Wednesday, May 23, 2012

Guest Blogging How-To: How to Make Your Post "Most Read"

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This is the third entry in this week's series, "Guest Blogging How-To" and it focuses on how to write a killer blog post that will get people to visit your site, generate social media traffic (shares, tweets, likes), and that will generate repeat invitations from the blog owner.

So how do you make a guest blog post the "most read"?

Get to Know The Blog and Audience
Start by reading the blog you want to guest post on -- get a sense for who their audience is and what kind of style the blog owner has. Also, check for other guest posts. An owner who has allowed other authors to guest post in the past will be more likely to allow future guest posters.

Who tends to read their blog? What kind of attitude do writers on this site have? What kinds of topics do they address? Is there a common train of thought prevalent on the site?

Read through the comments of past posts. Get a sense for what kind of questions people have and what kinds of posts they tend to respond to.

Try to get a handle on what kind of material people like. Is it step-by-step guides? Do they like success stories? Perhaps they have one specific problem that they want to resolve?

Figure Out the "WIIFM"
Before writing your blog post, figure out the "what's in it for me" (WIIFM) that users should walk away from your post with.

Should they understand a certain concept better? Should they know how to do something that they didn't know before? In what direct way will your content impact their lives?

Then begin your article by telling them this "WIIFM" statement. Make it hard-hitting and compelling and really get them excited about your content before you deliver it.

Add Personality, Share Your Experience
The best blog posts are those where the writer really shares his or her experience. Don't try to come off as a stand-offish "professional voice." Instead, really add your personality to the mix. (Want to see examples of this? Check out blog posts by Julie Walraven or Jacqui Barrett-Poindexter.)

In addition to making your content land better, this also does one other thing. The more personality you have in your writing, the more curious people will be about you. At the end of the article, that makes it more likely for them to click on your link.

Sit On It
After writing your blog post, let it sit or a few hours or preferably a few days before sending it in for publication. (Make sure you know the deadline given to you by the blog owner, though!)

By going over it a second time, you'll often catch spelling mistakes or be able to reword your sentences in a more powerful way.

In other words, give it your all and try to make it perfect before sending it off.

Writing a top-notch guest blog post takes a lot of effort. You'll have to refine and refine the post, as well as pour your heart and soul into it if you want it to make an impact. Your reward will be an increase in targeted traffic to your own blog or resume writing business website.

Tomorrow: "What To Write In Your Guest Post"

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