Tuesday, September 27, 2011

Using Your Blog to Get Better Search Engine Ranking

Many resume writers have a blog (Julie Walraven, Jacqui Barrett-Poindexter, Barbara Safani, to name a few) -- but not all resume writers understand how to optimize their blogs to get better rankings in search engines like Google and Bing.

Blogging is a free marketing tool that many don't take advantage of. Using it can help you to achieve higher search engine rankings for your website.

Think of it as the difference between formal and informal meetings with clients. On your website, you are providing essential information about your resume writing services -- what you can do for those who need your services. You give them what they need in a well-written format. They can find your "store" with links to purchase a resume package, for example, and opt-in pages for newsletters and mailing lists.

With a blog, you can let your hair down, so to speak. A blog allows you to post information for your readers and customers. Then, they can provide feedback to you in the form of comments on your posts. You can discover vital suggestions from customers that can enhance your business. (I get comments from resume writers seeking specific resources to support their business development on this blog, and on my job seeker's blog, I get questions from prospective clients.) Blogs have appeal to many and they are also followed by people who like what you have to say but who have not even visited your website -- yet.

So, use your blog to its fullest potential. Here are some ways to achieve better rankings for your resume business website.

* Write optimized posts -- More than likely, you are changing your content on your blog more often than you are on your website. While you are refreshing the website content, you don't need to do so as often to keep interest. However, readers of blogs are more voracious and need fresh news more regularly. By sprinkling the keywords you are trying to promote throughout your entries, spiders can crawl and rank your entries high on search result pages.

* Include links to your website -- Each post is ranked and given its own URL. This is a new opportunity to mention a link (outright or with anchor text) that leads back to your website. For those who only follow your blog, they can now find you in another capacity on your website. This increases your traffic. (Plus, it provides a link to your website, which gives it "authority" in the eyes of the search engines. Bonus!!)

* Use an RSS feed -- People can follow your blog easier and still use links in posts to find your website. Increasing the number of blog subscribers also increases website traffic.

* Submit your RSS feed to a directory -- This can also help to increase your search engine rankings of your blog, which is good news for your website. One example is FeedBurner, but there are many others you can also use. (I use Feedburner for this blog.)

Blogs are free and quick to set up. You can start with a site that has its own templates (I use Blogger!) and then further customize them for your needs. Without spending a cent, you have created another channel to divert traffic to your website though one-way links. Increase your search engine rankings faster with a blog.

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