Thursday, November 15, 2012

Five Great Tools for Content Curation

As we've talked about in the previous posts in this week's blog series on content curation, as a content curator, your first and primary job is searching out valuable content that is relevant to your readers. The time you save creating original careers industry content will be spent hunting for it. While seeking the best content can be time-consuming, here are five tools that can help make the search easier.

Google Alerts
Google Alerts –
Enter specific keywords and Google will send latest published content from everything it searches. Receive information via email or your Google Reader.

Google Alerts is a free service that lets you choose keywords and then tells you whenever new content has been posted using those keywords. You can find articles, blogs, stories, videos, and other content to share as soon as it has been indexed by Google. All you need to do is enter keywords and Google Alerts will either send you results via email or send them to your Google Reader account.

If you refine your Google Alerts keywords, you'll get more relevant results. One way to do this is to use quotation marks. When you search for 'interview preparation' rather than the terms interview and preparation separately, it will only bring up results where the exact phrase 'interview preparation' is used (and not every mention of the words 'interview' or 'preparation'). You can also use Boolean search terms such as AND, NOT, and so on to refine searches. (You'll find it takes some time to refine your Google Alerts to get the types of results you're looking for.)

Google Reader
Google Reader –
Organize your feed subscriptions so you can keep track of the latest content from your favorite sources.

Google Reader is a tool that lets you subscribe to certain blogs and websites. If you use Google Alerts, you'll start to see the same sites popping up again and again with content you can use. You can use Reader to follow these sites directly. Just like Google Alerts, Google Reader offers advanced search features that help you refine your search and cut down on sifting time.

There are a number of free and paid mobile apps that help you use Google Reader on your smart phone, such as Feedr and Reeder. These are great if you're searching for content on-the-go using your mobile device. You can quickly review your feeds and even share directly from within the app.

Facebook Lists
Facebook originally launched its Lists feature to protect users' privacy, but its Subscribe tool has made it a great way to search for content through this social media site. It works in much the same way as Google Reader, but everything is done through Facebook.

Journalists, bloggers, celebrities, organizations and others whose content your readers like may have a Subscribe button on their profiles. When you subscribe to their page it adds their news to your feed. You can then customize those settings to make sure you're getting the content you want.

Twitter makes it easy to find content by searching for keywords using its hashtags. Hashtags are simply keywords with a hash (#) in front of them. A few examples would be #interviewquestions, #resumetips, #careerchange and #jobsearch. When you enter one of these terms, you get the latest posts that include them.

Twitter Lists are similar to Google Reader. They filter tweets and help you organize them. Anyone can make a list and you can follow them. What you then see is all of the sources where they're pulling their content from. So, if you find a Twitter user such as a famous marketer or a careers industry expert who shares great content, you can subscribe to them and to any of their lists. This gives you their top picks, which you can then share with your followers.

SmartBrief on Your Career
If you're just getting started with content curation, one good (FREE) email newsletter to sign up for is SmartBrief on Your Career. It's a content curation site itself, but it can lead you to resources that you can then curate for use with your own clients. The editors of SmartBrief on Your Career choose articles from "thousands of news sites, blogs, and other sources." You can start your content curation with SmartBrief, but be sure to provide your own insight and analysis to the articles you share.

Remember: Curation, Not Collection
These are all easy ways to get content to share with jobseekers, but remember that curation isn't the same as collection. Be selective about what you share, making sure it is relevant to your readers. Give them only what you think will be helpful or interesting to them, and then add your own comments or insights. With content curation, less is more. Don't share 25 links — instead, share 2, or 5.

Other ideas:

Social Mention -
Search social networks for content based on keywords and receive results via email. Also has a widget for tracking realtime news.

Monitter -
For Twitter search – Get real time and trending search results based on keywords

Social bookmarking sites
Most social bookmarking sites make it easy to keep track of content you find interesting so that you can go back to it later – Delicious, Diigo, Stumbleupon, Reddit, etc.

Tool for saving content to read later. Great for when you come across something interesting but just don’t have even a few minutes to look at it.

Alltop -
Organize your favorite content sources so you can access them easily. You can also share your collections.

Flipboard -
App for iPhone, iPad and Android that organizes your content sources into a magazine format in which you can “flip” the pages with your finger. You can also share from within the app.

Next Up (Last Post in the Series): Do's and Don'ts of Content Curation

1 comment:

  1. Cool. This tool will really help me creating my resumes. Thanks so much Bridget.