The Power of Who

This post originally appeared on my personal blog. The principles in the book are timeless, so I’m republishing it here for my career industry colleagues.

I recently finished reading “The Power of Who: You Already Know Everyone You Need to Know” by headhunter Bob Beaudine, and before I take it back to the library, I thought I’d better write down some of the key concepts. Normally, I’d take notes as I go through it, but I read it while blow-drying my hair over the course of a few days, and it’s hard to write and wield a blow dryer at the same time. (I take notes on most business books I read — not only is it a helpful reference for later, but I remember things better when I write them down, as opposed to just reading them.)

Key thoughts:

• Cultivate your “Who” friends. Beaudine defines these as someone who can “intercept you on the dark path you’ve taken and redirect your steps back on to the path of light.” These are the friends that aren’t afraid to challenge you, or call “B.S.” when you’re doubting yourself.

• He urges you to ask yourself, “What am I doing right now to steer my life in the direction of the future I truly desire?” If you use this as a compass, you’ll always find yourself moving forward.

• The key concept: “You already know everyone you need to know.” Although he explains this well, I still am having a hard time with it. My take on it is: Start with the people you know, before thinking that you need to get to know new people. Beaudine supports this: “Most people start looking outside their ‘Who’ network thinking their success will be found ‘out there’ somewhere." Instead, start with the people you already know.”

• Three simple steps to getting moving on a new project:

1. If you were to refocus your efforts to achieve your goal, what would you do first?
2. Who would you call for assistance?
3. How many people would you call?

• Employ the “100/40 Strategy.” 1-100 = Who; 1-40 = What; Connecting the Dots = Success. The first set of numbers (1-100) is about relationships. The second set (1-40) is about what you’re after. 

Beaudine writes, “There is a reason you and I have been given the friends we have, and it’s this strategic group of friends that is the first part of (the) equation.” We don’t realize that our closest friends are the best resources we have! Instead, we think a stranger is going to be our biggest help in achieving our goal.

• Your “Who” World consists of several different spheres — Fans, Acquaintances, Advocates, Allies, “Who” Friends, and then your Inner Circle (“You get 12 friends. 3 close and 1 best.”)

1. Allies: People you associate with, connect with, or touch through your 12-3-1 and “Who” friends.
2. Advocates: Someone who speaks or writes in support of you or your cause.
3. Acquaintances: All friends start as acquaintances. It's a relationship "less intimate than" a friendship.
4. Fans: An enthusiastic devotee, follower, or admirer. "Fans are the economic wheel that keeps things rolling. Fans fuel demand."

• Most people never get what they want for three simple reasons: 

1. They don’t ask. No one can help if they don’t know what you want. 
2. When they do ask, they ask the wrong people. For some reason, people are uncomfortable asking their “Who” for help. As a result, they’ll ask most anyone except their friends, who are the only ones with a motive to help. 
3. When they do ask for help, they ask you vaguely. Even if I’m motivated to help a friend, I can’t do it when I don't know what he or she wants.

This makes perfect sense. For example, when my clients are networking, they often don’t talk to the people who are best suited to help them succeed. I had a client who worked in the transportation industry and was laid off. After weeks of telling him to make sure that he was talking to his network about his career goal and asking for specific help, he was getting stuck. So I reached out to mynetwork. Within a day, I had an opening at a local company for him to follow up on. When I gave him the information, he said, “Oh. A guy I used to work with works there now.” Well then, dude, why didn’t you already know about this opening? Because he wasn’t using his “100.”

• Four instructions on making a good list to help you chart your future course:

1. Dream It. Allow yourself to drift a little.
2. Believe It. “Have the confidence that what may not be readily apparent in objective reality actually already exists.”
3. Have Confidence In It. “If you don't decide who and what you want to be or are not willing to pay the price to get there, then somebody else will handle those things for you.”
4. Do It. There is a time to stop preparing and just execute!

• Important Traits of Successful People:

1. They start.
2. They are not discouraged by obstacles.
3. They turn mistakes and so-called failures into stunning success. 
4. They maintain self-discipline.
5. They stick to it.

The most important lesson:

Take care of the people on your “100 list” and they will take care of you.

10 Questions With Alana Henry

    

Get to know the other resume writers in our community with our “10 Questions” series!

Today’s profile is Alana Henry of The Writique, LLC.

Alana has been a professional resume writer for more than five years. She is a Certified Professional Resume Writer (CPRW) and Nationally Certified Online Profile Expert (NCOPE). She is a member of the National Resume Writers' Association (NRWA), Professional Association of Resume Writers and Career Coaches (PARW/CC), Career Directors International (CDI), and Society of Elite Resume Writers (SERW).

1. Why did you decide to become a professional resume writer?

I became a professional writer for two different reasons: my desire to serve those with unequal access to career advancement resources, and the need for a work-from-home opportunity after the birth of my first child.

I am of the belief that we are all distinctly gifted, and that we should use our gifts to help others in their life journeys. For me, a life of service and a desire to further equity in my community propels me to utilize my talents in a variety of ways. For now, I am using my skills to help others reach success with the development of resumes, cover letters, LinkedIn profiles, and career coaching that helps them obtain their dream jobs.

2. How did you get into the career industry? What did you do before?

I received my bachelor’s degree in journalism from one of the top schools in the nation, but decided against joining the industry post-graduation. Out of college, I spent several years teaching high school English in a school with more than 80% of students on free or reduced lunch. As someone who grew up in the urban core, I knew all too well the importance of mentors and access to career mapping tools for successful life planning. I spent my tenure as a teacher exposing students to various post-secondary options, teaching them about college entrance requirements, providing them with personality assessments and career mapping tools, and assisting them with the construction of their very first resume. I loved it. And I felt fulfilled. Little did I know, I was serving as a career coach to these young people.

Fast forward five years, and I was faced with the need for supplemental income. I decided to utilize my skills in writing and editing to open my own writing service, focusing primarily on resume writing.

I went on to receive my master’s degree in executive leadership, expanded my business, and am proud to now have a team of writers on staff who help change the life trajectories of our clients.

3. What do you typically wear when you’re working?
I work from home with my four little ones, so you can find me in a pair of comfortable leggings and a casual blouse!

4. What is your best habit, and what is your worst?

I am a doer by nature, so I am quick to jump in feet first. On the flip side, that can make me impulsive — and also make it hard for me to learn when to say “no” to a request or an opportunity.

5. What’s your favorite object in your office? Why?

Since I work from my home office, I would say that my favorite object is my door! It allows me to seal off the chaos of four little children and work in peace. :-)

6. What is your “go to” technique or secret when you get stuck when you’re writing a resume? How do you get unstuck?
Something that helps me when I’m feeling “stuck,” is browsing the website of the company for which the client is applying. Usually, there’s a useful nugget of information that gets my brain moving! If I am still having difficulty, I browse LinkedIn for profiles of individuals in similar roles. Sometimes, they have great information in their Headlines, About sections, or Experience sections that jumpstart my writing.

7. What’s the best career advice you ever got?
“Find people, not jobs.” — Melanie L. Denny

8. How do you unplug?
I love to read a good historical fiction novel or non-fiction books/articles on history, sociology, or psychology. I also enjoy time watching a series on Netflix/Hulu and relaxing with my husband.

9. What ONE thing would you change about your business or the career industry, if you could?
I wish that I had spent more time networking within the industry when I began. Many of my early business struggles were figured out over time, but it would have been much more advantageous to learn from a mentor or group of professionals from the start.

I think the career industry is changing for the better, but it initially appeared to be “exclusive,” and as if other resume writing professionals didn’t want to share best practices/industry knowledge with newbies. At the time, I couldn’t afford membership to some of the major organizations, so I was left to my own devices for knowledge and growth.

10. What are your favorite social media accounts to follow?

Ashley Watkins on LinkedIn

Melanie Denny on LinkedIn

Adam Karpiak on LinkedIn and Twitter

LoLo Designs™ on Instagram

Follow #blackphotography and #blackphotographers on Instagram

Find The Writique LLC on Facebook: www.facebook.com/thewritique

Connect with Alana on Linkedin here: www.linkedin.com/alanahenry

Find her on Twitter:  @TheWritique

Did you miss our last 10 Questions profile, featuring Angela Jones?

You can read it here!

LinkedIn Success Strategies: Finding Clients on LinkedIn

If you’re looking to make business connections, LinkedIn is the premier social media platform to use. You’ll find recruiters using LinkedIn to find job candidates; CEOs looking for outplacement services; and other résumé writers looking for writers to build their dream subcontracting team. In the world of business relationships, you just never know who you’ll meet that will possibly send you your most lucrative client, so growing your network steadily and consistently makes good business sense.

 
However, if you think blasting LinkedIn users with connection requests is the way to go, put the brakes on your plans and rethink your strategy. 
 
Here’s some well-researched advice:

1. Nobody likes a spammer. Logging in to your account and sending out a blast of connection requests is not a good use of your time. And if you think blasting your current connections with your latest service offering, article, or event will make you instant friends, think again. These are typical forms of spamming which will lose you connections instead of gaining them.
   

2. Don’t use people just for introductions. When someone accepts your connection, get to know that person and their company before asking for introductions to others in their network. People are very protective of their networks and will pick and choose whom they allow access. If they refer you to their connection, and that introduction or meeting doesn’t go well, then THEIR reputation is at stake. Building relationships goes two ways for this exact reason.
   

3. Remember the Golden Rule: Treat others as you want to be treated. Follow simple common sense: If you don’t want to be bombarded with connection requests and offers or solicitations to join teams — and you don’t know the person asking, why would you do those same things to others? Connect with others who have a common interest or whose companies complement yours. A personalized connection request makes a big difference, too.
   

4. Allow time to build relationships and to build your network. Your network will NOT grow overnight, especially if you use spam tactics to connect with people. Think of networking as the “planting of seeds,” where you certainly talk about what you do and who you are — but in a natural, organic, and authentic way instead of in sales mode. Over time, your connections will remember what you do — and, if they like your style, they will readily refer people to you; but they need to know you better and that takes time. Remember that it’s about “know, like, and trust.” People want to do business with those they know, like, and trust. This can take time!
   

5. Provide value to others. One way to showcase your expertise to your LinkedIn connections is to share consistently. Write articles, participate in groups, ask questions, and share about your mission and why it’s important to you. Educate your followers about what you do or the problems you can solve. Remember, jobseekers are hungry for information — feed them! Done consistently, this type of sharing will keep you in people’s minds and you just never know when they will be ready to hire you or send you a referral. 

 
Networking on LinkedIn really boils down to common sense: Act professionally so you portray your business in the best possible light and be authentic in your interactions. Your ideal clients will be drawn to you once they get to know you as a person instead of as a salesperson.

10 Questions With Angela Jones

 

Get to know the other resume writers in our community with our “10 Questions” series!

Today’s profile is Angela Jones of Haute Resume & Career Services LLC.

Angela founded Haute Resume & Career Services in 2006 when she set out to leverage her experience and expertise as a certified professional resume writer to help executives and highly skilled professionals land the job they want and the $100K salaries they deserve.

As a former recruiter — and a frequent contributor to best-selling resume and cover letter books, including “Gallery of Best Resumes” — Angela has long been considered an expert in the resume writing industry.

Her credentials include having served as a member of the Professional Association of Resume Writers and Career Coaches (PARW/CC) Certification Committee, where she was tasked with judging and certifying only the most talented resume writers from all corners of the world.

Angela has further distinguished herself as one of only a handful of professional resume writers to have received the coveted TORI Award (Toast of the Resume Industry) from Career Directors International. The TORI awards are a prestigious international competition recognizing those who have demonstrated mastery within the resume writing industry.

1. Why did you decide to become a professional resume writer?

I am entrepreneurial and had always wanted to own my own business. When I was laid off, I was given an unexpected opportunity to take the leap into self-employment. I chose working for myself versus working for others as an employee.

2. How did you get into the career industry? What did you do before?

I started my career in banking, moved to office administration, returned to school, became a network administrator, an application developer, and finally a Human Resource Coordinator. My background — combined with my breadth and depth of experience in a variety of roles — has proven critical when working with jobseekers in various industries.

3. What do you typically wear when you’re working?
I’ve enjoyed a “slipper commute” for more than 15 years now.

4. What is your best habit, and what is your worst?

I am competitive and have worked hard to become one of the top resume writers in the country. On the flip side, I have been known to work through the day without breaks. I would often wake up at 3 a.m. to debug my code while working as an application developer.

5. What’s your favorite object in your office? Why?

I have two beagles who keep me company as I work.

6. What is your “go to” technique or secret when you get stuck when you’re writing a resume? How do you get unstuck?
I walk away from it and come back later. Just like debugging code … the answer will come.

7. What’s the best career advice you ever got?
Honestly…to raise my fees. Clients feel better knowing they are going to get their money’s worth and trust my expertise.

8. How do you unplug?
Prior to COVID-19, we would travel the Caribbean, Central and South America. I’m going a bit stir crazy now with the pandemic.

9. What ONE thing would you change about your business or the career industry, if you could?
I would like everyone to understand the value a great resume writer brings.

I had a client in San Francisco who had been laid off, exhausted all of his resources, was within weeks of losing his home to foreclosure, and his relationship with his wife was in jeopardy. With the help from his new resume, in two — maybe three – weeks, he’d landed a great job. Had he not sought help when he did, he would have been divorced, lost his house, and had nothing left in his bank accounts.

10. What are your favorite social media accounts to follow?

Mark Anthony Dyson on LinkedIn

JT O’Donnell on LinkedIn

Work It Daily on LinkedIn

Susan P. Joyce on LinkedIn

Connect with Angie on Linkedin here: 

http://www.linkedin.com/in/proresumewriter

Find her company on Facebook: https://www.facebook.com/ResumeExperts

Or follow her on Twitter at @ResumeExperts

Did you miss our last 10 Questions profile, featuring Georgia Adamson?

You can read it here!