Tuesday, September 20, 2011

Handwritten Notes Can Help Your Clients Build Their Networks

Marketing expert David Frey shared the following story of how George Bush Sr. become president -- winning the ultimate job.

It's said that every person that George met, he kept in touch with.

It didn't matter whether it was interns, politicians, business people, or clergy, he and Barbara Bush would make sure they stay in touch.

The way he did that was with simple greeting cards and personal notes.

(This isn't a political story -- it's a networking story. Read on.)

Handwritten Notes are King!

Here's quotes and excerpts from six different, well-known professional business experts about the power of handwritten notes.

1. “Short handwritten cards yield long results. In sales, never underestimate the importance of the personal gesture, and right at the top of the list of effective personal gestures sits the handwritten card.

Always send memorable cards and personal notes when you are reminded of a person.”

HARVEY MACKAY, Author of "Swim with the Sharks Without Getting Eaten"


2. "Because I understood that building relationships is what selling is all about, I began early in my career to send thank you cards to people. I set a goal to send 10 thank you cards every day.

Guess what happened? By the end of my third year in sales, my business was 100% referrals!”

TOM HOPKINS, Auhor of "How to Master the Art of Selling"


3. "Sending cards is one of the most powerful tools in building a huge network, both professionally and socially.

People with the most impressive networks are typically avid card writers.

It's one of the best techniques for long-term winning without intimidation. I suggest getting into the habit of immediately sending out cards."

BOB BURG, Author of "Endless Referrals"


4. "Write customers personal, handwritten cards frequently. If you run into an old customer anywhere, follow up with a handwritten card.

In this electronic communication age of email, the handwritten card with a postage
stamp gets more immediate attention than ever.”

DANIELLE KENNEDY, Author of Seven Figure Selling


5. Welch sent handwritten notes to anyone in the company who he felt deserved personal communication, whether to motivate, correct, or congratulate, from top management to laborers.

Much has been said in business books and magazine articles about Jack Welch's habit of sending handwritten notes to his GE subordinates.

Matt Lauer of the Today Show said, "Jack is a master of the hand-written note.

JACK WELCH, Former CEO of General Electric


6. Joe Girard, the world’s greatest salesman -- listed in the Guinness Book of World Records -- sent over 16,000 handwritten greeting cards to past customers and clients every month.

As a result of that effort, Joe became the #1 car salesperson in the entire world for 12 years straight. Nearly every one of his sales came from referrals.

JOE GIRARD, Author of "How to Sell Anything To Anyone"


7. "I cannot overemphasize the value of the handwritten thank you note. I believe it’s more important than ever, because so few people do it anymore."

SHELLEY KAEHR, Ph.D. Author of Sales 101: Simple Solutions for Sales Success


Are You Convinced Yet??

If you're not sending out handwritten notes, then you're really missing the boat.

I personally write between 2-6 handwritten notes a day to people.

That one small practice has changed my life and the lives of many others.

Writing notes endears you to people and sets you apart as someone who truly cares about others.

With all the competition out there in today's business world, the one thing that can set you apart is the small, kind, thoughtful things you do for people.

And writing notes is the fasest, easiest, and most effective way to reach out and touch people.

Now that you're convinced that you should be sending out handwritten notes and cards, David recommends this solution to help you keep in touch:
David Frey is the CEO of MarketingBestPractices.com and the author of the Small Business Marketing Bible.

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