Here's the third installment in our series. For part 2, click here.
11. Tap into the college market. Send a letter of introduction to college career planning departments in your area. While many offer assistance in finding jobs for new graduates, most don't help grads write resumes. They are even more likely to refer alumni to you, as they are often stretched thin by simply serving currently enrolled students. Send along brochures and business cards. Be sure to mention you are an alum of the institution (if you are).
12. Write articles that target the needs of executives and submit them to your local business journal. Research a trend or statistic relevant to employment for executives and quote yourself as an expert.
13. Generate publicity in general-interest publications as well by writing a short article featuring a hot topic or trend.
14. Speak out! Target a specific profession and seek opportunities to speak at their conventions or seminars by hooking up with a professional association, or target a more general audience (church groups, community organizations, etc.)
15. Improve your client acquisition rate from cold calls. Develop a script to answer common questions and make your pitch for the sale. You'll feel more relaxed if you can focus on the person you are talking to .... and not wondering what information you need to know from the client.