Introducing Online Manifesto for Biz

Running a business in today's technologically advanced world can be both exciting and extremely challenging. As a resume writer, you have all of the pressures of staying competitive within the careers industry while also staying current with the trends going on in society -- especially the trends in online marketing.

Having a properly planned and optimized web presence is no longer a nice to have. If you want to have long-lasting success as a resume business owner, your business needs to be online -- and it needs to be in all of the various formats of online exposure.

But how do you know where to start when there are so many components to online marketing and such little time to dedicate to it?

You start with a system. A system that has a proven track record and produces predictable results. A system that can be learned in steps and implemented in a realistic time frame. That is exactly the kind
of system that is being presented to you here today.

Introducing:




The Online Manifesto for Biz is a 21-step program that shows you the most critical components required to successfully bring your offline resume writing business FULLY into the online world.

With so many websites, social sites, and advertising platforms available for businesses to make their mark online, it is very easy to get lost and make costly mistakes.

The Online Manifesto has been designed to cut through the clutter, focus on what works, and deliver it to you, the REAL business owner, in a way that can be easily understood and implemented.

Here is an overview of what this system covers:

Web Basics:
Step 1 — Web Hosting

Step 2 — Domain

Step 3 — Web Platform

Blogging:
Step 4 — Why Blog?

Step 5 — Blogging Best Practices

Social Media
Step 6 — Setting Up Twitter

Step 7 — Using Twitter Properly

Step 8 — Facebook Profile & Fan Page

Step 9 — Facebook Places

Local SEO
Step 10 — What & Why

Step 11 — Keyword Research (Localized)

Step 12 — SEO Basics

Step 13 — Setting up Google Places

Step 14 — Google Places Best Practices

Mobile Marketing 
Step 15 — The Power of Mobile

Step 16 — Making Your Site Mobile Friendly

Step 17 — Mobile Marketing Options

Lead Capture
Step 18 — Lead Capture in a Nutshell

Step 19 — Lead Capture Best Practices

Media Buys
Google and Facebook Ads

Step 21 — Cross Promotion

If you purchase the Online Manifesto for Biz by Saturday, April 30, you'll pay just $7 (50% off the regular price of $14). You'll also receive the Best of the Conferences Special Report (an $8 value) as part of my Lent Special -- for free.

Lent Special: Best of the Conferences Special Report

During Lent, I'm offering a special bonus for any Resume Writers' Digest purchases made. You'll receive a free copy of my "Best of the Conferences: 2000 to 2002" special report.

Here's the description of the report:
60-page report; delivered electronically. Contains summaries of the sessions from the 2000 PARW Conference in Toronto, the 2001 NRWA Conference in San Antonio, the 2001 PARW Conference in St. Petersburg, the 2002 CMI Conference in San Diego, and two career-related sessions from the 2002 AJST conference in Orlando. Great information on marketing, pricing your services, add-on services, sales techqniues, and great resume writing tips from Jan Melnik, Louise Kursmark, Wendy Enelow, Susan Britton Whitcomb, and more.

See below for a half-dozen screen shots of the great (and timeless!) information included in the report:

This special offer is valid only until Saturday, April 23 at midnight. When the Easter Bunny arrives, this offer disappears.

Within 48 hours of your purchase, you'll receive a separate e-mail from Resume Writers' Digest with your gift.

You can view actual article samples in this 12-page "Best of the Conferences Preview" issue I had put together as a special bonus in 2008. 

Just want to buy the report, you can do that too! Here's the link.

It's on sale during Lent too -- just $8 for immediate electronic download.

Questions? E-mail editor(at)rwdigest.com.

Career Management Alliance Conference Preview

If I'd read my AOL e-mail earlier, I would have been able to tell you about this yesterday ... but better late than never!

The Career Management Alliance is giving careers professionals a free sneak peak at the lineup for their annual conference in Minneapolis later this month, through a free webinar.

DATE: Wednesday, April 9th, 11:00 AM to 12:00 PM Eastern

COST: Free

PROGRAM: 2008 Alliance Conference Preview

SPEAKERS:

--Rob Schultz of Audacious Audio on "Quick-Start Secrets to Passive Revenue
Success"

--Joseph Daniel McCool on "Looking to the Future: Employment, Hiring & Talent
Management Trends"

--Susan Britton Whitcomb of Career Coach Academy on "Tomorrow's Success
Strategies: Moving Into the Future"

--Ford Myers of Career Potential on "The Coaching System is the Solution!"

--Makini Theresa Harvey and Murray Mann on "A Career Mosaic: Successfully
Managing Your Multicultural Client Base"

--John Suarez of Success Stories INK on "Top 10 Secrets to Becoming An Expert
Resume Writer"

--Jim Dalbey of Ernst & Young on "Corporate Talent Acquisition and Career
Management From The Experts"

--Paul Forster of Indeed.com on "Building Your Business Worth: Powering Yourself
& Your Organization to Success"

Each presenter will explain his or her main takeaways, and we'll take questions
at the end.

To register for the webinar visit: http://www.careermanagementalliance.com/teleseminars.php

To register for the conference, visit: https://monkey.he.net/%7Ecareerma/reg-conf.php

If you haven't yet downloaded my "sneak peak" at the great information in the new "Best of the Conferences" special report, you can do so here:
http://www.rwdigest.com/RWDBestofConferencePreview.pdf

New Resume Writers' Digest Special Report

I love attending careers industry professional conferences. I've been to more than a half-dozen over the years, and always came away with lots of great information. Whether you're new to the profession, or are a long-time resume writer, conferences provide networking opportunities, the chance to get away for a few days, and lots and lots of great ideas and techniques from the industry's biggest names.

One of the things the print version of Resume Writers' Digest was known for was our great conference coverage. From 2000-2005, we provided recaps (often with photos and handouts) from the conferences of the Professional Association of Resume Writers and Career Coaches (they discontinued holding an annual conference a few years ago), the National Resume Writers' Association, Career Masters Institute (now Career Management Alliance), and the Professional Resume Writing and Research Association (now Career Directors International).

As I read through some of these back issues, I realized how valuable this information is -- so I re-edited and re-designed the information into what will be two special reports. The first one -- available now -- is a 60+-page special report, "Best of the Conferences: 2000-2002." It includes the 2000 PARW Conference in Toronto, the 2001 NRWA Conference in San Antonio, the 2001 PARW Conference in St. Petersburg, Florida, the 2002 PRWRA Conference in Atlanta, the 2002 CMI Conference in San Diego, and two careers-related sessions from the 2002 AJST Conference in Orlando.

The second special report (release date TBA) will include 2003-2005 conference coverage.

You can download the 2000-2002 Special Report from www.tinyurl.com/2so87a and it will be delivered to you for immediate download as an Adobe Acrobat PDF.

To give you an idea of how valuable this information is, I've prepared a "Best of the Conferences" Preview newsletter, which you can download for free. It's sponsored by the National Resume Writers' Association and Career Directors International.

Speaking of the NRWA, you have less than a week to take advantage of the special early-bird pricing for the 11th Annual NRWA Conference, scheduled for Sept. 24-27, 2008 in San Diego. Until March 31, registration is just $325 (or available in three payments of $112). After April 1, the cost is $385 (or two payments of $198). Visit www.thenrwa.com for details.