Monday, July 27, 2009

Strengthening Your Voice as a Resume Writer

In the first part of this series on "Writing Well," I talked about "Finding Your Writing Voice as a Resume Writer." Next up is Strengthening Your Voice.

When writing resumes, remember that you're writing, "one writer to one reader." What do you want that reader to feel when he or she is finished reviewing the cover letter and resume?

Your writing must be compelling and distinctive to evoke a feeling in the reader. There are certain verbs that can evoke a voice and tell a story.

Is there any room for feeling in resumes? Of course. In traditional journalism, "the embrace of objectivity was to counter the inflamed political rhetoric of the news media and replace it with the informed reason of the scientist," says nationally-recognized writing consultant Chip Scanlan. "It was not meant to produce a totally sterile, objective piece."

In resume writing, sterility was introduced in response to complaints of discrimination in the hiring process. Many issues related to this were unfairly attached to the resume's role in the screening process.

Next up: Technology and Its Impact on Voice

Sunday, July 26, 2009

Finding Your Writing Voice as a Resume Writer

"Creative work, critical thinking, and courage is the 'Magic Formula for Writing,'" according to nationally-recognized writing consultant Chip Scanlan of the Poynter Institute.

All writers have to have a philosophy to guide their writing -- a "way of looking at your work and way of doing your work," he says.

The perspective that a writer has on a subject is the writer's "voice." Voice is made up of perspective and tone. It's a personal and honest expression that reveals the writer's background and personality.

Where does the resume writer's voice fit in when writing a client's resume?

Without voice, a resume is incomplete.

"Voice illuminates fact," Scanlan says. "It attracts and holds readers. It is tuned to the purpose of its message and the ear of the reader."

A resume without voice is a fact sheet. Voice brings a storytelling quality, incorporating what you bring to the story without getting in the way.

"Voice is the music to your words that is distinctly your own. (It's) the rhythm the world hears when they read it," Scanlan adds.

This is the first in a four-part series. Next post: Strengthening Your Voice.

Friday, July 24, 2009

Summer Issue of Resume Writers' Digest


The Summer 2009 issue of Resume Writers' Digest is now out!

The 12-page issue offers a cover story on coming up with better questions to ask your clients to yield better resumes. (Based on the results of the "10 Questions" survey, it will be added to the "Write Great Resumes Faster" special report as well.)

Inside: Wendy Enelow reacts to the results of the 2008 Resume Writers' Digest Industry Survey and shares her comments and thoughts.

Also in this issue: Producing Error-Free Resumes for Clients (results of an Accountemps survey), and Jane Roqueplot wrote a nice piece on "Enhance Your Writing With Style Analysis."

Also, check out columnist Robert Middleton's Action Plan Marketing column in this issue on "Getting the Most Out of a Professional Conference." There are still two major conferences left this year (NRWA and CDI), so if you're planning on attending either (or both!), this is a must-read.

Thursday, July 23, 2009

Reach Telecall: "Test-Drive Your Dream Job"

I'm always glad when I take an hour to participate in the Reach Branding Club's Interview Series. William Arruda and Susan Guarneri consistently line up some of the best and brightest minds in the world to share their thoughts about career topics. And, best of all, it's free! Be sure to get on their e-mail list.

Today's call was with Brian Kurth, author of "Test-Drive Your Dream Job -- A Step-by-Step Guide to Finding and Creating the Work You Love." He's also the founder of Vocation Vacations, which allows job seekers to pay to "job shadow" folks in the career field of their choice for a few days, and see whether they'd like it.



The interview was fabulous. Kurth outlined an eight-step process for facilitating a successful career transition -- built heavily on the use of mentors and participatory research to find the right next job. It reminded me of a program in high school that I participated in -- "job shadowing" -- where the high school students would be paired with a businessperson in their desired career field that they could follow around for a day or two.

Kurth has extended this idea to make it part of your "vacation" -- you follow someone in another city or state and they allow you to see what that career path is all about.

A couple of key points:
* Discover/rediscover your strengths
* Create a vision board (a collage of your interests -- buy magazines, newspapers, and print stuff out online -- quotes, pictures -- "Who you are and who you want to become.")
* Confront your fears ("Fear never goes away -- it's how you handle it.")
* Create an action plan (and constantly tweak it)
* Find your mentor(s) -- 1-5 folks -- they should be in the field you want to go into.
* Branding is about EMOTIONS and creating emotional connections
* Establish your thresholds (boundaries or your comfort zone areas you won't cross)

All in all, well worth the hour! I'll let you know when I find out when the next Reach Branding Club Interview Series is.