Industry Reputation Update

A job seeker posted a comment on my Sept. 2007 "Industry Reputation" thread today. It's the third one from a job seeker who found the post by Googling either "Resume Pro Writers" or "Stanford Writing Institute."

He wrote:

Wow. Thanks for posting this. I was just about to contact Resume Pro Writers when a little voice told me to Google the Stanford Writing Institute. You just saved me $125 and two weeks of aggravation. Thanks again, and good luck in your job search.

I guess I should be writing a couple of posts each month about how to choose a resume writer and other positive attributes of working with the professional resume writing community. Plus, all of you who are interested in getting more exposure should be contacting me to get profiled... a topic I'll get into more when I finally get around to writing up my impressions of the great teleseminar with branding expert Rob Frankel. (As I imagined, he had some great insights about branding both yourself as a resume writer and your clients...)

Encourage Referrals by "Sticking Around"

Encourage referrals and repeat business by making your business card a permanent fixture. You can purchase magnetic backs for business cards as well as Rolodex® tabs that adhere to the bottom of your business card. Look for both products at your local office superstore (Office Max, Staples, Office Depot).

Mail clients a magnetic-backed business card with your thank-you note after their final appointment -- or send it with their documents.

VistaPrint offers excellent, inexpensive business card printing -- including custom magnetic business cards (in quantities in as little as 10 pieces!). Use the link provided, or click on the VistaPrint ad on this blog. (VistaPrint is one of our affiliate partners, and we receive a commission on orders received through our link. Your purchases help support this blog and our bimonthly newsletter! Thanks!)

New Affiliate Program: LiveJobCoach.com Webinars

If you're a resume writer who doesn't offer job search coaching, you may be interested in the webinar series offered by Stewart, Cooper & Coon, Inc., through their LiveJobCoach.com website.

Fred Coon, LEA, JCTC, CRW, says that the company is offering a 20% referral fee to any resume writer who sends clients to LiveJobCoach.com who purchases one of the three Webinar Series programs. Call Fred at 602-385-3000 x 200 for details.

Teleseminar with "Best Branding Expert on the Planet"

Branding is a huge topic -- not just for resume writers who are looking for more business, but for our clients, who are trying to differentiate themselves from their competition and land the interview.

Kathy Sweeney, of Resume Writers Resource, has lined up a world-renowned branding expert, Rob Frankel, to present a teleseminar at 3 p.m. EST today, "The 10 Worst Mistakes That Are Killing Your Brand."

• Identify the 10 most common mistakes you're committing right now, which result in killing your brand on a daily basis.
• Discover 10 solutions to correct the situation, which will allow you to fix the problem immediately.
• Answer your questions on specific branding problems with your own company.

Frankel is author of the book, "The Revenge of Brand X: How to Build a Big Time Brand -- On the Web or Anywhere Else," and CEO of Frankel & Anderson. He has been featured on NBC Nightly News, ABC-TV, CNBC, FOX News, and National Public Radio. He has also been featured in numerous print publications, including Newsweek, Business Week, the Wall Street Journal, Washington Post, and New York Times.

The 90-minute teleseminar is just $25. To sign up for this teleseminar and/or check out the Resume Writers Resource course offerings, click here. Even if you're not able to attend the live session, you can still pre-register and receive the audio recording and materials after the session concludes.