Introducing Online Manifesto for Biz

Running a business in today's technologically advanced world can be both exciting and extremely challenging. As a resume writer, you have all of the pressures of staying competitive within the careers industry while also staying current with the trends going on in society -- especially the trends in online marketing.

Having a properly planned and optimized web presence is no longer a nice to have. If you want to have long-lasting success as a resume business owner, your business needs to be online -- and it needs to be in all of the various formats of online exposure.

But how do you know where to start when there are so many components to online marketing and such little time to dedicate to it?

You start with a system. A system that has a proven track record and produces predictable results. A system that can be learned in steps and implemented in a realistic time frame. That is exactly the kind
of system that is being presented to you here today.

Introducing:




The Online Manifesto for Biz is a 21-step program that shows you the most critical components required to successfully bring your offline resume writing business FULLY into the online world.

With so many websites, social sites, and advertising platforms available for businesses to make their mark online, it is very easy to get lost and make costly mistakes.

The Online Manifesto has been designed to cut through the clutter, focus on what works, and deliver it to you, the REAL business owner, in a way that can be easily understood and implemented.

Here is an overview of what this system covers:

Web Basics:
Step 1 — Web Hosting

Step 2 — Domain

Step 3 — Web Platform

Blogging:
Step 4 — Why Blog?

Step 5 — Blogging Best Practices

Social Media
Step 6 — Setting Up Twitter

Step 7 — Using Twitter Properly

Step 8 — Facebook Profile & Fan Page

Step 9 — Facebook Places

Local SEO
Step 10 — What & Why

Step 11 — Keyword Research (Localized)

Step 12 — SEO Basics

Step 13 — Setting up Google Places

Step 14 — Google Places Best Practices

Mobile Marketing 
Step 15 — The Power of Mobile

Step 16 — Making Your Site Mobile Friendly

Step 17 — Mobile Marketing Options

Lead Capture
Step 18 — Lead Capture in a Nutshell

Step 19 — Lead Capture Best Practices

Media Buys
Google and Facebook Ads

Step 21 — Cross Promotion

If you purchase the Online Manifesto for Biz by Saturday, April 30, you'll pay just $7 (50% off the regular price of $14). You'll also receive the Best of the Conferences Special Report (an $8 value) as part of my Lent Special -- for free.

Resume Writers' Digest Annual Industry Survey

In 2001, we conducted our first survey of resume writers. Here are the links to blog posts related to the annual industry survey (not all survey results have resulted in blog posts):
First Look at 2010 Resume Writers' Digest Annual Industry Survey
2008 Resume Writers' Digest Annual Industry Survey
Analyzing the Professional Resume Writing Industry
2003 Industry Survey Results
Profile of Resume Writers - 2001 to 2002

Guest Post: Avoiding the Hit or Miss In Your Business

Guest blog post from Monica Shah.






Recently, I wrote a blog post on the three numbers that you must track in your business.

I received this comment:

“Hey Monica, any advice for someone who’s already tracking revenue and expenses numbers, but it’s still hit or miss all the time? I used to avoid it, but now I’m avid about tracking it, yet my consistency doesn’t seem to be yielding the results I’d like .” – Angela Minelli

What an amazing question. This used to happen to me all the time. I would make clear goals, keep track of money and know my numbers, but I just wasn’t filling my practice, selling enough products, or filling my groups. Furthermore, bringing in consistent income was also incredibly hard. I found the whole thing royally frustrating. Now that my business has matured, I can clearly see what was causing these results. If you’re out there, creating your goals and dutifully following your numbers, but you still seem to be missing the mark, then I’d like to offer a 5-step clear action plan that will bring you more money and more clients.

1. Avoid “magical money thinking.” 

Figure Out Your Numbers. Let’s say you want to fill your practice with 10 new clients by the start of July. That means you need to get about 3 new clients every month. Please avoid assuming that if you think about that number hard enough or clear your emotional blocks long enough, the clients will just flow in – that is what I call “magical money thinking.” The first step is to make a clear action plan around how you are going to meet 3 new clients this month. It’s all a numbers game. Let’s assume for every 2 sales conversations, you sign one client. Let’s also assume that for every 3 people that you ASK to do a sales conversation with, 1 says YES. That means you need to get yourself out and about so that you can meet or interact with at least 18 people this month who you’ll ask to do a sales conversation with you. And you will do six sales conversations in order to hit your 3 client goal.

2. Create an action plan to connect with new people. 

Ok, now you need to decide how you are going to meet at least 18 people new people this month. Don’t worry, it’s not as hard as it seems. First start with follow-up from your own list and other business events that you haven’t done yet. This is what I call a low-hanging fruit list. Make a list of people that you can contact that you’ve already met or who have expressed working with you in the past. Ask them to do a free meeting or initial session with you. Let’s say you find 3 people to ASK.

Second, plan your networking events. Let’s say you meet on average 4 people at each networking event. That means you’ll need to go to at least 3 networking events this month. That is 12 new people to ASK.

Third, plan a workshop. Let’s say you get an average of 3 free initial sessions after you do a workshop. That means you’ll do 1 workshop this month. That is 3 new people to ASK.

Now you know how you are going to meet your 18 new people to connect with this month.

3. Calender Your Events. 

This is the most important step. Now find 3 real networking events and put them on calender ahead of time. It may be helpful to put six on the calender, just in case you can’t make some of them. Also, locate a place to do a workshop on your topic area and get that on the calender. Commit to these events. No getting tired or shy when the day comes to put yourself out there. The more consistent you get about doing this kind of plan and actually following through on it, the more consistent your income will be.

4. Follow this Plan, no matter how advanced you are in your business. 

For those of you out there that are planning group program launches, product launches and the like. You can use this same plan. Here are the differences. For a launch, you want to start planning 8 weeks out from the launch. That way you can get your copy written and get the pages up on time. Next, use the same steps to determine your numbers. In this case, you want to add some online joint ventures, social media marketing and teleseminars to your connecting efforts. I think it is important, especially for new business owners with small lists, to combine offline marketing like networking and workshops with online marketing like teleseminars and joint ventures. You’ll connect with more people that way. Put everything on the calender and stick with it.

5. Stick to the plan. 

Please realize that consistency is important. The first time you create an action plan like this, it may not work so well the first month, even though you follow it to a T. However, by the third month, seeds that you planted in the first month will start to sprout. This is even true with your first launch of a group program or product. Sometimes it takes two times through before people start to notice you. Just stick with it – consistently making action plans and following through on them. When I do a VIP day with my clients, where I work intensely with them for 6 hours, we create a 12 month action plan so that they know exactly what to do each day, each week and each month. I highly suggest everyone has a plan that they are following that goes out at least 60 days.

As you can see, knowing the numbers is only 50% of getting results. The other 50% is creating a smart action plan and sticking to it. I hope this helps you to see specifically HOW you start to create such a plan. Leave me a comment and let me now how this lands with you.


Monica Shah, MBA, is the Breakthrough Business Specialist. Her M.O.R.E M.O.N.E.Y system effectively teaches women to take their passion-based business to six figures and beyond. Would you like to learn how to run a business that you love while creating the lifestyle you deserve? Check out her website http://www.RevenueBreakthrough.com, for free articles and resources and to sign up for her free report "5 Simple Steps to Double Your Income in 60 Days or Less."

Advantages of Blogging -- Part III

The first two posts in this series outlined the advantages of a blog to drive traffic to your website and helping brand you as an expert.

The third advantage has to do with your website making you money directly.

3. Money making potential: There are going to be lots of people who come across your blog who don't turn into resume or career coaching clients. You can make money from your blog by getting them to purchase your affiliate offers -- but you can also make money from them just by virtue of them visiting your site -- through advertising revenue.

If you are getting a lot of traffic to your blog, you can sign up for a service like Google AdSense which will place relevant ads on your blog posts.  Every time a person clicks one of these ads you will be paid.  There are also tons of affiliate offers out there.  On a site like Clickbank, you can sign up and promote other people's products on your site.  This works especially well if the product is relevant to your content. 

You might even get the opportunity for selling your own ad space. You can sell ads directly on your blog -- you might partner with a local service provider (for example, a mental health therapist who offers career assessments) and sell them ad space on the blog.

Blogs have moved beyond the realm of an online diary and yes it seems like everyone has a blog.  Those aren't reasons for you not to do it, especially if you want to succeed as a professional resume writer and/or career coach.  More traffic, brand yourself as an expert and make some money...who wouldn't want that?