO Hockey season (and Jon and I have never, ever missed a UNO home hockey game).

Career Management Alliance (no longer in business as of August 2011):
2011 - Las Vegas, Nevada
2010 - New Orleans, Louisiana
2009 - San Antonio, Texas
2008 - Minneapolis, Minnesota
2007 - Louisville, Kentucky
2006 - ??
2005 - Philadelphia, Pennsylvania (when it was still Career Masters Institute)
2004 - Atlanta, Georgia (CMI)
2003 - Kansas City, Missouri (CMI)
2002 - San Diego, California (CMI)

Professional Association of Resume Writers and Career Coaches
(discontinued conferences in 2004?)
2004 - St. Pete Beach, Florida
2003 - Las Vegas, Nevada
2002 - Dallas, Texas
2001 - Tampa/St. Petersburg, Florida
2000 - Toronto, Canada
1999 - Colorado Springs, Colorado

What do you think? Where would you be interested in attending a conference?

Associations for Professional Resume Writers

I'm leaving up the original post (below), but I've updated the association listing.
Check out the updated post by clicking here.

Looking for networking opportunities, certifications, information, and more? There are several associations devoted to the professional resume writing and careers industry.

These include:

• The Career Management Alliance. Originally founded as the Career Masters Institute (CMI) by Wendy Enelow, "The Alliance," as it is informally known, was purchased by Kennedy Information (which became BNA Subsidiaries LLC). Their annual conference is in Las Vegas in April 2011. The conferences are pricy, but well done. Memberships begin at $135/year.
• Career Directors International (CDI). Originally founded as the Professional Resume Writing and Research Association (PRWRA), this association is run by Laura DeCarlo. They offer one of the best annual conferences out there. Dues are $150/year. They offer several certifications, including the Certified Advanced Resume Writer (CARW), Certified Expert Resume Writer (CERW), Certified Resume Specialist (CRS), and Master Career Director (MRD) designations. They also offer an annual resume writing awards contest, the TORI (Toast of the Resume Industry) awards.
• Career Professionals of Canada. With a subscriber base of 250, three credentials that are widely recognized by Canadians, and a rigorous training program, CPC is a valuable resource for Canadian practitioners.
• Career Thought Leaders. The brainchild of Wendy Enelow, Career Thought Leaders Consortium bills itself as a "think tank" -- but is offering a conference and symposium in 2011 in Baltimore in March.
• CertifiedResumeWriters.com. Not really a true "association," this is an online directory for resume writers that has morphed into an "information resource site" for resume writers as well. Maria Hebda puts together an impressive line-up of teleseminars. There is a one-time (lifetime) membership fee of $497. (Multiple pay-payment options are available.)
• The National Resume Writers' Association (NRWA). This is a member-driven organization, with a volunteer board of directors. They offer an annual conference (the 2011 conference is in Maine) and a rigorous certification -- the Nationally Certified Resume Writer credential. Dues are $150/year (2-payment and 3-payment options available for new members).
• Professional Association of Resume Writers and Career Coaches (PARW/CC). Founded by Frank Fox, PARW was the "original" resume writing association, from which many other associations branched off. PARW offers the most common resume writing certification, the Certified Professional Resume Writer (CPRW) credential. It also certifies individuals as Certified Employment Interview Professionals (CEIP) and Certified Professional Career Coaches (CPCC). Membership is $150/year.
• Resume Writing Academy (RWA). Not an association, really, the Academy is a training program offered by Louise Kursmark and Wendy Enelow. Resume writers can earn the prestigious ACRW (Academy Certified Resume Writer) credential, which is the preferred certification for many resume contracting firms.
• Arizona Resume Writers' Association. This small group maintains a website to market their services collectively to prospects in their geographic area.
• Association of Online Resume & Career Professionals (AORCP). It offers a Certified Master Resume Specialist (CMRS) credential. Membership is just $50/year.

Cost of Unemployment

Lately, in the promotion of my Get Hired Now! program, I've been sharing the "cost of unemployment" with prospective clients in an effort to educate them about the real "price" of not investing in their job search, if doing things on their own hasn't worked.

The Professional Association of Resume Writers and Career Coaches had an article in their July 2009 issue that also quantified this. Worth a read!

(Thanks to Jacqui Poindexter for the excerpt and Dawn Bugni for the original tweet that drew my attention!)

10 Years of Resume Writers Digest (1999-2009)

I didn't want this month to pass without acknowledging the 10th anniversary of Resume Writers' Digest. Our first issue was published in July/August 1999.

Here's what I wrote in my inaugural "From the Editor" column in that issue:

I'm sure the first question that crossed your mind when you opened your mail today was, "What's this?"

"This" is Resume Writer's Digest -- a new bimonthly newsletter for resume writers.

Another newsletter?
No, it's not just another newsletter. It's a resource for you, the professional resume writer. Whether you are a part-time resume writer or you've made it your career, this publication is for you.

Why?
We provide news and information about employment-related issues. But we're also about the "people" of the resume writing profession. Most of the articles in other resume writing newsletters are written "editorial style," by experts. We want to be the "Living Section" of resume writers. In future issues, you'll see pictures of people -- ordinary and extraordinary -- serving resume clients in the U.S. and abroad.

In the September/October issue, we'll explore what it's like to be a resume writer in exotic and isolated places ... as well as in large and small towns across the country. You'll meet some of the most well-known resume writers ... and some you've never heard from before.

Add Us To What You're Already Doing
We're not a substitute for continuing education or association memberships (in fact, you'll find information about joining the Professional Association of Resume Writers, the National Resume Writers' Association, or the Association of Business Support Services International) on page 8.

Coming Soon...
Later this summer, we'll be launching our website, providing you with online links, archives of articles and interviews, and more information than we can cover in an eight-page, bimonthly newsletter.

Give Us a Try
If you like what you have to offer, subscribe.

Some things have changed over time, but we remain committed to our mission statement:
"Resume Writers' Digest ... (helps) resume writers keep on top of changes in the human resources field, new developments in technology, and trends in the resume writing field. Each issue provides information about what successful resume writers across the nation and around the world are doing, along with concise, timely information culled from a review of select periodicals."

Here's to the NEXT 10 years of Resume Writers' Digest!

Ethics: Trashing Other Resume Writers

Since when has it become popular to trash the work of other "professional" resume writers in order to advance your own business?

It seems like I'm coming across more and more examples of this -- particularly on the websites of resume writers. In particular, I'm noticing that many of them are trashing the Professional Association of Resume Writers.

In addition to Marilyn Maslin's assertion that you can "buy" the Certified Professional Resume Writer credential, here's another example:

Another fairly recent development has been the rise of resume writing certification from the Professional Association of Resume Writers and other groups. I believe this was something started by a guy in Florida with a keen entrepreneurial mind, and I imagine he's earned some good money with his idea. I'm sure many PARW members are excellent resume writers, but I've seen no evidence to suggest that as a group they are particularly skilled or any better than non-members.

While he makes some good points in the subsequent copy, he also makes some idiotic observations. To wit:

• Don't expect a top-notch resume from a service that works from a form or questionnaire. That's fine for an initial outline, but the resume writing process needs to be much more interactive -- either through a face-to-face meeting or a telephone discussion. Typists work from forms, not resume writers.
• You probably underestimate the time it will take to complete your resume. Even if you have the most straightforward work experience and have an old resume to work from, you should still expect it to take at least an hour to write your resume. Two or three hours is average -- and sometimes even longer for senior managers or people whose work is fairly complex.
• But then again ... I'm very skeptical of services that say they take at least three hours for ANY resume. They're either spending a lot of time on low-value activities, or they're not very experienced. Some say that up to six hours is average for them -- I really question what they're doing with their time ... and your money.

Interestingly enough, Mr. Will isn't selling resume writing services. He's selling a book. I've noticed a trend about authors-who-aren't-resume-writers trying to convince people to spend the $10-$20 on their book instead of $100-$400+ on a professional. It's a bit like trying to read a book to do your own taxes. Fine for some; probably not a great idea for most.

But I don't understand the need to trash professional resume writers as a whole. Mr. Will ... your rebuttal is welcome...

More on the Fake CPRW Controversy

I still haven't received a return phone call back from Marilyn Maslin, nor has she corrected her post on Jobing's Denver blog page...but there is some new information.

Apparently, Ms. Maslin may have been under the impression that by paying her $150 dues to join the Professional Association of Resume Writers that she was "earning" her Certified Professional Resume Writer credential. If that's true, Frank Fox (owner of PARW) better work on his marketing materials that clarify the difference between membership and certification.

Stay tuned...

Another Perspective - Resume Samples

Recently, on the PARW E-List, Frank Fox expressed his opinion that resume writers should not post resume samples on their website. He wrote, "Samples simply invite every visitor to be a critic!" He compared this to CPAs posting client tax returns on their website to demonstrate the tax refunds they were able to get for their clients. He asked, "Do those samples in any way provide assurance that you will have lots of deductions no other CPA would have uncovered...and that you, too, will get a really big refund?"

The problem with this analogy is that the federal government uses a standardized tax form, while resumes are highly customized. And, believe it or not, at least here in Nebraska, accountants *do* talk about how they are able to obtain bigger refunds for their clients. They might not show the actual tax form, but I've seen several of them provide a list of "actual" deductions they've been able to identify for their clients, compared to their competitors.

In fact, H&R Block is running a national campaign for their "Second Look" service:

A tax review service from H&R Block, is helping taxpayers maximize their refunds. With a Second Look review, H&R Block’s tax professionals check returns that were self-prepared or prepared by other tax professionals for missed tax benefits. Last year, H&R Block found bigger refunds for more than half of clients who received a Second Look review. The average additional refund was more than $1,300 for those who re-filed with H&R Block.

Regardless of who prepared their returns, taxpayers can bring in their current and previous three years’ returns for review by an H&R Block tax professional, who confirms the accuracy and ensures that all eligible credits and deductions have been claimed. In addition, the return is covered by the unique H&R Block Guarantee, which provides audit assistance and pays for any penalties and interest owed to the IRS due to an H&R Block error on a return. Last year, H&R Block tax professionals found errors in more than 80 percent of returns it reviewed as part of its Second Look service.

Is "showing rather than telling" more effective? In many cases, yes.

I'm still a huge proponent of including resume samples on your site -- just as I am in favor of resume writers publishing their work in books. Both of these techniques are proven business-builders.

Should clients just believe that we're as good as we claim? Well, it would be nice, but it's not realistic. As I've said before, if you don't post your resume samples because you think someone will just come to your website and steal them, it's true -- that MIGHT happen. But MORE likely is that they're seeking out your site -- and your services -- because they want your help. If your samples reflect the diversity of clients you work with -- and a unique look and content for each -- they will see what you mean by "custom" job search assistance.

There will always be people who want something for nothing. They're going to get it -- whether it's from your site or just Googling "free resume."

But there is a large group of people out there who are legitimately interested in hiring a resume writer -- and they don't know the difference between their lackluster, ineffective resume and your shining examples until they see if for themselves. (Of course, if your work sucks, don't put up samples!)

Frank writes, "Anyone coming to your site should assume that you can write a resume without showing a few samples to prove that you can. The only thing that really matters is the resume you will write for them!"

In response, I would say what I say to all my clients: "The best predictor of future performance is your past performance." If prospective clients see what you've done with your past clients (I love before-and-after examples with accompanying case histories for best showcasing your samples), they will believe you can do the same for them. I'd love to hear what you think about this issue -- e-mail me at rwdigest@aol.com or post a comment on this thread.

Fake Career Associations

Well, I'm updating the Resume Writers' Digest database again, and my search for some of the careers professionals that have moved or left the business continues.

Along the way, I have come across some interesting things -- like a couple of associations for resume writers and career professionals which -- according to my research -- simply don't exist. Yet they issue membership certificates and apparently award a "Certified Professional Resume Writer" credential.



A search for "National Association of Career Professionals" on Google came up empty.



Likewise, a search for the "International Association of Professional Resume Writers" turned up no matches.

There are plenty of legitimate professional associations serving the careers industry out there, like:

• Career Directors International
• Career Management Alliance (formerly Career Masters Institute)
• Association of Online Resume and Career Professionals
  
• National Resume Writer's Association
• Professional Association of Resume Writers and Career Coaches

You'll find all of those associations using Google.

NRWA Returns to an E-List

The National Resume Writer's Association experimented with changing to a secure bulletin board format for facilitating member-to-member communication, but announced a change to a traditional E-List format (hosted by YahooGroups) last week.

Although bulletin boards can be a very effective way to encourage interaction, they require that a member seek out the forum ... while e-mail lists deliver the messages to your e-mailbox immediately.

The Professional Association of Resume Writers and Career Coaches, Career Directors International, and the Career Management Alliance all use e-lists for member-t0-member communication.

Ideas + Action = Prosperity

One of the best things about publishing Resume Writers' Digest, I think, is the opportunity to bring the "best practices" of our industry's best and brightest to light, so that we can all share in the rewards.

But sometimes you may be thinking to yourself as you read the newsletter, "That would never work for me."

Author Mark H. McCormack gives a tip for how to put some of those seemingly unworkable ideas into practice in his book, "Never Wrestle With a Pig":

"An "idea" has to be more than a suggestion that someone else can pick up and run with. At the minimum in business, an idea must be a clever recombination of two seemingly disparate concepts into a larger concept that no one else has considered before."

If you can't make that idea into something "no one else has considered before" -- you can certainly think of a way to implement it to your advantage and have it work for YOU in a way YOU had never considered before.

Take a look at this six-page special section on the 2001 PARW Conference in St. Petersburg, Florida. Then find ONE idea you can adapt and put into practice for yourself -- and DO IT!

Conferences are great inspiration. It's not too late to register for the Career Directors International Conference next month (Oct. 18-20) in San Antonio, Texas.