Boost Your Credibility

Credibility is critical for resume writers. We need our clients to see us as an expert before they engage our services, and we need them to believe in us in order to trust our advice.

If you are credible, people will have faith in your resume services. They will buy from you, and they will recommend you to others.

Part of gaining credibility is building trust. Always give honest, accurate information and be able to back it up. Nothing will destroy credibility faster than not being able to back up what you say.

Follow through with promises. When you tell the client you'll deliver her draft in five business days, make sure you get it to her on day five (or, better, day four!). Do your best to honor the promises you make.

Show that you care and respect others. Listen to what your followers and customers say. Acknowledge their concerns and respect their opinions. While, you cannot please everyone and may not be able to meet every demand, if you show that you care about your people, your credibility will increase.

Customer and client testimonials can help you establish credibility. People want to see proof that something is good. As the business owner, they won't simply take your word for it. Displaying testimonials from satisfied customers goes a long way towards building credibility. Audio and video testimonials are much more effective than written ones.

Don't be a fence sitter. If you believe in something, let it be known and stand behind it. Being "on the fence" diminishes your credibility. If you tell clients they need to always send a cover letter any time they can't hand the resume to the decision-maker, and they question you on it and you reply, "Well, you don't always have to send a cover letter." This can make your client question your methods!

Have passion about what you're doing. If you are enthusiastic about your resume services, others will be too. Your friends and family, previous clients, and others will feed off of your enthusiasm and passion and in turn spread it to others. If you're shy, use the written word to share your passion.

Credibility translates to income. A credible resume writer is more attractive than a resume writer who isn't as credible.

How to Profit From Your Content

Content serves many purposes for resume writers. It can drive traffic to your blog or website. It can boost your credibility and authority. It can help build a community of followers. It can boost your awareness and exposure by increasing your search engine ranking. It can also simply provide your readers with valuable information. Finally, your content can also directly impact your cash flow.

Here are five ways you can profit from your content:

1. Affiliate commissions

One of the most basic ways to profit from content is to use it to generate affiliate commissions. And one of the most effective forms of promotional content is a review. People often research online before they make a purchase and if you provide information that helps them make that decision, you're essentially putting yourself in the right place at the right time. When someone is reading product or service reviews, they're already in a buying state of mind.

What kind of things can a resume writer review?

• Career-related books
• Resume distribution services
• Interview preparation products (if you don't offer interview prep services)

Become an affiliate for these products and you can earn commissions. (Amazon's Affiliate program for books, Clickbank for interview prep products and other services.)

2. Build your list with free report

Email marketing is still one of the best ways to make money. Anyone who signs up for your email list is a pre-qualified prospect. By signing up they've said, "I'm interested in learning more about your resume services or your career coaching services." You can create a free report to build your email list. For example, you can give away the "Questions You Should Ask in An Interview" report that was October's Pass-Along Materials from BeAResumeWriter.com. Give away the report and build your email list.

3. Sell ad space in your newsletter

Speaking of email marketing, if you have a print newsletter or ezine (e-newsletter), consider selling ad space in it. It's a great way to earn a few extra dollars. And in the meantime, while you're drumming up advertisers, you can hold their place with AdSense ads. Get your readers accustomed to seeing ads in your ezine and make money on click-throughs.

4. Drive traffic to your sales page with informative articles on article directories.

Write informative articles and publish them on article marketing sites. Make sure to include a call to action at the end of the article that drives traffic to your sales page. For example, it might say "For a free resume review, visit (Link)." You'll convert many of those click-throughs and increase your profits.

5. Boost credibility and opportunities with ebooks.

Publishing is one of the best ways to increase your credibility in your niche and become recognized as an expert. As a society, we often turn to published people for advice, insight, and their products or services. Publication establishes you. Consider writing an ebook or creating an information product. The sales you generate will boost your income and youíll also drive traffic and sales to your website.

There are a lot of ways to make money from content. We've only really scratched the surface. Take a look at your business model and use one of these ideas to grow your income.