Career Industry Conference Update: 2024

This year (2024) marks the 25th anniversary of my first resume writing conference appearance (the 1999 NRWA Conference in New Orleans).

I’ll be attending the 2024 NRWA conference virtually (and you can too – link below).

This is an update to a post from September 2023 (which was an update to a November 2019 post (“Have You Ever Been to a Resume Writing Conference?”), which built on a post from August 2011 (“When Is the Omaha Conference?”)

The 2023 NRWA Conference was awesome — great content, fabulous friends, and an incredible destination (Colorado Springs, CO). 

Here’s the breakdown of where the national resume writing organizations have had their conferences in recent years. (I’ve bolded the ones I attended.)

The National Resume Writers' Association (NRWA):
2024 – Providence, RI (scheduled for Oct. 8-10, 2024 with virtual attendance available as well) 

2023 – Colorado Springs, CO

2022 - New Orleans, LA 

2021 – NRWA Virtual Conference

2020 – NRWA Virtual Conference
2019 - NRWA Conference at Sea (Cruise to the Bahamas)
2018 - Seattle, Washington
2017 - Chicago, Illinois
2016 - Annapolis, Maryland
2015 - Charlotte, North Carolina
2014 - Denver, Colorado
2013 - Chicago, Illinois
2012 - Charleston, South Carolina
2011 - Portland, Maine
2010 - Fort Worth, Texas
2009 - Annapolis, Maryland
2008 - San Diego, California
2007 - Savannah, Georgia
2006 - Phoenix, Arizona
2005 - Stamford, Connecticut
2004 - Nashville, Tennessee
2003 - Seattle, Washington
2002 - Philadelphia, Pennsylvania
2001 - San Antonio, Texas
2000 - Las Vegas, Nevada
1999 - New Orleans, Louisiana
1998 - Chicago

This year (2024) will be my 14th NRWA conference (and third one I’m attending virtually).

Career Directors International:
2016 - Present: No conference
2015 - Entrepreneurial Success Secrets Live for Career Professionals: Orlando, Florida
2014 - Global Career Empowerment Summit: SOAR — Orlando, Florida
2013 - Global Career Empowerment Summit: Your Big Breakthrough — Orlando, Florida
2012 - Global Career Empowerment Summit: Blaze Your Trail — San Diego, California
2011 - Global Career Empowerment Summit: Jump On Board the Success Express — Savannah, Georgia
2010 - Global Career Empowerment Summit: You Selected & We Delivered: The Most Outrageously Power-Packed Career Conference Yet — San Diego, California
2009 - Global Career Empowerment Summit: Take Your Career to New Heights — Orlando, Florida
2008 - Annual Conference: Get Super with CDI — Seattle, Washington
2007 - Annual Conference: The Future is You! — San Antonio, Texas
2006 - Annual Conference: Live the Dream — Orlando, Florida (PRWRA)
2005 - Annual Conference: Play to Win — Las Vegas, Nevada (PRWRA)
2004 - Indianapolis, Indiana (PRWRA)
2003 - New Orleans (PRWRA)
2002 - Atlanta, Georgia (when the organization was still PRWRA)

(Thank you to Laura DeCarlo for help assembling the conference titles and locations!) I was never able to make a CDI conference (they were often in October and conflicted with my UNO Hockey obsession).

Career Management Alliance (no longer in business as of August 2011):
2011 - Las Vegas, Nevada
2010 - New Orleans, Louisiana
2009 - San Antonio, Texas
2008 - Minneapolis, Minnesota
2007 - Louisville, Kentucky
2006 - ??
2005 - Philadelphia, Pennsylvania (when it was still Career Masters Institute)
2004 - Atlanta, Georgia (CMI)
2003 - Kansas City, Missouri (CMI)
2002 - San Diego, California (CMI)

Professional Association of Resume Writers and Career Coaches
2025 – Chicago, Illinois (Thrive 2025)

2024 – Orlando, Florida (Thrive Orlando 2024)

2023 – Orlando, Florida (Thrive Orlando 2023)

2022 – Clearwater, Florida (Thrive 2022)

2021 – Virtual Conference

2020 – No conference due to COVID

2019 - St. Pete Beach, Florida
2005-2018: No conference
2004 - St. Pete Beach, Florida
2003 - Las Vegas, Nevada
2002 - Dallas, Texas
2001 - Tampa/St. Petersburg, Florida
2000 - Toronto, Canada
1999 - Colorado Springs, Colorado

PARW/CC held conferences from 1999-2004 but then discontinued conferences in 2004. The conferences returned in 2019. The 2025 one is the first conference for the organization being held outside of Florida since 2003.

80% off Pricing Right Course (Birthday Flash Sale)

It’s my birthday on Saturday and — in honor of turning 51 — I’m running a flash sale offering more than $200 off my signature course, Pricing Right: Price Your Career Services with Confidence!

Through midnight Central on my birthday (9/21), if you are one of the first 51 people to take advantage of this flash sale, you will get the FULL COURSE for just $51 (that’s 80% off the regular price of $259!).

The course is designed to help anyone who struggles with pricing their services — from new resume writers to veterans.

The “Pricing Right” course is nine lessons, and each lesson is an average of 15 minutes long. You can work your way through the lessons at your own schedule (it’s self-paced).

When you complete the course, you’ll have a CONCRETE basis for setting your prices (new clients & returning projects), strategies for communicating your pricing (including how to handle push-back on your pricing as well as how to communicate price increases), and you’ll be able to avoid the most common mistakes in pricing your career industry services. There’s also a special lesson on raising your prices — critical these days as our cost of doing business continues to increase!

Here’s what colleagues have to say about the course:



But don’t wait to enroll. There are only 51 enrollments available during this special flash sale. Enroll now.

You can watch a preview of the course here:



If you’ve ever struggled with pricing your career services (and let’s be honest … we all have!), this course is for you. Get the practical, actionable information you need to set your prices so you can hit your revenue goals the final three months of 2024.

Remember, this sale price is only available until midnight Saturday – and only for the first 51 career industry colleagues who sign up. Enroll here!

Mindset Monday: Have You Considered a Vision Board?

One of the ways you can increase your positivity and grow your success mindset is to create and use a vision board. A vision board is pictorial of the success you want to achieve. The main point is that you want the vision board to be easily visible and usable after it’s created. 

• Know What You Want. The first course of action for you is to know what type of goals you are working on for your vision board. Some people like making an “overall” vision board that depicts their entire life, but it can also be helpful to create one for each individual goal that you have so that you can focus on one thing at a time. 

• Set Your Goals and Objectives. When you know which life area you’ll focus on, write down your goals and objectives. Use the SMART goal format so the goals you make also have tasks and actions associated with them.  

• Choose Your Tools. Now that you know what you are creating, choose the tools you will use. Plan to look at the vision board daily. It’s not going to do any good if you can’t see it when you need motivation. You can choose a print format or use a Pinterest board.

• Choose Images / Words That Support Your Goals. As you choose the pictures and words that depict and support your goals, store them in one spot, such as Dropbox or a folder. Write down or copy words that help support your goals, too, because you’ll want to connect the images with affirmations too.

• Design the Vision Board. Now that you have all the information and materials, start preparing your vision board. Focus on the feeling of meeting your goals. Feel it as you create it. 

• Look at The Vision Board Every Day. Look at your vision board every morning before starting your day and even every night as you consider your actions and set up your day for tomorrow. The only way your vision board will help you is if it’s tied to the actions you take each day.

Finally, allow yourself to experience emotions about how you’re going to feel when you succeed by meeting that goal. 

Resume Writers & Estimated Taxes

If you’re a self-employed resume writer, then you are responsible for paying your own taxes. In contrast, if you work for someone else then taxes are automatically taken out of your paycheck. Depending on your annual income and your circumstances, self-employed iresume writers may be required to pay taxes on a quarterly basis.

Check with your accountant or refer to past tax returns to determine if you can pay annually or need to pay quarterly. There’s no disadvantage to paying quarterly. You can, on the other hand, be assessed fees if you decide to pay annually but earn too much (and should have paid quarterly).

The 1040ES is a form that will help you estimate your quarterly taxes. It’s available here –

https://www.irs.gov/forms-pubs/about-form-1040-es

You can also learn more information about quarterly tax payments and what is required here - https://www.irs.gov/businesses/small-businesses-self-employed/estimated-taxes

Once you know how much you need to pay every three months, it’s time to create a plan to save for it. This isn’t your emergency savings plan. This is a different savings plan designed to take the financial pain and stress out of paying your taxes.

Step One: Where Will You Save The Money?
Unlike an emergency savings plan, your tax savings doesn’t need to be stored in a separate account. If you keep good records you can simply keep your tax savings in your standard business checking account. If you believe you might be tempted to spend the money, then open up another savings account specifically for your quarterly taxes. 

Step Two: Weekly or Monthly?
The easiest way to build your savings is to establish automatic deductions. For example, you may have $500 deducted from your business checking account each month and added to your tax savings account. To determine how much to deduct, simply divide your anticipated quarterly tax payment by three months or 12 weeks.

If you are keeping all of your money in one account, you’ll want to make sure you build up the amount in your account on a monthly basis so when tax time comes around you have enough money ready.

Step Three: Add It to Your Budget
Treat your quarterly taxes as any other business expense and incorporate your monthly tax savings into your monthly budget. By doing this, you’ll make sure that you always account for the expense and never fall short. When tax time rolls around you’ll be stress free and in the black.

Saving for your quarterly taxes may not be fun, and there are certainly other things you’d like to do with the money. However, by creating your quarterly tax plan you will remove the stress of paying taxes and you make sure you’re not hit with a large payment (and possibly even financial penalties) at the end of the year.

Case Study: Shortcuts in Resume Writing

 

SHORTCUTS IN RESUME WRITING – A CASE STUDY

A client called me yesterday to tell me he had a first interview on Monday with one of his Top 4 Target Companies and that it went well. He’s been asked back for an in-person interview next week. 

There were a couple of tools I used on his project that were helpful “shortcuts.” This client isn’t my “ideal” client these days. (I work mostly with Marketing, Advertising, Public Relations, and Sales – or “MAPS” clients — but he was a returning client from 2014, so I was happy to work with him again.)

His previous resume (2014) had focused on his role as Warehouse Manager/Shipping & Receiving Manager (that resulted in him landing a job initially as Maintenance Technician with his current company). I did an update to his resume in 2016 for an internal role and he was promoted to Warehouse Manager. He was then promoted to QA Inspector/Lead Technical Writer (without a resume update). Unfortunately, last year his employer lost a major contract. He was given the opportunity to switch to a manufacturing position or be laid off. He decided to change to the manufacturing role (with a pay cut), but wanted to start looking for new opportunities. That’s when he reached out to me.

Quality Assurance is the focus for his current job search, but it required completely overhauling his resume. (Which was necessary anyway, with the 7-year timeframe between his last work with me and this job search.)

To gather information for his new career focus, I used one of Evelyn Salvador’s Career Worksheets. The “Documentation: Manufacturing and Production” worksheet provided insightful questions to gather information about his most recent relevant role (2019-2023). I provided him with a checklist to identify the keywords relevant to his experience, and incorporated some of the Documentation questions into my questionnaire. 

Once I had his information, it was time to tackle the resume writing. Lately, I’ve been starting the writing process by browsing Michelle Dumas’ Distinctive Resume Templates to find one that feels like a fit for the client, job target, and industry. I decided on the Blue Collar Resume Template (with Blue Collar Coordinating Documents – resume addendum, cover letter, and references templates). The templates are visually appealing and ATS-friendly and I find it easy to populate them (changing the color scheme with an appropriate color for the client — in this case, blue to denote “trust, security, and stability.”

I also had this client take a DISC profile assessment (I’m a DISC administrator through Jane Roqueplot and Profiling Pro), which I culled insights from to include in his resume. 

He used his new resume to apply to a handful of positions last week and got a call last Friday to set up a phone interview on Monday (yesterday). Because it had been a while since he had interviewed (especially for an outside role), I sent him a couple of resources over the weekend to help him prepare. One was my “Pre-Interview Worksheet & Checklist” (a Fillable Worksheet). I also sent him my guide to Virtual Interviews (based on this Pass-Along Materials document: Jobseeker’s Guide to Virtual Interviews). 

I had previously sent him my “Be the STAR of Your Career Story” worksheet to put together a couple of accomplishment stories while I worked on writing the resume. He reported back that he had used a story about reducing production time from three months per unit to three weeks and said the interviewers were impressed. 

In the phone interview, they basically offered him the job (they asked him how much it would take to get him to move on from his current employer), so his next step is doing salary research and prepping for the in-person interview. I’m going to be sending him some resources to help with that later today.

Resources mentioned in this case study: 
Evelyn Salvador’s Career Worksheets 
Distinctive Resume Templates 
( use promo code 50offbearesumewriter on the Distinctive Resume Templates website to save 50% on your first purchase of any amount.) 
DISC Testing 
Tools for Job Search 
Pass-Along Materials Archive 2011-2020 

What did you think of this case study? Are there resources you use as shortcuts? What are they? Comment below!

Mindset Mondays: Exercise to Practice Gratitude

 

Practicing gratitude can go a long way to helping you feel happier and more successful in life. The most interesting thing about having a success mindset is that it is indeed a mindset. Studies have been done on numerous people throughout history that show that even people you may not see as successful can feel successful if they have the right mindset. 

• Write It Down. Keep a small notebook by your bedside, your desk, or in your glove box. Whenever you feel a wave of gratitude, write it down. This helps you to remember the experience and even relive it when the need arises.

• Record It. Almost everyone can record themselves today with smartphones and tablet computers. If you don’t want to write down your feelings, you can record them. Whenever you feel grateful, or need to feel it, make a short two minute recording to document it. 

• Focus on It. Allow your mind to focus on all the gratitude you feel, but in a tremendous way. Amplify the feeling by describing it as fully as possible. How does your morning walk feel? How does your morning coffee smell? What do you feel when you watch your sleeping child?

• Say It Aloud. Even if you’re not writing it down or recording it, you can still state your gratitude out loud. 

• Feel It. Don’t just write down or record and state your gratitude. Take a moment to feel it. Focus carefully on how it feels to breathe in the fresh air, and take the moment in fully. Immerse yourself in the feelings as much as you can. 

• Share It. When you are feeling gratitude, it’s a great time to tell others about it. When you share your feelings of thanks to the world either by calling someone and telling them that you’re thankful for them or by sharing on Instagram or Facebook or X/Twitter your gratitude, you’ll feel it more fully. 

Focus on what makes you happy and less on what makes you unhappy. It may seem silly, but it’s backed by science. Your thoughts control your feelings, and you control your thoughts. It’s that simple.

We’re expecting our first big snowfall of the season today … they’re saying 4-7 inches – so I’m going to be grateful for the moisture … and that Jon and I work from home! 

What are YOU feeling grateful for today? Comment below!

Mindset Mondays: The Importance of SMART Goals

 

Today’s tip is using GOALS to direct your MINDSET. After all, if you don’t know where you’re going, any road will take you there. Right?

If you’ve heard it once, you’ve heard it a thousand times, right? Everyone you know — at least all the life coaches and teachers — want you to learn how to make your goals so that they’re manageable and do-able. Learning how to create goals correctly will change your life. 
 
The best-known method for creating goals that you can achieve is the SMART goal method. 
 
The SMART acronym stands for:

• Specific. State what is precisely required to meet your goal. 
• Measurable.  Include a number that enables you to measure the results. 
• Achievable. Set goals that you can realistically accomplish in the time set using the resources and methods you have available. 
• Realistic. The outcome must be truly possible. Some people like to use the word relevant here because the goal must be relevant to the big picture you have in mind. 
• Time-Bound. We all expand our time to match what is allowed, so setting a time limit is essential to realizing your goals. 

You can even expand this acronym to the acronym SMARTER and add two more criteria, if you want to be great at making goals that result in success. These two additional letters stand for “evaluated” and “reviewed,” — which makes sense because the only way you can know for sure if something you do works is to evaluate it and review it. 
 
Once you do that, you can tweak and change things to improve your goal setting for future goals. The practice of using the SMART goal method for all your goal setting needs will improve every time you start setting up your goals and objectives because you’ll be able to use past experiences to guide you. 
 
No matter how small your objective is, try using the SMART goal technique to help you create goals that really can be reasonably met by you.

Mindset Mondays: Practice Positive Thinking

Negative thoughts can affect your ability to see your success — as well as make you feel bad about yourself and the world around you — and can lead to poor choices. Thankfully, you can turn yourself around by focusing on positive thinking.

• Create a Minimum “To Do” List. Each day, look at your calendar and schedule and see what you need to do for the day to be a success — but just for that one day. It shouldn’t be 12 hours of work either. It should be a realistic depiction of the minimum necessary tasks to experience success.

• Keep a Gratitude Journal. Every evening, write down three things you are thankful for in general and for that day. Then, the next morning, read those three things before you start your day. When you focus on the good in your life, you’re going to feel more successful.

• Meditate Daily. Take time out of your day to mediate. You don’t have to meditate for a long time to see results. Just five minutes a day can make a big difference in your mood and your thoughts. You can also meditate in different ways, such as by walking in nature, lying on the living room floor listening to music — or the typical way most people think of it. But clear your mind so you can reset and start fresh.

• Time Limit Your Negativity. When you allow a negative thought to enter your mind, instead of dismissing it, try stopping and doing something else that makes you feel positive. Five minutes watching babies laugh on YouTube can pay off in numerous ways.

• Practice Changing Your Thoughts. When a negative thought enters your mind, you can practice changing it. If you have a negative thought, think it out, and then turn it around to something positive. With practice, the negative thoughts will resolve themselves.

You don’t have to be overly positive for these tactics to work. If you have trouble turning a negative thought into a positive one, use a neutral thought instead. 

Mindset Monday: Take Daily Baby Steps

Happy Mindset Monday! To support your success, I’ll be sharing mindset tips with you on Mondays. Today’s tips are to help you succeed without getting overwhelmed.

When you want to experience success, sometimes looking at the whole project is too overwhelming. However, if you take small steps daily, you’ll meet your goal and it will be less stressful.

This will help you to:

• See things more clearly. The giant goal of building a six-figure career services business can seem daunting, but the smaller goal of getting one new client a week is a lot more do-able, because you can see it happening.

• Increase your focus. It’s easier and more effective to focus on what you can do today, instead of thinking too far ahead. For example, if one of your goals is to write a book, it may seem impossible. Break your goal down to write one chapter a month. You could break it down further into writing 4,000 words a month, or about 1,000 words a week, or 150 words a day.

• Stop procrastinating. Knowing you need to write 150 words to meet your goal is less stressful and easier to imagine than writing 4,000 words in one sitting — so you’re more likely to jump in and get it done.
  

• Lower stress. If the thought of writing a book overwhelms you, it’s okay. You don’t have to focus on the whole project at one time. Instead, focus on writing the chapter outline. Or write 150 words. This will help you complete the work and meet your goal without dreading the task.

• Build confidence. When you take small, daily steps, you’ll be able to start measuring your success within just a couple of weeks. Being able to look back on what you’ve accomplished will build your confidence level. Having more confidence makes it easier for you to envision the big goals you’ve made.
  

• Create habits. Building habits that affect your life today and in the future is the best way to ensure you start reaching the goals you set. Habits work much better for getting things done than trying to motivate yourself or hope for willpower. Those small daily actions end up creating patterns that become habits.
  

It may seem impossible to get big results by taking small steps each day, but you can. For example, if every single day you increase your walking time by just one minute, by the end of the year, you’d be walking six hours a day. (No one needs to walk that much, but it demonstrates just how powerful one minute can become, given enough time!)

Mindset Monday: Envision Your Success

Today’s mindset tips are to help you with visualizing your success.

Most personal success mindset instructions tell you that before you can experience success, you should pinpoint what your vision of success looks like. Take some time to realistically “daydream” about the work you’ll accomplish — and your success.

The main reason you need a vision is because if you don’t know what you want, you won’t recognize it — even if someone handed it to you on a silver platter. 

​To help you visualize the success you want to achieve, try one (or more) of these suggestions:

• Create a vision board. When you’re trying to achieve a goal, use a vision board to help you fully imagine what that success looks like. For example, if you want to build your career services business to six figures, create a vision board depicting what that looks like to help you create the steps to get there.

• Write down your goals. If you don’t want to create a vision board, you can still visualize your success by using very descriptive writing to describe your goals. When you write down a SMART success goal, be very specific about what constitutes success to you.

• Picture your goals being met. When creating your vision board — or writing down each goal — take the time to imagine it in your mind. You may want to consider doing this in a nice, quiet place in your home, where you can relax and/or find inspiration. Allow yourself to pretend you have achieved your goal. Use the following questions to help set the stage for your vision:
• – Where will you likely be when you meet the goal or finish the project?
  – Will someone be there when you achieve the goal? Who?
  – What emotions will you probably feel?
  – What clothing will you be wearing?
  – Who will you call first, and what will you say?

Picture the future — and then work your plan to achieve it!

Mindset Monday: What Does Work-Life Balance Mean to You?

Welcome to Mindset Mondays! To support your success, for the next few weeks, I’ll be sharing mindset tips with you each Monday. Today’s tips are to help you with your work/life balance — something a lot of us struggle with (me included!).

Before you can dream about creating work/life balance, you first must define what exactly it means to you. The main thing to understand is that work/life balance does not mean that you spend equal time on everything you want and need to do.

Instead, it more than likely means that you can spend the time needed in each area of your life even if you can’t spend all the time you want. Discover your personal work/life balance with the following suggestions.

• List the things you need to do and the things you want to do. For most people, it’s helpful to put all the things they want to do and need to do in a calendar with a realistic schedule. That way, you know if you have time or not.

• Set your priorities. Your priority might be different from someone else’s and that’s fine. Your personal life is yours to live, as you see fit and you can prioritize what you want to. Try to remember that there is a difference between wants and needs as you move forward. You may want to sleep until 10 a.m. every day, but your limited time to get things done might make that unrealistic. 

• Be consistent. Like most things, you’ll get better results when you are consistent for the long term. It works with almost everything you want to do, from finishing a certification to losing weight to running a six-figure career services business. 

• Track your results. Don’t assume that a step you took resulted in a specific impact until you track and measure your results. You don’t really know which actions you took that worked until you prove it. For example, if you’re working on saving money, you look your savings account and see your account balance. Do the same when you’re trying to save time, build a closer relationship with someone, and so forth. 

• Surround yourself with people who value you. When you do this, there is no pressure to be something you’re not. Just be yourself and do what you feel comfortable doing. However, you still need to grow and learn new things. 

“Time Freedom” is one of my personal values. Having the flexibility to work when I want to work (even if that means working late one night so I can have an afternoon off to pick up my niece and nephews from school the next day) is a core value to me.

What does work-life balance mean for you? What are your core values? Are your values in alignment with how you’ve structured your business? Leave a comment below!

Solving a Problem: Getting Organized in Your Job Search (Creator Spotlight)

 

One common problem jobseekers face in their job search is getting — and staying — organized.

Alison King has created a course — Get Organized to Get Hired: Organize Your Job Search, Reduce Overwhelm, and Get Hired – Quicker! — full of actionable tips and techniques to help jobseekers organize all the documents, communications, and appointments throughout the job search process. “The course is especially targeted to jobseekers who plan to apply to 10+ jobs and need help keeping all the administrative details straight!”

The course is designed for anyone (“any industry, job title, or experience level,” King says) who is preparing for — or in the very early stages of — their job search, whether they are looking to move up in their current industry or switch to a new career. 

King recognized the need for a course after conducting her own job search and realizing it was confusing trying to track all the details for multiple job applications. “It’s especially challenging for people like me who are not super-organized by nature,” she noted. “During my own job search, I got organized by necessity — not because I love organization — so I wanted it to be accessible to people like me.”

The course is quick — “about an hour to get through it,” King says — and offers low- and no-cost solutions so jobseekers can apply the tips immediately and feel confident and organized as they start their job search process. It includes templates for LinkedIn networking, tips for digital file organization for different versions of resumes and cover letters, and a spreadsheet to use to track all the jobs they apply for.

“This was the course I wish I had when I started my own full-time librarian-to-copyeditor job search in April 2022,” King says. “It had been a few years since I’d done a job search, and I had NEVER done one where I applied to more than five jobs.”

“The admin work got overwhelming so quickly, and I felt like my head was spinning all the time with emails, interview scheduling, and networking,” she adds. “Although I had seen some career pros allude to certain aspects of job search organization, I couldn’t find all that information in one place. When my job search ended four months later (and not a moment too soon, because otherwise I’d be going back to my school librarian job in September!), I knew I had to share the systems I developed with other jobseekers. My search was stressful, but these systems made the admin part far more manageable!”

The course is $49 and is self-paced so students can go through it at their own pace. Use promo code RWD10 to save $10 off the course price for a limited time. (Enter the promo code on the checkout page.)

For career colleagues considering creating their first — or next — course, King offers a peek into her course development process.

“My challenge is that I get really inspired to write a course, (so I) write a ton of it at once, and then leave it unfinished for too long. I lost momentum for months … or maybe a year? Seriously, I have multiple docs on my (hard) drive of potential course content in various states of ‘done-ness,’” King says. “There was some imposter syndrome mixed in there too, since I’ve only been writing resumes for about three years.”

When creating the “Get Organized to Get Hired” course, “I think I finally just set a date that I needed to release it — for my own sanity,” she added.

King also says the “Career Colleague Teachable Tribe” (CCTT) courses offered by BeAResumeWriter.com were helpful.

“I was part of both CCTT sessions Bridget offered. The sales page template was a life-saver. I had never written a sales page before, so that was a big block to launching.”

King is already working on her next course. “With my most recent course about cover letters — which I started writing ages ago during the first CCTT — I got motivated to finally finish while at the NRWA conference. I’d go back to the hotel at night to write and while touring Colorado after the conference. I told myself I needed to finish it before I landed back home in Philadelphia because otherwise, I was likely to let it linger again.”

She reports she did finish writing the cover letter course on the plane ride home and is launching the course soon.

“With the cover letter course, I actually used ChatGPT to help fill in the blanks where I was getting writer’s block. It took a lot of adjusting the prompt (“make it shorter” and “make it less formal”), but that was enough to work with as a base before making it my own tips and voice,” she said.

King also said she used some of the Pass-Along Materials content from Bronze membership in BeAResumeWriter.com to fill in the blanks in the content and help with creation of the downloadable files she created for students.

“Ultimately, I need to remind myself that ‘Done is better than perfect’ and that I can always go back and adjust things later … so just launch the darn thing!” 

For more information about Alison King and her courses, visit:

Royal Career Academy  

King Career Services 

Alison King on LinkedIn 

Day 3 at INBOUND: Two Words – Reese Witherspoon

 

“If you want to change the stories, you need to change the storytellers.” 

— Reese Witherspoon

When we decided not to attend INBOUND 2023 in person, one of my biggest disappointments came when I learned that Reese Witherspoon would be one of the Main Stage speakers.

I love Reese Witherspoon. I saw the original “Legally Blonde” in the movie theatre like half a dozen times. (I was a paid tester for the precursor to “MoviePass,” so we saw it a LOT.) We also drove to Des Moines to see “Legally Blonde: The Musical” and then saw it again when it came to Omaha. “Legally Blonde 2: Red, White, and Blonde” wasn’t as good as the original, but I’ve been anxiously awaiting a rumored third sequel. I also loved this pandemic skit that Laura Bell Bundy did in character as Elle Woods.

But anyway, knowing we weren’t going to Boston this year, and hearing about Reese Witherspoon being a speaker, I was bummed. So I was thrilled when HubSpot announced that the Main Stage speakers would be live-streamed — including Reese!

But before Reese, there were sessions on Brand Building (with Beyoncé’s publicist), “How to Build a $100M Community,” a panel session on “The Future of Media,” an interview with the founders of HubSpot on how they built the company, and then a session on the growth of the Angel City Football Club (I missed most of this one because I was on a client call).

One change from the first two days of INBOUND (read about them here: Day 1 and Day 2) was that it was 10:06 a.m. Central time (more than two hours in) before the first mention of artificial intelligence. (The first two days were AI intensive!)

And then it was time for Reese Witherspoon! 

Her session was titled, “Lessons on Innovation, Leadership, and Navigating Change.” The one disappointing part was that the 2023 Writer’s Guild of America (WGA) strike and Screen Actors Guild (SAG) strike meant that she wouldn’t be talking about her past, present, or future work, as the interviewer, Zinhle Essamuah, anchor of NBC News Daily (NBC), mentioned in her introduction of the actress, producer, and entrepreneur.

Still, there was plenty to talk about. 

Witherspoon described how she wasn’t seeing a lot of scripts with female leads, so she decided to fill that gap. “I can’t expect to make change by staying in the same circle,” she said. “I’m going to put my money where my mouth is.” So she started the first iteration of her production/media company, Hello Sunshine.

She self-funded the company. “It was high risk,” she noted. “Being famous does not equate to having business acumen.” She said she didn’t know how to be an executive, but she did know “critical life skills,” — for example: “Show up, do what you say you’re going to do, return emails, and if you tell someone you’re going to read their script, do it.”

Her experience acting helped prepare her to work collaboratively. She laughed when she noted, “10 percent of (her) job is acting; the other 90 percent is helping people get along.”

But it wasn’t easy. Witherspoon said that the award nominations flowed in, but the money did not. She said she had the proof she could create important work, but “I wasn’t paid appropriately for what I was bringing to the table.” So she retooled. She raised capital and got the company on solid financial footing. Persistence was key.

“Nobody believes as much in my dream as I do. I would wake up and do something to further my dream forward,“ she added.

Earlier in the week before INBOUND, the news broke that Witherspoon had sold a majority stake in a clothing line she had started, Draper James. It was a completely different growth path than Hello Sunshine. “Retail is hard. It’s really difficult.” But, she noted, she finally found the “right partners” and said she was excited for the company’s future growth. She will keep a seat on the board of directors, and has several family members involved in the brand’s retail presence in Nashville.

Essamuah asked Witherspoon her advice to people looking to maximize their bottom line. She responded, “It doesn’t matter where you get to in a business, you always have to be adapting.” She noted that her business has changed “again and again.” One thing that is consistent: “It’s so important that the audience is understood, spoken to correctly, and they feel seen and heard. That’s all storytelling is. That’s all media is. That’s all the relationship with your customer is,” she said. “Do you see me? Do you hear me? How do you make me feel? Do I see myself reflected in the stories you tell?”

For us as career industry professionals, this is an important message. Whether we’re telling our client’s story (in the resume) or our own story (in our own marketing), understanding our audience is critical. 

After spending three days “attending” the virtual Main Stage sessions at INBOUND, that was an important reminder. Artificial intelligence is here to stay, but AI can’t replace personal connections and relationships. 

Witherspoon ended by answering a question about the best advice she had ever received. She mentioned an Ava DuVernay quote she loves: “If your dream is only about you, it’s too small.” 

“Every single person in this room as the ability to change another person’s life, and I think you’re going to go out and do it,” Witherspoon said.

Did you miss yesterday’s blog post? Read it here:

Day 2 at INBOUND: I Took 24 Pages of Notes (and Someday, AI Will Take Those Notes For Me

Day 2 at INBOUND: I Took 24 Pages of Notes (and Someday, AI Will Take Those Notes For Me)

 

What was the big takeaway from today (Day 2) at INBOUND 23?

That someday (probably today, actually), I won’t have to type furiously to capture everything I want to remember from a day’s worth of conference sessions. 

Mentioned prominently by several speakers today was how generative AI can eliminate the drudgery of work, allowing creative professionals to focus on the work that matters.

We already know that AI can transcribe videos pretty accurately — Teachable added that functionality to its course platform recently — so the fact that I spent most of my day watching sessions and virtually transcribing the speakers as they talked about how AI could take notes for us in the future and even — with “digital twins” — represent us in meetings … well, let’s just say the irony wasn’t lost on me.

But I’ve learned over the years that I learn best when I’m typing the information myself. So I’m not sure how that will work in the future, but for today, I got a LOT out of the sessions by watching the videos myself and doing the transcribing personally.

There were three sessions today that I found particularly impactful. I’ll try to give you a couple of key takeaways from each.

The Captain’s Playbook: Strategies for Success

The second day of INBOUND started an hour earlier than yesterday, but I didn’t want to miss this session, so I was up early. One of the neat things about INBOUND is the Spotlight sessions that bring in some big names to speak. In 2019, we got to hear from Jennifer Garner. Last year, former President Obama did the closing keynote.

This morning, Derek Jeter was the first speaker. Jeter isn’t just a former baseball player (and a good one, at that!). He’s a businessman, founder of a nonprofit, and father. His talk wove in elements of each of these. One of his key messages was about failure — and the resiliency required to survive it. “I played a sport where, if you fail for long enough, you go to the Hall of Fame. Baseball and the weatherman are the only two jobs where you can fail that much and still have a job,” Jeter said. “You have to get used to failure and try to find a positive in anytime you’ve done something wrong.”

He talked about creating a “winning culture.” He said, “You always hear people say they want ‘Everyone on the same page.’’ He said you need enough people on the same page, pulling in the same direction. “You have to make people feel they are part of the same team, that they are valuable.”

Listening to him made me want to watch his documentary, “The Captain” (which Jon looked up and it’s on ESPN+. We’ll definitely be checking it out.

Getting Candid: Lessons in Workplace Culture and Feedback

I had never heard of the concept of “Radical Candor” before this session, but I learned a lot about it — including that I want to try it in real life.

“Radical Candor is about caring and changing. It helps organizations become more collaborative,” says the book’s author, Kim Scott. Scott told the origin story of the concept. She and her dog were out for a walk and the dog was almost hit by a car. A man nearby said, “I can tell you really love that dog.” But, he added, you’re going to kill that dog if you don’t get her to sit. He pointed to the ground said “SIT” and the dog sat. He added, “It’s not mean, it’s clear.”

I like that: It’s not mean, it’s clear.

I got a sense of the Radical Candor framework from Scott’s presentation, but I’m looking forward to reading the book. 

One of the most important pieces of the concept was “It’s difficult to change personality vs. behavior.” Focus on what you observe.

Scott noted that “Some people have used Radical Candor to be obnoxious.” Someone told her, “It’s not a superpower if it can’t be used for evil.”

Preparing for the AI Boom: The Perspective of a Futurist

I’ve been in sessions with futurists before, but never one talking about the future of AI. This one was interesting. Sinead Bovell, the founder of Waye, first took us back to 1993. “The World Wide Web has just dropped. People are talking about it. They don’t fully understand it. We don’t know the industries that will be invented,” she said. “Explain to people from then how we live today: social media, apps, the creator economy. Imagine what has yet to be invented in a world where we co-exist with smart machines.”

With that in mind, where we are today with AI makes more sense. Bovell says we really haven’t seen anything yet when it comes to AI. She said right now, people are treating AI as a gadget. But, she adds, we haven’t invented the things that will exist on top of AI. She said it’s like the camera has been invented, but movies haven’t.

When it comes to the workforce, Bovell says employers are asking the wrong questions. They are asking “What roles can I replace with AI? Where can I leverage this for the bottom line?” She said they should be thinking about, “How can I add value with these systems?” She encourages attendees to be thinking “3, 5, 10 years down the road. If you’re only thinking 3-5 years down the road, things will look very different. If you were completely caught off guard by the breakthroughs in AI this year, you’re not looking far enough ahead.”

Bovell provided several “use cases” for how AI might impact us in the future. She talked about a chatbot as a part of a team — you can converse with it and it can answer your questions, create A/B tests, and execute a project. It’s still up to you to make the decision about how to move forward, but AI can add value and transform your team.

As I mentioned in yesterday’s Day 1 blog post, “change” and “artificial intelligence” are the two themes of this year’s conference. Today’s sessions really focused on both.

I can’t wait for day 3. Two words: “Reese Witherspoon.”

Did you miss yesterday’s blog post? Read it here:

Insights From Day 1 of INBOUND 23: An AI Drinking Game and How Technology Let Me Down

Read Day 3’s blog post here:

Day 3 at INBOUND: Two Words – Reese Witherspoon

Insights From Day 1 of INBOUND 23: An AI Drinking Game and How Technology Let Me Down

As I mentioned in my email last week to Resume Writers’ Digest subscribers, Jon and I decided not to attend HubSpot’s marketing conference, INBOUND 2023, this year. It’s an awesome conference, and we will miss being in Boston in September for the third time!

But we aren’t completely missing out, because HubSpot is live-streaming some of the daily sessions. Today was Day 1, and I wanted to share some key insights from the keynote session, and my thoughts.

There are approximately 12,000 in-person attendees in Boston, and Jon and I were among the estimated 100,000 people watching online.

First of all, looking at the livestream session descriptions, you’ll see it’s heavy on artificial intelligence (AI)-related topics. That was initially a little off-putting to me — but I was pleasantly surprised by the actual sessions themselves. I joked on a group text with our friend Jason (who is attending INBOUND in person) that we could make an AI “drinking game” where you have to take a drink every time they say, "AI."

His response was: “I’m not sure even I can survive that drinking game. Just reading the agenda for today is 14 shots.”

Since I drink Cherry Cokes, I’d survive … but to say that AI is THE topic of conversation this year would be an understatement.

And a nod to the “How Technology Let Me Down” part of the headline of this blog post: As I mentioned, the sessions are live-streamed. So I was taking notes as it went along. I’ve mentioned before that I absolutely LOVE Evernote … but today, Evernote failed me. In the opening session, there were three separate speakers. As I started to write the notes for the third speaker, I noticed that half of my notes from the second speaker had disappeared. I pay for the Premium version of Evernote, so I thought maybe I had overwritten part of the note accidentally, so I went back to check my version history to restore the note.

Nope. No luck. That wasn’t the issue. The content had just disappeared. 

Fortunately, it appears that I can go back and re-watch the second speaker of the first session and re-capture my notes. But UGH! After realizing that, I took the remainder of the day’s notes in Microsoft Word. Jon mentioned that there is an update for Evernote, and we’ll be updating it tonight to see if that fixes it. (In pasting in my notes from Microsoft Word after the last session, part of it didn't paste into Evernote either. So yeah, we’ll be doing the update to the app.)

One of my favorite things about attending conferences — whether that’s a resume writing conference or a marketing conference — is the inspiration. The content (especially actionable content) is important, but the ability to just step back from daily activities is such a critical thing for me.

Now, unfortunately for me, I couldn’t completely unplug from daily life. We’re getting new siding put on the house after a June 2022 hailstorm and I had to take my Honda Pilot in for an oil change (it was supposed to be yesterday, but my mechanic had to reschedule).

Ok, onto the highlights from the keynote session.

HubSpot Keynote

The first of the three speakers during the keynote was Yamini Rangan, CEO of HubSpot. 

Change is the theme. Technology is changing. The way customers buy is changing. How we connect with customers needs to change.

Artificial intelligence isn’t new — it’s been around for decades. But predictive AI — which predicts the future based on past data — has the potential to transform knowledge and creative work.

If you put the word “artificial” aside, focus on “intelligence.” That’s the shift happening with AI — going from acquiring information to acting on intelligence. What’s the best way to use this intelligence? Rangan says, “The intelligent way to use intelligence is to drive customer connection.” The power of acting on intelligence is to “connect deeply” with customers. That connection matters, she says, “because it drives growth.” She added that customers who focus on customer connection saw five times more growth than the average company. Companies who consistently connect with customers through every stage of the customer journey saw 19% more growth.

“No matter the segment or industry, the more you engage with your customers, the more you can grow,” Rangan said. “Customer connection drives growth. AI can drive connection at scale. Always start with the customer. Get deeply curious about your customer’s journey.” Getting to know customers on a granular level — understanding the whole person — is the key.

“Customer expectations are changing. We need to put ourselves in the shoes of our customers to understand this change — from how they discover and consider the product to how they buy and use these products,” she added.

The customer journey:

• Discover. This is changing from search to social. You use to be able to search and get links from all over the Internet. Now, customers are discovering products before they search — on social media. “Customers don’t want to search — they want to get social.”

• Consider. Customers want to learn more. How they learn is changing from “clicks” to “conversations.” Before, when your customer wanted information, they went to your website. They would click, filter, and sort through information. All that clicking is time-consuming and inefficient, especially in the world of ChatGPT. Now, they want to go to your website and chat. They want a one-to-one helpful conversation to find out exactly what they need. “They don’t want to convert on your website; they want to converse on your website.” Their expectations are going from being okay getting personalized information to getting personal insights. 

• Buy. Make it easy to buy. Don’t make them give you information they’ve already provided. Customers expect you to give them insights every time they connect with them, regardless of the channel. Personal is tailored. They expect insights that are specific to them.

• Use. “This is where the real work begins.” Rangan says that customer expectations have changed from being okay with reactive help to getting proactive help. They submit a ticket or call in or follow up with an email to get the answer they need — but, most of the time, they don’t get the answers they are looking for. She says 98% of customers find service interactions frustrating, but you can use AI to “delight them proactively.”

She ended by saying, “AI can be the most profound change to transform marketing, sales, and service.”

Next up in the keynote was Andy Pitre, Executive Vice President of the Product Team. He also talked about change, and how it can be hard.

“This is the age of intelligence,” he noted. “Work smarter, not harder.” He talked about how the HubSpot CRM centralizes your customer data in a connected ecosystem, giving you the tools to customize the customer experience.

His part of the presentation focused more on the integration of AI into the HubSpot product itself. (And this was the part of my notes that Evernote lost, so I’ll have to go back and rewatch his section.)

The final part of the keynote was Dharmesh Shah, founder of HubSpot and current Chief Technology Officer (CTO). He’s famous for his “dad jokes” in his speeches, and he didn’t disappoint. 

He started the presentation talking about how his son has been using GPT for the past couple of years. His son is now an advanced user, and built a role-play game that uses GPT. Shah said that English will become “the most popular programming language in the world” thanks to GPT. (Users will be able to program using English instead of code.)

He said advances in AI will address the frustrations that his son has experienced. 

Frustration 1: Static language models --> dynamic

Currently, GPT uses historical information. It doesn't know what has happened since September 2021. Shah said we will see learning models being augmented by real-time data.

Frustration 2: Text input --> Multi-Modal inputs

Currently, we use text as an input. In the future, we’ll be able to add images, audio, and code as prompts.

Frustration 3: Passive --> Active

Right now, GPT waits for you to enter a prompt. In the future, it will make suggestions. 

All of this will create to create “the next big wave in generative AI: AgentAI.”

Shah sees a future where AI-powered software will work mostly autonomously to pursue goals by working as an expert (working with large language models and other agents). He sees different “agents” tailored to your needs – search agent, web crawling agent, pricing analysis agent.

Shah asked the audience to consider two questions.

First, “How should I now be thinking about data in the age of AI?”

He said AI models are increasingly common, and data is the common denominator. The first generation of Customer Relationship Management (CRM) software was increased more than 30 years ago. Cloud CRM came about 20 years ago. The new thing is “Smart CRM” — CRM with AI included.

Second, “Will AI take my job?”

Shah said that “AI will take your job…”

But then he added “…and give you one that’s better.”

He said it offers the promise of “less grind and more growth.”

He introduced the AIAIO framework:

• Awareness – discover what AI can do

• Investigation – explore use cases

• Adoption – get things done

• Integration – weave AI into workflows

• Optimization – look for leverage

He then shared a dad joke:

“I want to thank my wife for introducing me to the word ‘plethora’ — it means a lot.”

Okay, I thought that was funny.

He seemed pleased that the crowd laughed and thanked the crowd. He added, "When I try these jokes on Zoom, people don’t laugh. Maybe they’re not remotely funny.” 

He ended on a more philosophical note: “It’s not about believing in AI; it’s about believing in yourself.” 

The keynote started the day — and the conference — out on the right note. Change is inevitable. 

READ DAY 2 HERE:

Day 2 at INBOUND: I Took 24 Pages of Notes (and Someday AI Will Take Those Notes For Me)