Monday, March 12, 2012

Using Squidoo to Promote Your Resume Writing Business

Squidoo has many things going for it as a marketing tool. It can be used to tap into highly tech-savvy groups of consumers. It can be used to increase your credibility by providing top-notch content. You can leverage Squidoo's search engine clout to catapult yourself to the top of the engines. And best of all, it's free.

Here are a few smart ways of using Squidoo to promote your business.

Embed a YouTube Video
Most user generated content websites don't allow you to embed your own videos. Squidoo is different. With Squidoo, you can embed any video you want.

Video allows you to connect with your audience in a much more visceral way. They can visually connect with your brand, get more of a sense of who you are and retain more of what you say than if they just had text.

Video also presents a whole host of marketing options that don't exist in just text. Conversion rates for resume writers who use video marketing are often much higher than marketing just using text.

Create Lenses for Your Brand and Product
Two places to start on Squidoo are your brand and your products.

Getting these two Squidoo pages up will help you manage proactively how you appear to the world. Since Squidoo lenses have a good shot of ranking just below your main homepage listing, it gives you a unique opportunity to write your own script about how your brand and products are perceived.

Don't hide that you're the author of these pages when you're writing them. Try to give objective information and make sure the content you provide is top notch. Don't use the Squidoo lens as a sales page; instead use it to provide relevant information that people can actually use.

Create a Host of Lenses around One Topic
Creating a host of lenses around one topic allows you to position yourself as an authority on the topic. It also allows you to interlink all your content and it increases your chances of creating content that ranks on that topic in the search engines.

Come up with a publishing schedule around creating these lenses. For example, try to publish one lens every week.

The secret here is to make sure that each and every lens you publish has content good enough to be impressive. Don't sacrifice quality in the name of quantity.

Get the Click
The most important thing to remember about getting Squidoo traffic to your website is that Squidoo is not a good place to try to make sales. Instead, it should be used as a place to introduce yourself to your readers.

Instead, post a link back to your resume website in your Squidoo lens. From there, you can use your website for your hard-hitting sales message.

These are a few smart ways to use Squidoo to promote your resume writing business. When it comes to free tools, Squidoo ranks as one of the best ways on the internet to promote your business.

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