In her book, "Resume Magic" (now in its 4th edition!) Susan Britton Whitcomb outlines the 12 "Employer Buying Motivators" -- really, the reason why employers need employees.
There are 12 specific needs that a company has. These include the company's desire to:
- - Make money
- - Save money
- - Save time
- - Make work easier
- - Solve a specific problem
- - Be more competitive
- - Build relationships / an image
- - Expand business
- - Attract new customers
- - Retain existing customers
Keep these 12 motivators in mind when writing the resume and target the client's accomplishments towards how they can help the employer meet these 12 objectives.
