Timeless Advice for Handling Price Shoppers

I'm compiling an index of the first 10 years of Resume Writers' Digest and came across this timeless tip in the March/April 2000 issue. Reprinted with permission of Jan Melnik, CPRW, from her book, "How to Operate a Home-Based Resume Service" (now out of print):

"Over the recent years, I've used a variation of the phrase, "I didn't realize price was your only concern," when speaking with prospective clients who focus solely on price.

If the caller seems totally uninterested in any value-added service and is even grumbling about the price of a basic retype, you can add to the above comment, "In that case, you might try the quick-stop copy shop. They'll add no value to your resume, but they'll do it for a very low price, if that's your primary concern."

Nowadays, I get very few requests for resume retypes (most need at least an update or a rewrite), but the advice would be similar... "Well, if price is your only concern, you can find some resume mills online that will update your resume for as little as $29, but I can't guarantee their quality, of course."

10 Years of Resume Writers Digest (1999-2009)

I didn't want this month to pass without acknowledging the 10th anniversary of Resume Writers' Digest. Our first issue was published in July/August 1999.

Here's what I wrote in my inaugural "From the Editor" column in that issue:

I'm sure the first question that crossed your mind when you opened your mail today was, "What's this?"

"This" is Resume Writer's Digest -- a new bimonthly newsletter for resume writers.

Another newsletter?
No, it's not just another newsletter. It's a resource for you, the professional resume writer. Whether you are a part-time resume writer or you've made it your career, this publication is for you.

Why?
We provide news and information about employment-related issues. But we're also about the "people" of the resume writing profession. Most of the articles in other resume writing newsletters are written "editorial style," by experts. We want to be the "Living Section" of resume writers. In future issues, you'll see pictures of people -- ordinary and extraordinary -- serving resume clients in the U.S. and abroad.

In the September/October issue, we'll explore what it's like to be a resume writer in exotic and isolated places ... as well as in large and small towns across the country. You'll meet some of the most well-known resume writers ... and some you've never heard from before.

Add Us To What You're Already Doing
We're not a substitute for continuing education or association memberships (in fact, you'll find information about joining the Professional Association of Resume Writers, the National Resume Writers' Association, or the Association of Business Support Services International) on page 8.

Coming Soon...
Later this summer, we'll be launching our website, providing you with online links, archives of articles and interviews, and more information than we can cover in an eight-page, bimonthly newsletter.

Give Us a Try
If you like what you have to offer, subscribe.

Some things have changed over time, but we remain committed to our mission statement:
"Resume Writers' Digest ... (helps) resume writers keep on top of changes in the human resources field, new developments in technology, and trends in the resume writing field. Each issue provides information about what successful resume writers across the nation and around the world are doing, along with concise, timely information culled from a review of select periodicals."

Here's to the NEXT 10 years of Resume Writers' Digest!

Helping Clients -- It's Not Always the Cover Letter's Fault

In a recent blog post on CareerBuilder's Work Buzz Blog, a job seeker named "Jim" asked "How Do I Land an Interview?"

Blogger Kate Lorenz from CareerBuilder answered his questions, and provided some great information. I added my thoughts in a comment, reprinted for you here:

Great tips, Kate! Also, it might not be Jim's cover letter that is the real issue here -- it might also be the resume -- combined with a lack of focus on what kind of job he really wants (he mentions aerospace but then also an interest in a career change). As you advised, cover letters need to be specifically targeted to the position/company being pursued. It's fine to develop a general "template," but then that must be finely tuned to meet the specific responsibilities and challenges of the position being targeted. If it's a position in Sales Management in Aerospace, then that should be highlighted specifically -- no mention of a career change. To go a bit further than your comment about finding a "hook" in the cover letter, both the resume and cover letter need to quantify specific accomplishments that Jim has produced in his 20 years of experience (and most definitely in his most recent position) ... identifying how he specifically helped his last employer make money, save money, solve a specific problem, keep a customer, get new customers, etc. In addition, remember that cover letters are "employer-centric," not "you-centric." There's an awful lot of "I" statements in Jim's cover letter -- and it's nice that he wants to "simplify" his career, but the employer could probably care less about that. Instead, quantify the value that you have to offer to the EMPLOYER, not what YOU hope to get out of the job. In addition, you've got to get the resume and cover letter to the right person at the company. Go beyond applying online and research the company (look at their website, Google them, check out their recent press releases). Find specific individuals at targeted companies to contact. Use LInkedIn to identify executives at the company ... and then use those contacts to help identify what their specific needs are -- for both positions they're advertising, and the jobs that they're going to need to develop and fill, to meet future growth. (That is especially important since Jim has a background in product support.) When you're not getting interviews, it might not be your age or "overabundance" of experience. It might be that you need a professional to help you with taking an objective look at your resume and cover letter ... and learning how to network your way to your next job. You can find professional resume writers who would be willing to provide a free review of your resume through the various professional associations: Career Directors International (www.careerdirectors.com) National Resume Writers Association (www.nrwa.com) Professional Association of Resume Writers (www.parw.com) Career Management Alliance (www.careermanagementalliance.com) Bridget (Weide) Brooks, CPRW Editor, Resume Writers' Digest

Six Steps to Find Your Voice

In the first part of the four-part series on "Writing Well," I talked about "Finding Your Writing Voice as a Resume Writer." Then I talked about "Strengthening Your Voice." The third installment is on "Technology and Its Impact on Voice." The final piece is "Six Steps to Find Your Voice."

"Writing may be magical, but it's not magic," says nationally-known writing consultant Chip Scanlan.

He outlines a series of steps all writers take:

• The Idea: Who is this client? What is their job objective?
• Collect: This is the "reporting" function of the resume writer's job. Read, observe, question, research -- amass information, without judgment.
• Focus: Make sense of the material. Is anything missing?
• Order: Organize and prioritize the information you have to make, to make sense of it in relation to the client's job objective, skills, and qualifications.
• Drafts: Begin to write. Search out examples (accomplishments, case studies, supporting facts).
• Revisions: Review the writing to ensure everything is relevant to the "the idea."

It may seem like an oxymoron, but "writers need to be more creative and more disciplined at the same time," Scanlan notes. "Writers are looking for permission."

They're often looking for permission to leave out information. That's often the right approach.

"You think you're overcollecting (information), but you're really underthinking," Scanlan says.

"Your job as a writer is to make the reader see," Scanlan says.

Getting better at resume writing is really about three things: practicing, sucking it up, and just asking people to share their lives.