Several years ago, I wrote a news release entitled, "Looking for a Job is a Lot Like Looking for Love." I wrote about it in a previous blog post (2007), but today's post is not specifically about getting publicity for your resume writing business. (If it was, I should have written this post two weeks ago, because tying your business to a special event through publicity requires a bit of lead time!)Tying your resume writing business to a special event (or holiday, in this case), can be done in a couple of ways:
- Write a themed blog post. One of my favorite for Valentine's Day is Jacqui Barrett-Poindexter's story about how she and her husband met (on Match.com).
- Host a sale or special offer. This can be a one-day, one-week or month-long special -- a "We Love Our Customers" promotion, a gift with purchase, or if you sell information products, a bundle offer.
- Send cards to your customers. Several resume writers send out Christmas or holiday cards to their clients -- but how many of them send them for Valentine's Day? This type of keep-in-touch marketing can spur repeat business and referrals.
If you're planning on tying your resume writing business to a holiday, be sure to give it some thought a few weeks ahead of time, and get the word out in advance. (And consider creating a public relations campaign around your efforts too! You'll find some good resources in this previous blog post.)
This is the third in a series of blog posts as part of "The Jessica Swanson 50-Day Blog Post Challenge." Today's challenge is: "Relate your small business to a special event."
Clip art courtesy of 1ClipArt
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