How to Optimize Your Resume Writing Business Profile on Bing

In yesterday's post, I emphasized the need to develop an online presence on Bing, the fastest-growing social search site on the web. One of the best ways to do this is through a free profile on the Bing Business Portal.

In the Bing Business Portal, you can list your business details, profile, create your mobile website, upload photos, and even create business cards, QR codes, and more. It's important that you use every aspect of your Bing business listing in order to get the very best search results. Here are some ideas to help you optimize your resume writing business profile on Bing.

1. Consider your target audience. As with all types of marketing, it is very important to understand intimately who you are targeting with your profile. You need to know their demographics, their desires, fears, and needs. If you don't know those things you can't effectively attract them to your profile.

2. Fill out your complete profile. Use every inch of space to fill out your profile. Even if you work primarily with clients online (which most resume writers do), fill out the geographic-specific information too so that it makes it easier for your market to locate you in their search. In the "More Details" area, list your payment method, professional affiliations, when you started your resume writing business, and fill out your tagline. In the Description area, use all the keywords you can think of to describe what it is that you do for your audience.

3. Complete your mobile site. Even if your normal website is already mobile friendly, it won't hurt to fill out all aspects of your mobile site on your Bing business listing in the Bing Business Portal. The more information you provide and the more keywords you use, the more likely you are to show up in the search results.

4. Upload relevant photos. This is a good place to upload photos of examples of your work (before-and-after resume samples are an excellent example). You are able to fill in a caption for the photo, which can describe the photo in a keyword-rich way. This will ensure that your target market can find you and see examples of your work, or photos of your products if you publish information products (ebooks, for example).

5. Check for errors. Always double-check every aspect of your Bing business listing for errors. It's easy to make a spelling error, or a typo, so check to be sure that you have it written correctly and that everything looks the way it should in the Preview area. You can always update it later, but as with any content, it's best to edit and optimize from the start.

6. Fill out the "What I Sell" tab. Even though it may seem like duplication, the "What I Sell" tab is very important as it's yet another chance for you to enter search terms that your target audience will use when they're looking for a resume writer like you.

7. List all your events. Do you offer teleseminars or webinars on career topics? Speaking to any groups, or at a national conference? Whether the events are online or offline, this is a great place to list every event that you have so that when people search for events like yours they can find them easier. Again, this is another chance to enter search terms (keywords) that your target audience is using to find you.

8. Integrate your social media. Within your listing, under "Details" there is a space for your Facebook address, and your Twitter address (with more to come later). Ensure that you complete this area so that your target audience can connect with you on your other social media sites too.

9. Verify your site. This might seem like an obvious tip, but you may be shocked to learn that a lot of people forget to verify their Bing business listing. Depending on how you choose to verify, you may be sent a code via snail mail 7 to 10 days later. It can sometimes be mistaken as junk mail, so be on the lookout for it, because it has a PIN number you will need to enter in order for your listing to go live.

Once you have created your Bing profile, remember that it's not "Set it and forget it." Check back every few months to make sure that your profile is still up-to-date. And remember, the more complete your Bing profile, the more effective it will be for you.

10 Questions With Dawn Rasmussen

Get to know the other resume writers in our community with our “10 Questions” series!

Today’s profile is Dawn Rasmussen!

Dawn is a certified resume writer and the president of Portland, Oregon-based Pathfinder Writing and Career Services. She is the author of “Forget Job Security: Build Your Marketability,” which she says is “the first-ever book that provides a complete roadmap on how to manage your career.”

One thing that Dawn says makes her “tick,” is “a relentless and tireless desire to help everyone understand the importance of actively managing their career every minute of every day.” When she isn’t busy working with resume clients, speaking to conference groups nationally and internationally, writing articles and blog posts, or teaching, Dawn can be found hiking Oregon’s spectacular outdoors, kayaking, or plotting her next adventure.

1. How long have you been a professional resume writer?
Since 2007.

2. Why did you decide to become a professional resume writer?
I love writing and realized that the instincts were already there. The best part, however, is that this craft also means I get to help people. When they are not confident, I can reassure them and hold up the mirror that I have polished so they can see their value and worth. Over the nearly 13 years I've been doing this, I've heard back from so many clients that this project together had a positive impact on their lives, and to me, that is the best reward and reinforces that I am doing what I was meant to do.

3. How did you get into the career industry? What  did you do before?
It was an accident that was rooted in serendipity. The organization where I worked had a major org shift and I was without a job. My work had involved running a statewide school-to-career program for 49 high schools around Oregon. I was already going into the classrooms as a guest speaker, talking about resumes and job searches. After my job transition, a friend with whom I had lunch with said, "I know what you should do … become a resume writer!" Her daughter had dabbled in it and offered to set up a chat. After the conversation, I dove in feet first by joining the relevant professional organizations, attending the annual conferences, learning how to hone my craft, and ultimately, getting certified.

4. What do you typically wear when you’re working?
I wear dressy casual (clothes). No jammies for me. When I am in “jammy mode,” I don't feel focused, nor polished. I prefer being comfortable but in the professional zone.

5. What is your best habit, and what is your worst?
Best habit is self-discipline … that was one warning I was given when I first started working as a professional resume writer — that I would need to be focused on creating a structure. That’s been an easy thing for me … the worst part was finally giving myself permission to take a day off. With a hustle mindset, I had been mentally berating myself for wanting to take a day off because I felt guilty for “not working” — without realizing that, for all the days that I worked 10-14 hour days, it was ok to have a rest day too.

6. What’s your favorite object in your office? Why?
My Buddha. I am not Buddhist, but this Buddha in a meditative pose reminds me to stay centered, calm, and realize that I cannot change the whole world…just the parts that I can change. This figurine was purchased two years ago when I was with a dear friend of mine when we visited Cambodia and Thailand with her two sons. This was a trip of a lifetime, and it always brings a smile to my face.

7. What is your “go to” technique or secret when you get stuck when you’re writing a resume? How do you get unstuck?
I walk away from my desk. I need to clear my head and give my brain a rest. That way, when I come back, I know what I need to do, but I am refreshed and can open my mind to new approaches.

8. What’s the best career advice you ever got?
Dress for one career level higher than where you are … that helped me especially when I was working in the mailroom, and wanted to move up the ladder. No one understood why I was wearing skirts and dresses, but it helped with my professional image.

9. How do you unplug?
Anything outside in nature which includes hiking, backpacking, birdwatching, gardening, and kayaking.

10. What ONE thing would you change about your business or the career industry, if you could?
I wish the careers industry would have a more unified voice. Right now, there are so many different organizations and people with certifications — the general public can’t make heads nor tails of it all. Additionally, there should be a coordinated response when negative media stories come out about scammy fake resume writers who burn consumers…we need to educate the public that professional resume writers exist, and how to find them.

You can find Dawn on Facebook at Pathfinder Writing and Careers, on Twitter (@DawnRasmussen), and on LinkedIn at LinkedIn.com/dawnrasmussen.

In a Resume Writing Rut? Here's Eight Ways to Boost Your Creativity!

Feeling creativity drained? Stuck in a resume writing rut? Today's blog post will give you eight ways to boost your creativity. You ARE creative -- you just have to let your creativity out!

Here's how:

• Be More Mindful

There are a lot of things we do every day without even thinking. We get up, shower, brush our teeth and go about our lives mostly on autopilot. Try getting up in the morning with a new mindfulness about even the most mundane activities. Think about how your sheets feel on your body right before you get up; think about how the shower water feels; think about how the toothpaste smells and tastes, and so forth. Take new pleasure in everyday experiences and really be "in the moment" as you experience them.

• Look at the World Differently

If you drive to the store the same way each time, take a different route. If you have a viewpoint in life that is different from a friend's, take the time to give their world view some consideration. You don't have to tell them; it's simply a practice to looking at the world through a different lens, which might bring rise to new ideas and thoughts that you never allowed yourself to experience before.

• Go for a Walk

If you're working on a resume and feeling stuck, get up and get out. Go for a brisk walk. While you are walking, try not to think of anything but your walk for the first couple of minutes. After that, it's okay to think of the resume and brainstorm ideas as you walk. You might consider bringing a recording device with you so that you won't forget anything that comes to mind. Often, taking the pressure off is the best way to become more creative.

• Change Your Environment

One of the best things about working for yourself is the ability to change your environment. You can take your laptop to the park or the local coffee shop to do some work. Need a bigger change? Try cleaning up your office, painting it a new color, and moving around the furniture. Change helps your mind work better.

• Learn Something New

Take a class; read a book; go to a conference. However you choose to do it, learn something new. It's important that you are always learning and growing. What you learn doesn't actually even have to be related to resume writing. It can be something just for you -- such as learning how to garden, or golf. It can also be something that helps you more directly in your business such as learning how to incorporate passive income into your resume writing business. The important factor is that you make it formal enough that you do it regularly and once you've learned, move on to learning something else new.

• Get Moving

Yes, walking is moving, but you need more regular exercise in your life than a walk when you are frustrated or blocked. People who work at a desk and sit for more than four hours a day are at a higher risk of sudden death than those who have other types of jobs. The scary part is, many of us sit for more than 11 hours a day, which increases your risk of death early by 40 percent. Join a regular exercise plan or create your own regiment, and then get up every 90 to 100 minutes and move around for 10 minutes -- or buy a standing desk.

• Eat Better

The brain needs glucose to think. That's why you crave all that sugar when you are doing a lot of work and really want to stuff your face with chocolate or ice cream or both. Give yourself permission to eat more fruit while you're working, and you'll find that your brain works better. Studies show that people who eat sweets during or before a test perform better. Make the sweet something healthy like a banana or a sweet juicy peach. A green smoothie is even better.

• Take Action

Sometimes being more creative is simply a matter of going from thinking to doing. The truth is there is no such thing as a creative block. You've likely heard of "writer's block" but have you ever heard of "Cashier's Block" or "Doctor's Block" or seriously any other career that gives you an excuse not to get to work other than so-called creative professions? These blocks really don't exist. Your creativity is there for you on command as soon as you accept that it is.


Try these eight ways to boost your creativity! Do you have a tip for how to feel more creative? Share it in the comments below!

Guest Author: Response Strategy for Frequently Asked Interview Questions

By Michael R. Neece, CEO of Interview Mastery

Each interview question presents your client with an opportunity to present why they are the best person for the job. Your client's response should highlight their positive qualities and avoid presenting reasons to disqualify them as a candidate. For each quality your client presents, have them describe a situation where they demonstrated that quality. Coach them to describe specific examples of their experience where they demonstrated the quality they are discussing. Basically, you want them to be able to prove what they claimed.

For example, if your client states that they " Work well under pressure," describe an example where they did work effectively under pressure and delivered the results required.

Let your clients know that they shouldn't play the interviewer's game with alternative or trick questions. Interviewers often ask trick questions like, "Do you prefer to work alone or on a team?" Tell your clients: "In your response, be like a politician. Politicians answer questions by presenting information they want to present and do not allow reports to trick them." The next time you watch a press conference, notice the kind of questions reporters ask and see how the politician responds. Politicians often answer questions indirectly by presenting information they want to convey. Your clients can use a similar response strategy.

For example, if the interviewer asks if your client if they prefer to work alone or on a team, they are trying to get you to say you're one way or the other. Don't play this game. The reality is that most jobs require us to work independently and in teams. Your client's response to this question needs to show that they have been successful in both situations.

Before responding to any interviewer question, coach your client: "Take your time, breathe, and think about your answer. Thoughtful answers delivered clearly are much better than answers given rapidly. The quality of your answer is not measured by the speed of your response."

Other tips for clients. Tell them:

Be honest and succinct with your responses.

Tell the truth in a positive manner and don't discuss things or events in a negative fashion.

Long answers are less effective than concise responses and tend to make interviewers suspicious. (If you are talking more than 90 seconds without interaction with the interviewer you may be giving them more detail than they want. If you feel you've been talking too long, just stop and ask the interviewer a question like "Am I giving you the level of detail you're looking for?" This question prompts a response and promotes a conversation. Besides, if you're putting the interviewer to sleep with your long answer, asking a question will wake them up.

After your client's response, have him or her ask the interviewer a tag-on question to make sure they are understood accurately and to promote two-way communications.

Your clients deserve the best, so help them practice their responses to frequently asked interview questions (FAiQ) and prepare them to be their best when it matters most.

-- Interview Mastery is the job interview program for candidates covering more than 50 interview topics and situations. The program is based on 20 years of research and authored by Michael Neece, the “Interview Master” from Monster.com who has written extensively on interviewing for both companies and job seekers. Interview Mastery is the most widely used program of its kind and used by job seekers in 66 countries.

Use Facebook to Get Clients

I’m friends with a lot of resume writers on Facebook. Some of them are really good about letting the world know what they do. Others aren’t.

If you’re looking to get more clients, Facebook can be an excellent source of referrals. People do business with people that they know, like, and trust. People who know you from Facebook can be an escellent source of referrals — or even become clients directly.

When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parents from your kids’ school?

I know you know this, but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and tell people you’re a resume writer.

True, you don’t want every single post to be self-promotional, because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.

Facebook allows at least three different ways to reach your audience — and if you’re on Facebook for business, you should utilize all three, because not everyone will see every single post you publish. Using three different avenues raises your odds that the people in your target market will see something of interest.

Step One: Optimize Your Personal Profile
Prospective clients will check out your profile if it’s public or semi-public. So, in order to grab their attention, post consistently and be sure you fill out ALL the space on your personal profile page as completely as possible.

• Add a bio — describe to your followers what makes you tick, and how you’re unique 
• Add featured photos — a nice, visual way to grab attention with photos from conferences, workshops, speaking engagements, etc. 
• Add your workplace information – link to your website, Facebook Group, and Facebook Business Page 
• Link other social media profiles — under the About >> Contact & Basic Info section 

Even though your personal profile is meant for personal stuff, you can certainly announce the launch of your book, post photos of your recent conference you attended. While these are business-related, you’re not purposefully promoting your business via your personal profile.

Step Two: Create a Business Page on Facebook
The standard rule of Facebook is you use a business page to promote your business while your personal profile is meant for personal communication. So, to stay in good standing with Facebook, create that business page and optimize it in the same manner as you did your personal profile.

Business pages have come under fire recently because users complain that they never see page posts in their news feeds, even though they have liked the page. While this is aggravating, don’t give up yet. If for nothing else, you can add your website link and other contact information here and, since it’s a business page, you can talk about your business and promote your products every single day, even multiple times a day, without penalty. You can also run contests from your business page as well as add an opt-in offer to one of the tabs. Consider this a quick overview of your business where your followers can decide if they want to move forward with a consultation. Put a “Send Message” button on your business page to make appointment booking even easier.

Step Three: Consider Using Facebook Groups to Woo Prospects
Facebook groups can be another great resource to chat directly with prospective clients. Public groups are a good way to handle customer service questions. Closed or Secret groups are best used for specialty discussion topics, or memberships. Keep in mind that successful groups need daily interaction from their host so they don’t forget about you but that’s easy to add to your overall Facebook marketing plan.

I don’t know of very man resume writers using public groups, but there are a few using Closed or Secret groups as a benefit of working with them.


Remember this important note: finding clients is all about building relationships, and that doesn’t happen overnight. Talk about your business, showcase your expertise, reach out to your followers, and when the time is right, they will remember your name because you talked about what you do.

Blog Action Day: The Power of We for Resume Writers

Today, Oct. 15, 2012, is Blog Action Day. This annual event (this is year five!) allows bloggers around the world to blog about a common theme. This year's theme is: The Power of We.

Of course, this topic is very relevant to professional resume writers. As a collective industry of careers industry professionals, we have immense power to shape the discussion about the job search and provide hope and inspiration to thousands of jobseekers each year.

This theme is especially relevant this week, as the last month has featured two great examples of resume writers working together -- the National Resume Writer's Association Conference in Charleston last month and the Career Directors International Conference in San Diego last week. At careers industry conferences, resume writers share strategy, tips, and best practices with their colleagues. Information is shared in sessions but also in informal networking and social get-togethers outside of presentations.

When we share information and ideas with each other, we have the power not only to improve our own skills, but the results and experiences of our clients.

When we share information and ideas with the media, we increase visibility about the resume writing profession.

And when we share information and ideas with our clients, we help them become more effective in their job search and careers.

We have a lot of power as professional resume writers — but we get the most out of this power when we share with others. On this Blog Action Day, take a moment to think about how you can use your power and share something with a colleague, a client, or the media today.

Job Search Portfolios

I'm reading a book on business-to-business sales called "Why Leave $100,000 On the Table?" by Mark Bonkiewicz. The author lives in Omaha (where I live), and I came across the book a few weeks back on my bookshelf and decided to read it.

He outlines an interesting strategy for sales professionals to transform themselves from "Peddler to Consultant" and outlines a sales funnel not unlike CJ Hayden's Get Clients Now model. As part of the Demonstration Phase, Bonkiewicz talks about the "Demonstration Book":
"This valuable sales tool allows a consultant to deliver a complete company story to any prospect at any time. Photographs will paint the picture clearly. Testimonial letters will prove that customers from a multiplicity of industries were satisfied with my abilities and the performance of my teammates. Performance evaluations on specific projects will display customer answers on all types of criteria."

It brought me back to a presentation by Phyllis Shabad in October 1999 at the NRWA Conference on the subject of career portfolios. This was one of the earliest -- and I still think, the best -- workshops on this topic I've heard.

Phyllis asserted that you can "control 50% of questions in an interview with a portfolio," adding that it "opens the chemistry of the interviews." She called it the client's "secret marketing tool."

She recommended including no more than 25-30 pages of documentation, beginning with the resume and comprised of five sections, linked thematically. It can include things like "Accomplishments," "Projects" "Relationships" "Credentials" and "Media."

She has clients collect items they feel good about, and put them in a storage box. Then, she and the client brainstorm to come up with categories to organize the materials.

It's amazing to me that this was an idea I first learned more about more than eight years ago -- and I still don't think clients (or resume writers) use these to their full advantage. And it's too bad, because I'm guessing we're leaving more than $100,000 on the table.

Ideas + Action = Prosperity

One of the best things about publishing Resume Writers' Digest, I think, is the opportunity to bring the "best practices" of our industry's best and brightest to light, so that we can all share in the rewards.

But sometimes you may be thinking to yourself as you read the newsletter, "That would never work for me."

Author Mark H. McCormack gives a tip for how to put some of those seemingly unworkable ideas into practice in his book, "Never Wrestle With a Pig":

"An "idea" has to be more than a suggestion that someone else can pick up and run with. At the minimum in business, an idea must be a clever recombination of two seemingly disparate concepts into a larger concept that no one else has considered before."

If you can't make that idea into something "no one else has considered before" -- you can certainly think of a way to implement it to your advantage and have it work for YOU in a way YOU had never considered before.

Take a look at this six-page special section on the 2001 PARW Conference in St. Petersburg, Florida. Then find ONE idea you can adapt and put into practice for yourself -- and DO IT!

Conferences are great inspiration. It's not too late to register for the Career Directors International Conference next month (Oct. 18-20) in San Antonio, Texas.

CDI Career Empowerment Summit Set for Oct. 16-17 in Orlando, FL

Dates: Friday, October 16 and Saturday, October 17, 2009.  (Pre-conference on Thursday, 10/15).   Location: Caribe Royale All-Suite Resort Hotel, Orlando, FL (just 2 miles from the gates of Disney).  $119/night for 2-room suites with microwave and refrigerator; in-room Internet $4.95 for 24 hours. Program Highlights   Intensive-Hands-on Workshops:   Career Client Conundrums: Taming the Biggest Challenges Your Clients Can Give You Laura DeCarlo and CDI Team Leaders TBA Change Your World in Two Hours: 5 Key Steps Pat Schuler, Kick Butt Sales Training™ Power Seminars (subject to minor changes):   Getting the Most Out of Web 2.0 Part I: Business Building   Getting the Most Out of Web 2.0 Part II: Career Tools Barbara Safani, Career Solvers / FTT Research Jason Alba, JibberJobber.com   Powerful Social Networking Profiles for Profit & Client Success  Louise Kursmark, Best Impression Career Svc. Inc. Katrina Kibben, VisualCV Where the Jobs Are: Exploring the Federal Landscape Barbara Adams, CareerPro Global Inc.   Putting the Squeeze On: Helping Clients Wring Every Dollar Out of their Compensation - from CDI's Fall '09 Expert Trends report Laura Drew, Carolina Career Coach and CDI Director of Education / Research Committee member  Engage Clients & Prospects: Move Your Website to Social Web 2.0 with Free Tools Laura DeCarlo, CDI  Dynamic Networking Events:   Registration Badge Bar    Friday Networking Lunch   Friday Pool-Side Evening Tropical Reception with live steel drum entertainment   Saturday Lunch Banquet & Awards Ceremony   Saturday Vendor Fair & Networking Event    Saturday Post-Conference Careers in the Café Additional Value-Adds   Early bird rate of only $440 for members and non-members!   Two, four, and five month payment plans available: $220x2; $110x4; and $88x5.   Vendor rate, only $599; payment plans available.   Registrants are entered in a drawing for free registration in CDI's Entrepreneurial Wisdom program (self-paced version). Program registration is an $1199 value.   Registration includes two full days of programs and events! Registrants receive all materials, workshops and seminars, two hot breakfasts, four breaks, two lunches (one banquet), and all networking events. Beautiful suites for less than the price of most rooms! Only $119 for 2-room suites with refrigerators and microwaves. Low, low rate on in-suite Internet! Terrific central Orlando location and transportation! Free Shuttles to four Disney Theme Parks.