The second step in developing effective affiliate relationships is having a website, blog, or online presence.
E-newsletters are nice, but you’re not going to get everyone to opt into receiving your e-newsletter. So if you don’t have some other online presence — and most often that is a website or blog — you’re missing out on the opportunity to talk to non-clients — or prospective clients — about your services — but also your affiliate marketing services.
The same content-to-advertising ratio used in e-newsletters applies to your website and blog. Make sure you’re providing useful content in both of these forums — and don’t let it overshadow your primary marketing focus — whether that’s resume writing or career coaching.
And make sure you disclose your affiliate marketing relationships. (But that's a whole other blog post!)
Next up in the series: What you shouldn't be promoting with your affiliate marketing.