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With so many different possible ways to promote your resume writing business competing for your attention, it can sometimes be tough to figure out exactly which techniques to implement and what to skip. Guest blogging is one of the most powerful marketing tactics out there. Here are just a few reasons why you should consider this tactic in promoting your business.
When you write a guest post on someone else's blog, anyone who clicks through to your site is going to be highly targeted traffic. Writing a post for another high traffic website is all it takes to get a flood of high quality web traffic coming your way.
I talked in my "Using Content to Capture Career Clients" teleseminar about how posting on other people's blogs (where your ideal clients hang out) can be a great way to get visitors to your site. The key is finding blogs that your target clients already read.
PageRank and SEO
Getting backlinks from guest blogging checks off just about every item on a "SEO" checklist: The links are targeted. They're from real sites. They're (often) in-context links. You can control the anchor text. And if you're writing for high traffic blogs, the links will naturally have both PageRank and authority.
Many sites have gotten higher Pagerank rankings purely by getting dozens -- if not hundreds -- of backlinks through guest blogging.
Building Relationships in the Industry
Having relationships in the careers industry will help you advance your resume writing business in many different ways. When you're launching a new resume service (LinkedIn profile writing, anyone?) and need bloggers to write about it, who do you turn to? The people you have relationships with.
When you're looking for referrals to the media, who do you turn to? The people you have relationships with.
Relationships, relationships, relationships. Guest posting helps build relationships. If you provide something valuable for their audience, they'll be eternally grateful. You can write for other resume writers -- or for affiliated career bloggers (recruiters, HR professionals, association websites, etc.).
Increase Your Reputation
Another way guest blogging can help is by increasing your reputation. This is especially the case in the careers industry, which is like a "big small town" in many ways.
Let's say someone frequents four different career blogs. On all four blogs, they see guest posts by you. Just the fact that you're all over the different websites in the careers industry is going to do a lot for building your reputation.
When you guest blog post on someone else's site, that's an implicit endorsement from them. It also gets you more exposure, which builds credibility.
Helps You Explore Different Ideas
Guest blog posting also helps you expand your own ideas.
If you're invited to guest post for a Fortune 500 company on job search techniques, that's going to require a different line of thought than writing for a small association blog.
When you guest post, you have to stretch your ideas, concepts, and identity to bring value to people who are slightly different than your typical market. This helps you develop and grow your ideas and concepts.
These are five of the main benefits of guest blogging. It's one of the highest ROI activities any resume writer who regularly blogs could take on.
Coming up in this week's series:
Part II: How to Find Guest Blogging Opportunities
Part III: How to Make Your Post "Most Read"
Part IV: What To Write In Your Guest Post
Part V: Landing a High Profile Guest Blogging Gig