Monday, October 29, 2012

How to Use On-Page Search Engine Optimization To Get More Traffic To Your Resume Business Website

One of the most frequently asked questions I get from resume writers is, "How do I get more prospects to visit my resume business website?" (This is also known as "website traffic.")

An important part of the overall search engine optimization process is what is known as "on-page search engine optimization." Basically, this is just making sure that you're labeling your website content in a way that the search engines will find useful so that they can direct folks who are looking for what you provide (interview-winning resumes!) to your site.

Having your on-page SEO done well isn’t necessarily going to help you achieve the #1 position for the type of searches your prospective resume clients are making. However, if you don’t have your pages well optimized, chances are you won’t rank at all.

Taking some time to label your pages and content properly is an all-important prerequisite to getting your website ranked on the front page of your preferred search engine (Google, Bing, Yahoo, etc.). If you don’t have your on page SEO done properly, chances are you won’t be found on the first, or even second or third pages of the search.

The primary reason you want to do on-page SEO is so that Google can accurately tell what your page is about. A poorly optimized page will seem like it’s about "everything." A well optimized page, on the other hand, will tell Google exactly what the page is about, so Google can give you strong rankings for your chosen keyword(s).

Here’s how to optimize your resume business website page for search engines. For the purposes of demonstration, we’ll be using the “All in One SEO” plugin for WordPress for a number of these steps.
Step 1: The Title Tag
The title tag is the most important tag in all of your SEO efforts. It’s what Google places the most weight on when they’re trying to determine what your site is about.

Your title should have as much of your keyword towards the front of the tag as possible.

Different pages on your site should have different title tags. Do not have the same title tag throughout your entire website. If you do, you waste each individual page’s potential to rank for unique keywords.

For example, below is a setup for how your WordPress pages and posts might look like. You can configure your system to by default put post’s title first, then the blog’s name second, rather than the other way around.

Step 2: Meta Description
Your meta description tag doesn’t actually help you rank higher. Instead, what it does is tell Google what to display beneath your search listing. This can help you get a lot more clicks from Google by writing the “right thing” to hook your audience in. 

Each page on your site can have a different meta description. You definitely want to write the meta description for your home page and the popular pages on your site yourself. For the pages on your site that aren’t too popular, Google will just take an excerpt from your website and use that as your meta description. 

Step 3: Meta Keywords
Your meta keywords tags tell Google what keywords you think your site is relevant for. It doesn’t bear much weight as far as helping you rank goes, but it can really help Google figure out what your site is about. It takes just a minute to do them and is good SEO practice in general.

(Yes, you definitely can come up with a better description for your site -- and be sure to include your keywords!)

Step 4: URL Structure
Generally, you want your URL to contain your keywords as much as possible. You never want to use just your post ID or the date as your URL. You should also avoid cryptic URLs that contain data that no human being can read.

If you want to use just your post title as your URL for example, this is how you’d do it in the WordPress “Permalinks” settings.

Step 5: Image Alt Tags
Optimizing your alt tags plays a much larger part on SEO than a lot of people think. It won’t single-handedly help you improve your search engine ranking, but it is an important factor for your on-page SEO.

Give the images on your site good alt tags. Make sure the filenames are meaningful and make sure that your alt tags are descriptive. If you have purely navigational images on your site, such as white space or button backgrounds, name them numbers (111.jpg) rather than a text-based keyword.

In WordPress, you can change the alt tag of images by going to that image’s preferences.

Step 6: Noindex Non-Content Pages
You should "noindex" your non-content pages. Your affiliate pages, your category pages, your archives, and so on should all be "noindexed." This is particularly true if those pages contain duplicate content. On most blogs, category and archive pages are mostly duplicate content, so you definitely want to noindex those pages.

Step 7: Internal Linking
Internal linking is one of the most crucial factors you can do to improve your SEO.

Make sure you have links going from all your content pages to other pages on your site. Embed these links within your actual content, or within links on the site or bottom of the article.

Things like “You May Like” boxes or “Related Posts” boxes are all good choices.

Step 8: Have a Robots.txt
A robots.txt file just tells search engines where to go and where not to go. This is a good way to disallow search engine spiders from going where they’re not supposed to.

This can help you keep the areas you don’t want from ranking out of the search engines. For example, you probably don’t want the paid areas of your site (like a members-only section) indexed and shown in the Google search engines.

Step 9: Low Ad-to-Content Ratio
One factor that’s become more prominent since the Google Panda and Panda 2.0 updates is the ad-to-content ratio on your website. As the name suggests, the idea is to avoid stuffing your site with ads.

Google knows that great websites tend to only have a few ads on their pages. On the other hand, people who focus too much on milking their visitors for as much cash as possible tend to produce lower quality content.

So, therefore, pages with more ads tend to rank lower. Of course, you do need to make money – just limit your ads to one or two per page, rather than including ads all over the place. 

Step 10: Regular, Fresh, High Quality Content
Finally, it all comes down to content and content quality. Google is looking to promote websites with high quality content.

Produce fresh content as often as possible. The more fresh content you have, the higher your chances of ranking. Blogging is a great way to add new content -- but also consider articles, videos, and audio links as ways to share content. (Check out "Using Content to Capture New Career Clients" for more on this topic.)

These are the most important on page factors to pay attention to in search engine optimization. Get your on page optimization right before you try and topple your competition.

If you found this information helpful, check out "Website Traffic Secrets for Resume Writers."

Or this post by Vayu Media.

The SEO Puzzle

1 comment:

  1. I loved your resume reviews. Could you please review my resume & cover letter articles and tips. thank you : Financial Trips