Recently, as part of my research for an upcoming Resume Writers' Digest special report "Your First Year in Business," I had the opportunity to talk with resume writer and career coach Syndee Feuer, of Career Tactics, LLC in Jupiter, FL, serving the south Florida market primarily. Syndee spent 28 years in corporate America, working most recently as a Senior Global Training Director for Convergys, overseeing call centers around the world. When her position was eliminated, she decided to go into business for herself, and opened her business in October 2006, although she says she wasn't officially "launched" until June 2007;.
Like most new resume writers, Syndee is finding attracting clients to be the most difficult part of the start-up. We talked about several marketing tools she is using, or has available to her. In particular, I was interested in Syndee's website, since this is an important marketing tool for new resume writers.
RWD: How did you decide what you wanted your website to look like?
Syndee: I had been to many websites that suffered from "information overload." The website has to catch your eye. I read a lot of different websites, and decided on a minimalist approach. I found a local web designer and gave her some content. She's not just a website designer; she also has an eye for marketing.
RWD: What were some of her suggestions?
Syndee: She suggested I use my picture on the website, since resume writing is very personal -- it's a very personal service. It took me six months before I did it. Initially, I had the four apples on the home page (see below); she suggested changing it around. She wanted the site to be visual and textual.
RWD: How long did it take you to get the website completed?
Syndee: It took about two months -- much longer than I anticipated -- to get it up and running. And, of course, I continue to work on it.
RWD: Do you use paid search?
Syndee: No, I work to keep my site active in natural search. If you type in "Resume Writing South Florida," (without the quote marks) on Google, my site is in the top five natural responses.
You'll be able to read more about Syndee's marketing tactics in the "Your First Year in Business" special report.