The Hedgehog Principle

In looking through an old notebook, I came across this notation:

"Hedgehogs Need One Big Thing"

• What can we be the best in the world at? (What can we NOT be the best at?)
• What is the economic denominator that best drives our economic engine (profit or cash flow per 'x')
• What are our core people deeply passionate about?
  

I have no idea where it came from, but those are some good questions.