Tuesday, July 8, 2014

How Much Do Resume Writers Charge?

I received this question via email yesterday from a career professional:

"Bridget, do you have any information -- or from your own experience -- about the average price charged by resume writers? I think in one of your programs you mentioned something like $500? I think this is probably high. I have been looking at some websites, and they charge $179-$199 for a professional resume. $500 probably is for a resume writer who is well known in the industry. Can you forward me pricing information? Thanks."

Here's my response:

I do have current statistics on pricing for resume writing services in the U.S. 
The figures for an average resume and cover letter have been pretty steady for the last 3 years -- around $500. The average number of resumes written by professional resume writers is 2-4 per week, according to the 2011 survey data.
  • 29% of resume writers charge $100-$299 for a resume and cover letter
  • 35% charge $300-$499
  • 12% charge $500-$699

"Resume mills" -- with multiple writers -- tend to charge less than a single writer web site. 
Certified writers generally charge more than non-certified writers. Resume writers who charge more than $1,000 per project tend not to put their prices on their website -- they quote client projects individually.

I pulled up five random websites from thenrwa.com for illustration:
-- http://www.WriteStepResumes.com/Services.html (Alabama) - $199 to $399
-- http://www.awriteresume.com/services.htm (Arizona) - $299 to $1199
-- http://www.eischensresume.com/services (California) - $200 to $750
-- http://www.Career3D.com/services.html (Colorado) - $297 (resume re-write)
-- http://www.srbcg.com/reacutesumeacute.html (Connecticut) - $299+

All are substantially above the $179-$199 rate ... but again, none of these are "resume mills."

Here is a profile of the "average" resume writer -- 
excerpted from the "Profile of a Professional Resume Writer" special report, which you can get free here by putting in your name and email address. (Offer is for professional resume writers and career coaches -- not for jobseekers, please!)
Get the Profile of Professional Resume Writers Report Here


Profile of the "Average" Resume Writer
Based on the survey information collected, here is the profile of the "average" resume writer:

She is a female in her mid-50s, a self-employed resume writer who has been writing for 11-15 years. She is certified as a resume writer who belongs to one professional association (either the Professional Association of Resume Writers and Career Coaches (PARW/CC) or Career Directors International (CDI).

Our average resume writer works from a home office primarily, but occasionally meets with clients in person -- usually in a public place, like a coffee shop (not a separate business office). She spends 24 hours a week writing, and another 15-20 hours a week on administrative and marketing activities. She writes 2-4 resumes each week, and her average package - for which she charges $350 - includes a resume, cover letter, and references document. She collects the full payment upfront for her work and uses a combination of a questionnaire and phone interview/phone consultation to gather information from the client.

As for income, she brings in gross revenues of $3,600-$5,600 each month, and she nets around $55,200 per year after taxes.

Although she has her own profile on LinkedIn, she's not actively soliciting clients on LinkedIn, nor does she do very many LinkedIn profile development/overhaul projects -- primarily because she's unsure of how to market this service and what to charge. She gets most of her clients from her website or referrals. She has a personal Facebook account, but not a Facebook Business Page (if she does have a Facebook page for her business, it has fewer than 100 "Likes" or "fans.") She doesn't have a Twitter account, or if she does, she's not using it very often.

When it comes to keeping up with trends and information in the industry, she relies on her professional association, resume books, and teleseminars (mostly free, but 1-2 paid ones a year) for information. She doesn't attend professional conferences (either in-person, or virtual ones).

Her biggest frustrations revolve around getting new clients (especially educating them about the value of a professionally written resume), and the hassles of being self-employed (recordkeeping and taxes, managing the processes and paperwork associated with client management, and having to wear "all the hats, all the time"). She's not in this just for the paycheck -- she'll often spend an average of an hour of her time with her clients to help them with other aspects of their job search (answering their questions about job searching or preparing for the interview), and won't charge them extra for this assistance. She loves the work that she does, especially when clients let her know her work has helped them land their dream job.
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Notice that the "average" resume writer charges $350 for a resume and cover letter, but the survey data found that $500 is the "average" across all survey respondents. In profiling the "typical" resume writer, I used the most commonly provided answers, not the "average" calculated. Note too that the survey is based on self-reported responses. 

Want to learn more about who resume writers are, and what we charge? If you're a resume writer, career coach --  or are interested in becoming one -- enter your name and email address in this form and you'll immediately receive access to the "Profile of Professional Resume Writers" special report, and emails with resources that will help you become more effective in your work and in your work with clients.


GET THE FREE REPORT: "Profile of Professional Resume Writers: Who We Are, What We Charge, How We Work"
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Monday, July 7, 2014

10 Headline Hacks for Client Resumes and LinkedIn Profiles

The most important part of the client resume and LinkedIn profile is usually the first thing readers see: the headline.

The headline immediately alerts readers if the rest of the content is what they’re looking for. The first line the reader sees should tell them instantly if what your jobseeking client has to offer is exactly what they are looking for in a candidate for the opening they have. You can accomplish this by using a strong headline and then following it with informational sub-headlines (in the LinkedIn Summary) or a qualifications summary or bullet points (on the resume).

The headline has to convince the reader to continue reading. You only have a few seconds to capture the reader’s interest and attention. And, on LinkedIn, you have limited space — your client’s headline can be a maximum of 120 characters. On the resume, you can use more space, but the best resume headlines are generally 5-10 words.

Stuck for how to get started writing the headline? Try these headline hacks (formulas) excerpted from this special report, "Writing Better Headlines For LinkedIn and Client Resumes":
  • [Job title] for [industry] at [company name] 
  • [Job title] specializing in [skills/keywords] 
  • [Job title] focusing on [job functions] 
  • [Job title] that gets [these results] 
  • [Adjective] [job title] With a Track Record of Success in [results] 
  • [Job title/keyword] who does [what] for [target audience] [+ PROOF] 
  • [Job title] + [differentiator] 
  • [Job title] + [target audience] + [industry/field] + [achievement/results] 
  • {This client} helps [target audience] [do or make what?] 
  • {Client’s biggest achievement} 

Want more strategies for creating reader- and SEO-friendly headlines? Check out the special report.

Writing Better Headlines For LinkedIn and Client Resumes

When you only have seconds to capture a reader's attention, the headline is especially important. This short report gives you the tools you need to write attention-getting, powerful headlines for client resumes and LinkedIn profiles.

The report covers:
• The one question every headline must answer
• Questions to ask before you start writing the headline
• Three specific strategies to write the headline
• More than a dozen headline formulas (a cheat sheet!)
• Tips for formatting your headlines
• The role of keywords and SEO strategies in headline writing
• A 10-point "Checklist for Assessing The Headline" 

Buy "Writing Better Headlines For LinkedIn and Client Resumes."








Monday, June 23, 2014

Why Do Employers Hire?

When writing resumes, it's important to keep in mind why employers hire.

In her book, "Resume Magic" (now in its 4th edition!) Susan Britton Whitcomb outlines the 12 "Employer Buying Motivators" -- really, the reason why employers need employees.

There are 12 specific needs that a company has. These include the company's desire to:

  • -       Make money
  • -       Save money
  • -       Save time
  • -       Make work easier
  • -       Solve a specific problem
  • -       Be more competitive
  • -       Build relationships / an image
  • -       Expand business
  • -       Attract new customers
  • -       Retain existing customers


Keep these 12 motivators in mind when writing the resume and target the client's accomplishments towards how they can help the employer meet these 12 objectives.


Monday, June 16, 2014

Are You Risking Your LinkedIn Account to 'Help' Clients?

I pulled up Facebook today and saw a post from a colleague that said, "Logged into LinkedIn this morning under a client's account and..." and I stopped reading.

As a resume writer, you may be "helping" your clients by logging into your client's LinkedIn account and populating their profile for them. After all, "they're paying me to help them," or "they're busy" or "they won't do it right." All valid reasons. Unfortunately, LinkedIn is very clear on this point. Here's the LinkedIn Terms of Service:

You agree to ... 3) not use other's accounts



When you signed up for your LinkedIn account, you entered into a legal agreement. You're bound by this agreement if you use LinkedIn:



The prohibition against signing into someone else's account is actually listed twice in the LinkedIn Terms of Service.

Under section 10.2: Don't undertake the following: 7) Use or attempt to use another's account...




But people violate LinkedIn's Terms of Service all the time, don't they? Also under section 10.2, it says you can't "Publish inaccurate information in the designated fields on the profile form (e.g., do not include a link or an email address in the name field)."



Because everyone else -- including some of the biggest names in the resume writing industry -- are doing it, it's okay if you do it too, right?

Growing up, my Mom always said, "Well, if everyone else jumped off a cliff, would you?"

My personal stance on this is no, we should not be logging into client's LinkedIn accounts and updating their profiles. Ever.

Do you want to risk your personal LinkedIn account? And your client's? Your client is relying on you to provide them with advice. If you tell them it's okay for you to log in to their account and their account gets shut down, are you putting yourself at risk? Yes. In theory, your client could sue you.

I understand that people will say that they "don't have time" to do this themselves -- but just having a static LinkedIn profile isn't going to really benefit them. If they don't know how to manage their own LI profile, they probably shouldn't be on LI at all. It's better to NOT be on LI than to put something up there they don't use.

I liken it to the role of the resume in the job search. We help clients come up with the content (resume, cover letter, bio, LI profile content, etc.) but once we've created it, it's up to the client to actually USE it.
We don't go on the job interviews for them. We give them the tools but they must use them.

One way to emphasize this to "busy" clients is, "This is the difference between teaching a man to fish, and giving him a fish. I know you just want the fish, but I'm not doing you a favor if you don't learn how to use these tools as part of a bigger career management strategy. The benefit to being on LinkedIn isn't just having a great Headline and Summary -- it's engaging in Groups, giving and getting Recommendations, making Connections, and building a pond that is well stocked with fish for the future. I'm asking you to take an hour now to learn how to use LinkedIn, and 10-15 minutes a week going forward to manage your account so that you won't go 'hungry' in your job search again in the future."

You can give them resources that will TEACH them how to use LinkedIn. You can purchase my LinkedIn Pass-Along Materials -- a 40+-page step-by-step guide to help them set up and manage their LinkedIn account. For $20, you can put your name on it and use it with all your clients (contact me for details -- currently updating it for the "new look" LinkedIn for 2017).

If your client knows how to use LinkedIn, but you want to give him/her a document they can use to populate the LinkedIn profile -- I also give you a step-by-step guide for that (LinkedIn Profile Delivery Document)

If the client is truly *that busy,* they probably have an assistant or someone they can give your LinkedIn Profile Delivery Document to (or maybe their wife or kid) who can implement it for them.
But I personally would not risk my LinkedIn presence for any of my clients. And I don't think you should either.