Why do people seek out your resume writing business? They want a job ... even if they are just buying a resume. They really want more help -- and it may be more help than they are willing to pay for ... at least up front. The advantage of a membership site is that you can provide "group" services (with corresponding "group" pricing).
A membership site can increase not only your profits but also your expert status and visibility in your niche market. Be aware, however -- while there are many advantages to a membership site, the first requirement is that you are ready to handle the increased workload. You can decide what you are going to offer in your membership site -- some of them, like a fixed-term membership site, can be "set it and forget it." Others, like a membership site that includes a weekly Q&A call, won't require much preparation, but will test your expertise as you might get some unexpected questions. You can also create a membership program where customers pay a monthly fee to get priority access for resume updates and resume retargets. You can provide them with a monthly e-newsletter with career tips as their "tangible" membership benefit.
Research all that you need to do to get and keep it up and running. Make sure you don't overextend yourself -- pick a program you can manage without too much extra time and effort. If you can fulfill all the promises of your program, then you are golden.
So, back to the reasons why you need a membership site. Here are a few.
- Dedicated customers. Once you convince someone to buy a membership, they will automatically renew each month as long as you provide the promised tools/services. The idea of a membership site is to satisfy a need, but at a higher level. Even if the members one day opt out of the membership, they will more than likely still use your services in some other capacity. (And the monthly payment is a reminder of you each month.)
- Monthly income. Like I said, you are creating a new income stream. As long as your customers are satisfied, you can count on that money coming in each month.
- Increase your brand. Through offering exclusive services to your members, you are strengthening your brand. This means having the resources to provide consistent quality to your members each and every month. When that happens, these members will promote your membership site with their network which can net you more membership site members -- but also more prospective resume clients as well.
- You can expand this portion of your business. Your membership site may start out with one level until you get the hang of managing it and/or you pick up more customers. Adding a multiple tier of services increases monthly profits and opportunities to attract more customers. It also helps solidify your position in your niche market. (If you have a membership program with weekly Q&A calls, you may add a second tier that includes you answering up to 3 email questions from the member each week.)
Membership sites can be a pitfall if you are not careful. Being prepared can avoid this problem. Have your resources in place to continually provide tools and benefits for clients each and every month. Also, donít forget to create a communication system where a client can reach you when they need you and get a timely response.
Membership sites can be a big boon to your resume writing business if you are prepared to take the challenge.