Wednesday, January 7, 2015

Create an Opt-In Incentive for Resume Prospects On Your Website in Under an Hour

Right now, I'm running a Challenge for Bronze members of BeAResumeWriter.com -- and one of the projects (As outlined in my Dead Week post) is to create an opt-in incentive for visitors to your website.

It's a great idea to collect the email addresses of resume prospects, because it allows you to develop a relationship with them -- and the best way to get their email address is to provide them with an opt-in incentive (an immediate gift they receive for providing their email address).


Here's my step-by-step for it:

1. Pick one of the PAMs to use.

2. Re-name it. (Here's a free tool-- click on the FREE WIZARDS tab -- to help inspire you!)

3. Order a cover on Fiverr.com (it's $5.50) (if you're new to Fiverr, your first Gig is free using my affiliate link: https://www.fiverr.com/s/6hjwbp). I use Vikiana for my cover designs, but there are others on there. She's currently working 5 days out, so you might pick one that delivers in 2-3 days if you want to get finished faster!

4. Edit and format the PAM content. Insert the cover design (flat image) on page 1. Create a title page with your contact information (you can copy the format in my Special Reports, or just open the nearest book and use that format). Change the font. Add footers. Add design elements, if you'd like. (I recommend graphics from Fotolia.)

5. Save as a PDF.

It takes me about 45 minutes to create one, start to finish (not including waiting time for the Fiverr cover ...)

Then, set up an email list contact form and autoresponder to deliver the report.
This is easy to do in Constant Contact or AWeber.



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