Monday, March 14, 2011

Five-Part Series on Affiliate Marketing: Your List

This is the first in a five-part series on Affiliate Marketing, building on our "Introduction to Affiliate Marketing for Resume Writers" post last week. The first post focuses on your list.

Those in the affiliate marketing world believe the list is the Holy Grail. But it’s not just the size of your list that matters. Frankly, the quality is more important. If I gave you a phone book, you’d have a list. But it wouldn’t necessarily guarantee you any sales, whether for resume writing or affiliate marketing products. Sure, you could probably get 1% of the folks you contacted to buy, but the return on the time and money you’d have to invest to make that happen probably wouldn’t justify the effort.

On the other hand, what if you could get 20% of your existing resume clients to purchase a resume distribution service or recruiter targeting service?

A few years ago, I conducted an interview with Steve Shellist, of ResumeSpider, which bills itself as the “E-Harmony” of job search. He gave this example of the kind of revenue that a resume writer could expect promoting ResumeSpider:

If you write 5-7 resumes per week, and convert 5-6 of them each month to become ResumeSpider clients, you will earn $100 to $120 per month (based on a $65 average sale price, resulting in a $20 commission per order). But remember, they don’t have to be one of your clients to be a client of ResumeSpider — meaning, every visitor to your website is a potential sale. You can easily double your affiliate profits if you have a web site that gets decent traffic and you promote ResumeSpider visibly to visitors.

If you’re the type of writer that generates a resume each day (and/or you get 5-10 job seekers looking at your website each day), you could conceivably convert 20% of them into affiliate marketing product users … and you’d make that $100 per month goal.

Next up in the series: Establishing your online presence.

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