Thursday, November 17, 2011

More Ways to Profit From Your Content

In yesterday's blog post, I talked about how to profit from your content using five easy strategies. With all the time, effort, energy -- and sometimes -- money that it takes to write content, it makes sense to want to earn a profit. The good news is that, with a plan in place, you can profit from your content and build your bank account.

Here are five more ways to profit from content.

1. Affiliate commissions with comparison charts

Comparison charts are charts that essentially compare similar features in several products. You'll often find them for electronics. For example, a comparison chart might compare five different smart phones in five different categories. You might create a chart to compare resume distribution services, for example.

An unorthodox way of using comparison charts might also be to review resume firms (including yours, showing why yours is the best), but becoming an affiliate for the other programs so that if the job seeker chooses another service, you'll still make some income.)

2. Affiliate commissions with resource lists in reports

Do you give away a free report to build your email list? If so, do you have a list of resources in the appendix? And are those links affiliate links? If not, you're missing out on valuable income. You might also include a few affiliate links in the body of the report.

For example, a LinkedIn free report might include links to LinkedIn products, such as this Linkedin Profile Makeover book. (Earn almost $12 for each ebook sold.)

3. Promote your opt-in list with free downloads.

Many audiences love free downloads. For example, you might offer a LinkedIn profile optimization checklist. Optimizing your resume checklist. Preparing for a job interview checklist. Researching a company checklist. The lists can be downloaded in exchange for an email address. It's a great way to build your opt-in list and profit from email marketing.

4. Create a membership program and provide monthly reports

Does your audience respond well to free reports? If so, consider creating a membership site for job seekers where you provide a monthly report. For example, you could create a series of 12 reports on these topics:

  • LinkedIn Profile Development
  • Interview Questions You Should Be Prepared to Answer
  • Interview Questions You Should Be Prepared to Ask
  • Salary Research
  • Customizing Cover Letters for Positions
  • Researching Companies

Charge even a few dollars a month for the membership (or a full-year membership for $15 or $20) and you earn a nice profit. (Note, you can also upsell in the report and offer your organization services or consulting.)

5. Drive traffic to your sales page with free downloads.

Back to those free downloads. You can use them to drive traffic to your sales page. Continuing with the checklist example, you can include a call to action at the bottom of each checklist that sends people to your website sales page where you sell an ebook, those affiliate products, or even your organization services. It's a great way to convert prospects into customers.

Take a look at your target resume customers, your current business model, and the content that your prospects respond to. Find a content monetization tool that fits your niche and start making more money from your content efforts.

3 comments:

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