Wednesday, May 28, 2008

Writing Resume Updates

Another resume writer and I got to talking about resume updates yesterday. She mentioned that there was a thread on the NRWA E-List about some resume writers not wanting to do updates for clients, preferring instead to focus on developing resumes from scratch. Since I'm very behind on my e-mails, I don't know if the thread she's referring to is a recent one or not, but I've seen this discussion online before.

There are certain resume writers out there that just don't do updates for the resumes they write. I can certainly understand. Updates can be a pain in the butt. They don't pay as well as new projects, and a lot of times -- especially for older projects -- you can spend more time revising what you did the first time around than simply adding in a new position or two (perhaps that's the perfectionist in me).

But providing resume updates as a service can pay off -- even if it's not from the money you make on the update itself. I find that I get the most referrals from clients who come back from updates. I've had two examples of that just this week.

Most service providers consider the "lifetime value" of a customer when deciding how much to spend on marketing their services. If you only work with a client one time over his/her lifetime, you're missing out. I have a few clients that I've worked with for over 10 years ... some of whom have referred more than a dozen other clients. I'm going to be doing an update/retarget for one of them later this week in fact.

I've had several posts in the past about "retention marketing" -- that is, keep-in-touch marketing designed to spur repeat business from existing clients. If things are slow for you right now with new clients, now would be a great time to reach out to your client base and see if there's interest in updating their resume. I'm putting an e-mail script into the May/June 2008 issue of the Resume Writers' Digest newsletter that will help you do just that.

2 comments:

  1. People have got lots of important deals but despite of that they still have to write the literary essays. But at present they shouldn’t worry about that, because they could use your superior outcome about this topic as an example for for writing. Other way, it will be realizable to come to a buy essay service to buy the analysis research paper. Moreover, that is very simple.

    ReplyDelete

ShareThis

Facebook Like