Thursday, January 3, 2008

Your Website: What Is It You Do Exactly?

As a careers professional, you might offer other services besides resume writing. Many resume writers also offer career coaching, typing services,administrativ eassistance/desktop publishing, recruiting services, commercial/freelance writing,etc.

But you might be driving clients away if your other areas of specialty are too diverse. I try not to point out specific examples of bad marketing, but this is a website that has several problems.

The company, Charity Design Publications, offers desktop publishing, printing, transcription services, and resume writing. So far, so good (at least as far as the service offerings go). But they also offer web hosting (as a reseller) and the link to the "Online Store" is what drove me over the edge. Selling things "As Seen On TV" may be one way to increase your income from your website, but it's not going to attract you a lot of credible prospects to your resume writing service.

Ironically, the resume services page of the website includes this sentence:
"A first impression is everything when it comes to job hunting."

I'd argue the same is true when cultivating clients for your professional resumewritingservices too. (CDP Resumes offers a 1- or 2-page resume, including a free1-on-1 consultation and free revisions) for $25 (with a 24-hour turnaround time). (I guess it's no wonder they have to offer so many different services ... it's hard to make a living at $25 a resume.)

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