Sunday, September 14, 2008

Get More Prospects Into Your Pipeline

I'm taking the "Get Clients Now"™ program with Joan Friedlander and am really enjoying getting back to the basics of marketing by following the steps of the program. I first learned about C.J. Hayden's program in 2003 at the Career Masters Institute conference in Kansas City (now the Career Management Alliance) and always had an interest in applying the program to my business. I'm enrolled in it as part of my training to become a facilitator for C.J.'s "Get Hired Now!™" program.

One of the keys to the Get Clients Now program is filling your pipeline with prospects. I came across a neat little free 5-minute video, "List Building" with Stu McLaren, hosted by David Frey as part of his Small Business Marketing Best Practices video newsletter.

As David notes, "The money is in the list" -- whether an e-mail or snail mail list, having a defined way to contact prospective clients is vital to building your business. This should be an opt-in list, and the individuals should have given you specific permission to communicate with them. David even uses terminology familiar to those of you who know the Get Clients Now! system -- mentioned that these are people who already "like and trust" you ("CJ's system mentions the value of creating relationships for people to "know, like, and trust" you).

David and Stu share the three keys to building your list, and three ideas to help you generate traffic. I haven't tried them (YET!) but thought you'd enjoy hearing about them too.

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