2015 Resume Writers' Digest Annual Industry Survey Now Open

I just sent out an email requesting responses for the 2015 Resume Writers' Digest Annual Industry Survey. This voluntary survey of career industry professionals is not scientifically valid, but it provides a useful snapshot for resume writers to compare themselves to colleagues.

Want to check out some of the results from previous years? I've provided a link to some of the blog posts describing previous survey results:

2012 Results

2011 Results

2010 Results

2008 Results

2007 Results

2004 Results

2003 Results

Who is an "average" resume writer (2012 data):
Profile of an "Average" Resume Writer

You might also be interested in this post from 2009:
Analyzing the Professional Resume Writing Industry

If you are a Free Level or Bronze member of BeAResumeWriter.com, you can access the most recent "Profile of Professional Resume Writers" special report by logging into your account.

2012 Resume Writers' Digest Annual Industry Survey

The Résumé Writers’ Digest Annual Industry Survey is an opportunity for résumé writers to benchmark their progress compared to their peers. The survey was first conducted in 2001.

The 2012 Résumé Writers’ Digest Annual Industry Survey was conducted from February 2013 into March 2013 and the results were first reported in September 2013. One hundred seventy-eight résumé writers contributed to the survey data. They spent an average of 10 minutes answering 20 questions in the survey.

The information in this blog post was excerpted from the "Profile of Professional Resume Writers: Who We Are, What We Charge, How We Work" report published in September 2014, outlining the results of the 2012 survey.

The respondents can be categorized as follows:

Eighty-two percent of survey respondents are self-employed résumé writers. Almost 20 percent of those folks also write as subcontract résumé writers.

The survey respondents are not “newbies.” More than 80 percent of those responding have been writing résumés for more than six years. Almost a fourth of survey respondents have been writing résumés for 11-15 years. Only 10 percent of survey respondents have been in business for fewer than two years.

The pricing data reflects the “veteran” nature of survey respondents. Generally, résumé writers who have been in business the longest charge the most. (Those who don’t charge enough to support themselves in their résumé writing business generally leave the industry.)

Services

The survey revealed that participants write an average of three résumés a week — the same as in 2011. Writer reported spending an average of 24 hours a week on résumé development (including client consultations, research, writing, and finalization).

The busiest month, according to the survey, is January, followed by February and September.

Let’s Talk Pricing

The most common hourly rate cited was $75 in this year’s survey, compared to $50 per hour in 2010 and 2011. The hourly average this year is $90.87, an increase from $83 an hour average in 2011.

The average reported price for a résumé and cover letter in 2012’s survey is $478, down slightly from 2011’s figure of $511. The most frequently cited amount charged for a résumé and cover letter was $300.

Certification and Training

Most résumé writers surveyed are a member of at least one professional association. Memberships included:

• The National Résumé Writer’s Association – 15%

• Professional Association of Résumé Writers and Career Coaches – 14%

• BeAResumeWriter.com – 13%

• Career Directors International – 11%

• Career Thought Leaders – 8%

• Resume Writing Academy – 6%

• JibberJobber.com – 4%

• The Academies – 4%

Note: No survey was compiled in 2013. The 2014 report details the results of the 2012 Resume Writers' Digest Annual Industry Survey. The survey is a voluntary report from participating resume writers and is not considered statistically valid.

Who I Am

I was inspired to write this post by an "introduce yourself" thread on the National Resume Writer's Association (NRWA) LinkedIn group. What I wrote ended up being too long for that forum, so I've printed it here.

My name is Bridget (Weide) Brooks. (The "Weide" part is my maiden name ... pronounced "Why-Dee.") I live in Omaha, Nebraska with my husband and business partner, Jon.

I've been writing resumes since the age of 12, when I wrote one for my dad, who was unemployed at the time. He got a job with the federal government, and I had found my new career! (Well, not really. Yet. And actually, I refer out clients wanting federal resumes nowadays. Hmm. Hadn't thought of that connection before.) Anyway, I revived my interest in resumes when competing at Nebraska's State Leadership Conference for the Future Business Leaders of America. In the "Job Interview" competition, high school seniors would prepare a resume and cover letter for a fictional company ("Merit") and then participate in mock interviews with real business leaders from the Omaha area. I was a pioneer in the tactic of actually targeting my resume and cover letter to Merit's needs. (Most people just wrote generic resumes and cover letters, because they didn't know what Merit did. I gave Merit an industry, market niche, and backstory and made that clear in the cover letter, so the interviewer could "play along" -- making my interview much more effective than my peers.) I ended up being "Runner-up Ms. Future Business Leader of Nebraska" that year (1991).

More important, I came back to my high school for the next seven years and taught resume writing and job interviewing to each successive year's class of seniors competing at the State Leadership Conference. One highlight was when my younger sister won "Ms. Future Business Leader of Nebraska" and placed fourth in the national "Ms. Future Business Leader" event. (I also helped prepare approximately 120 graduating seniors for their future job searches!)

I began dating my now-husband, Jon, when we were seniors in high school. We dated all throughout college, and when it came time to graduate (both of us received a bachelor's degree in journalism with an emphasis in public relations from the University of Nebraska at Omaha in 1996), we decided to start our own business. We decided to focus on the emerging "SOHO" (Small Office, Home Office) market, helping other self-employed folks with their marketing and promotion. I also wrote resumes (a natural tie-in to the business, since it was helping individuals "market and promote" themselves). While we eventually changed the focus of the business from SOHO professionals to somewhat "larger" small businesses, I have continued to write resumes throughout all 16 years of our business. During that time, I also subcontracted as a resume writer for another resume writer and also for CareerPerfect (a national contracting firm).

In 1999, I started a trade newsletter (in print format) for resume writers -- Resume Writers' Digest -- because I had questions about the industry that I wanted answered, but the information I wanted wasn't available from the professional associations serving the market. I wanted concrete data about pricing, revenues, busy times of the year, services being provided, etc. -- so I initiated the Resume Writers' Digest Annual Industry Survey. I interviewed resume writers on topics as varied as operating a resume service from home (at a time when most resume writers -- including me -- had business offices), working as a subcontractor, and numerous marketing and promotion topics. One of our most popular features of the print edition was "conference coverage" -- working with a team of freelance writers, we'd give you a sense of the key takeaways in brief write-ups of the major sessions from professional association conferences.

Although we had several hundred subscribers, I discontinued the print publication in the Spring of 2005. I brought it back as an online-only newsletter in the Fall of 2007, publishing 2-4 issues annually. I've been blogging about topics of interest to resume writers since June 2007 (wow--coming up on five years now!). And, in September 2011, I launched a membership site for resume writers -- BeAResumeWriter.com -- offering access to all the back issues of Resume Writers' Digest, monthly teleseminars, and forms and templates for resume writers to use in their business. Plus, each month subscribers get a Special Report (like "Write Great Resumes Faster" and "Website Traffic Secrets for Resume Writers") and Pass-Along Materials, which is content you can put your name on and 'pass along' to your own resume clients and prospects. (These have been very popular -- previous topics have included Jobseeker's Guide to Salary Negotiation, Getting Started With LinkedIn In Your Job Search, and Jobseeker's Guide to Online Reputation Management). There is also a "Free" level option -- you get access to streaming audio recordings of previous teleseminars, special reports, and the current issue of Resume Writers' Digest.

I'm still writing interview-winning resumes -- although mostly for past clients these days. I'm also going to be speaking at the National Resume Writer's Association conference in Charleston in September on the topic of "How to Create Passive Income and Recurring Revenue for Your Career Services Business."

That's "Who I Am"!

Connect with me online:
Facebook: Resume Writers' Digest and BeAResumeWriter
Twitter: @RWDigest
LinkedIn: Bridget (Weide) Brooks
Website: Resume Writers' Digest, BeAResumeWriter.com, Image Building Communications

Resume Writers' Digest Annual Industry Survey

In 2001, we conducted our first survey of resume writers. Here are the links to blog posts related to the annual industry survey (not all survey results have resulted in blog posts):
First Look at 2010 Resume Writers' Digest Annual Industry Survey
2008 Resume Writers' Digest Annual Industry Survey
Analyzing the Professional Resume Writing Industry
2003 Industry Survey Results
Profile of Resume Writers - 2001 to 2002

Fall 2009 Issue Now Available

The cover story in this issue is an interesting one -- the results of the 2009 Recession Survey conducted by Resume Writers' Digest, the Career Management Alliance, and the National Resume Writer's Association. Also on page 1 is the article, "A Cover Letter is Really Just a Good Sales Letter."

Also in this issue: Ligaya Fernandez, of The Resume Place, Inc. talks about "The Art of Writing a KSA: Writing Effective Accomplishment Record Stories" in a story on page 6. And Dr. Katharine Hansen contributed an article on "How to Coach Clients to Handle a Poor Interviewer," with a sidebar on "Top 10 Executive Interview Pet Peeves from Hiring Decision-Makers."

I also write about "Using Conference Calls to Grow Your Resume Writing Business" in my letter from the editor on page 2. In this month's "Resume Writer's University," learn "The Strategies of Client/Career Branding: Getting It Right Every Time" in an article by Jane Roqueplot.

Joan Stewart, The Publicity Hound, writes about "How to Use Twitter for Business & Publicity" in her column this month. (Be sure to follow me on Twitter @RWDigest).

Subscriptions to Resume Writers' Digest are free -- subscribe here.

Profile of an Average Resume Writer

I always create a profile of the “average” resume writer, based on the statistics from the Resume Writers’ Digest annual Industry Survey.

This year, instead of including the profile in the issue with the survey findings, I’m creating a multi-part profile of the “average” resume writer and posting it as a series on my blog.

She (resume writers as a whole are overwhelmingly female) is in her early-to-mid-50s and is a full-time business owner. She has been writing resumes for 11-12 years and currently works from a home office. She is certified as a resume writer and belongs to the Professional Association of Resume Writers and Career Coaches (PARW/CC). In the past, she also belonged to the Career Management Alliance (the “Alliance”), but her membership lapsed a few months ago and she hasn’t gotten around to renewing.

She spends 22 hours a week writing 4-5 new resumes and fulfilling other services for her clients, including updates, some career coaching – most of it for free – and a few resume distribution projects. She spends another 10 hours a week on administrative tasks (billing, recordkeeping, tax compliance), and marketing.

Her average resume packages is a resume and cover letter, for which she receives $275 to $325. That likely includes 30-60 minutes of “free” advice for the client on using the resume or providing instruction in the job search process — usually doled out in phone calls and emails after the resume draft has been delivered.

Her gross monthly revenue is between $4,000 and $5,000 — netting her around $38,000 after taxes annually.

Next Time: Average Resume Writer Profile: Existing Client Base

2003 Industry Survey Results

Profile of a Resume Writer
The average professional resume writer, according to this year's survey, is a female small business owner (61 percent are self-employed full-time; 23 percent part-time) who has been writing resumes 10 years, on average.

She works from home and meets with clients mostly in person, although she also works with some clients virtually. More likely than not, she is certified as a resume writer.

The typical resume writer charges $81.50 per hour -- but more important, she charges an average of $279 for a resume. Spending approximately 20 hours per week on client consultation, research, and writing, she writes an average of four resumes per week.

Our analysis of the industry finds that there are approximately 3,500 to 4,500 professional resume writers in the U.S. (Although there are approximately 6,000 firms nationwide offering resume writing services, this figure includes companies such as Kinkos and Copymax, both of which offer mostly resume typesetting).

Despite increasing awareness of the four major professional associations (Career Masters Institute, National Resume Writers' Association, Professional Resume Writing & Research Association, and the Professional Association of Resume Writers and Career Coaches), it appears as if fewer than one-half of all resume writers belong to an association (although those who do belong to at least one association are very likely to belong to more than one).

Another interesting trend is the number of home-based resume writers who still meet with clients in person. The statistics remain virtually unchanged from the 2001 figures. At that time, only 13% of resume writers worked with clients by phone, fax, and Internet only -- in 2002, that increased to 15%; in 2003, it's 14%.

It seems the access to technology is being integrated into the client management process -- not replacing face-to-face interaction.

Key Statistics:
Where Do You Work From (more than one response allowed)
Work From Home – 75%
Work From "Business" Office – 30%
House Calls/Client Premises - 3%

Are You Certified as a Resume Writer?
Yes – 58%
No – 42%

Do You Use Questionnaires With Clients? (more than one response allowed)
Yes – 40%
No – 28%
Sometimes – 32%

Compare these results with the 2001 and 2002 industry survey results.