Wednesday, November 9, 2011

Using HubPages to Build Visibility As a Resume Writer

How to Build a Successful HubPages Link 
HubPages are essentially hosted web pages. As a "Hubber" you write and publish pages. These pages are essentially articles or long pages of content on a specific topic. For example, you might write a page on how to cultivate your job search network.

HubPages are great tools for building your visibility as a resume writer -- they are well-indexed using Google -- and you can also make money from your content. (Signing up for HubPages is free.)

The key to success on HubPages is to write great content. How do you know if it is great content? Well, HubPages has measures in place. These measures include the ability for readers to:

* Tweet
* Like
* Vote up
* Vote down
* Share
* Print
* Follow

Many of these elements contribute to what's called "hub karma." You essentially earn points for quality content. As your points increase, so too does your linking power.

The HubPages Linking Tool
HubPages offers a very useful linking tool. This tool gives you suggestions to the best hubs to link to. Link to other hubs and you boost your hub karma. Additionally, this linking strategy can also motivate others to link back to you. Thus, linking can generate traffic and ultimately it can help boost your HubPages profits.

When choosing to link to other hubs, keep your readers and audience in mind. Only link to other hubs that are relevant and valuable. For example, if you have a hub page about interviewing, linking to a hub that talks about how to change your car's oil filter just doesn't make sense. It's not relevant or helpful to your reader. However, a link to a hub page about career assessments would be relevant and helpful.

What About Back Linking? 
Many people use HubPages to link to their existing businesses. They use it, or try to use it, as a promotional tool. HubPages has very strict rules about self-promotion and will penalize you if you're simply using your hub to promote another site.

However, you can use other sites to promote your hub page. For example, you can link to your hub page from your Facebook or Twitter account. You can also link to your hub from your blog or website content. Again, like any incoming links, the more relevant they are to the topic being discussed, the better. And search engines love relevant links. When a hub page has many incoming links from other sites, it ranks better on Google. That means more people see your hub page and you make more money.

In fact, social networking is an integral part of HubPages. Every reader has the opportunity to like your content on Facebook and tweet or share. You can build a community of followers on both social networking sites and HubPages, and generate positive linking karma for more traffic and more profits.

Making Money From Your Hubpages
There are four main ways to monetize ("make money from") your HubPages. The first is through Google AdSense. When readers click on the ads on your HubPage, your Google AdSense account is credited. Don't have an AdSense account? It's easy to sign up. (And you can place AdSense ads on your other content pages -- for example your website or blog. Just be mindful that if you don't change your AdSense settings, you're going to be advertising a lot of other resume writing services on your blog or HubPage!)

The second way to make money from visitors to your HubPage is through integrating Ebay and Amazon modules into your page. Because most careers industry professionals won't be promoting products on their HubPages (in the same way someone writing about collecting Star Wars toys would, for example), your best bet is the Amazon module. You can recommend relevant careers industry books, and when someone buys from your link, your Amazon Associates affiliate account will be credited. (Personally, the most I've ever earned in a month from Amazon was around $5, but my sites don't get a lot of general jobseeker traffic either.)

The third way to make money from your HubPage is through affiliate marketing services. You can sign up for affiliate programs (for interview training services or career assessments or other job search-related products) and you'll make a commission whenever someone purchases one of these products using your affiliate link. (If you want to learn more about this, visit the "Expert Interviews" section on (available to Bronze members) and download the recording and transcript of my teleseminar, "Building Affiliate Relationships to Grow Your Resume Business." (In this 63 minute program, you'll learn the five things you need to make affiliate relationships work, how to find and establish affiliate relationships, what products and services NOT to sell, and how much you can realistically earn from affiliate relationships.)

The fourth way is to get readers to purchase your career industry services! Including your contact information on your HubPage is a great way to allow your HubPage reader to turn into a real business customer!

Opportunity To Stake Your Claim
There aren't too many resume writers using HubPages yet -- these are two I found:
Patty Inglish
Marye Audet

HubPages are another tool you can use to build your prospect's ability to "know, like, and trust" you. Give it a try!

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