Friday, July 6, 2007

Reactivate Your Clients

Need to drum up some business? Send out a postcard to your mailing list of existing clients … it's always generated me a half-dozen phone calls -- or more, depending on how long it's been since my last newsletter or postcard.

I've created a postcard template you can print and insert your contact information into, or open the PDF and modify it directly (don't ask me how to do this -- if you know, you know; if you don't, just print out the hard copy and paste in your information). Here's the template:

Insert your contact information in the box provided (along with a special "reactivation offer" if you'd like) -- don't forget to include your return address on the right hand side of the postcard (see my sample for guidelines).

You can see how I've modified it (including making it a two-color postcard) at:

You can also just use the FRONT side of the postcard, if you'd like, and create your own customized back side.

Photocopy it onto brightly-colored cardstock paper and cut to yield an 5-1/2 by 8-1/2 postcard (2 per page). These postcards require $.34 stamps ($.37 after June 30, 2002).

Or take it to your local quick printer and have it printed in color!

You can also use VistaPrint (50% Off All Postcards) to create custom printed postcards very inexpensively!


No comments:

Post a Comment