Have You Heard of the App "Coffee"?

This sounds interesting -- an app called "Coffee" that's designed to help people connect with one another. Like LinkedIn … but only on your iPad or iPhone …

"Coffee Creates Job-Hunting Klatch"

Have you heard of this app? Had any clients try it? What do you think of it?

2012 Resume Writers' Digest Annual Industry Survey

The Résumé Writers’ Digest Annual Industry Survey is an opportunity for résumé writers to benchmark their progress compared to their peers. The survey was first conducted in 2001.

The 2012 Résumé Writers’ Digest Annual Industry Survey was conducted from February 2013 into March 2013 and the results were first reported in September 2013. One hundred seventy-eight résumé writers contributed to the survey data. They spent an average of 10 minutes answering 20 questions in the survey.

The information in this blog post was excerpted from the "Profile of Professional Resume Writers: Who We Are, What We Charge, How We Work" report published in September 2014, outlining the results of the 2012 survey.

The respondents can be categorized as follows:

Eighty-two percent of survey respondents are self-employed résumé writers. Almost 20 percent of those folks also write as subcontract résumé writers.

The survey respondents are not “newbies.” More than 80 percent of those responding have been writing résumés for more than six years. Almost a fourth of survey respondents have been writing résumés for 11-15 years. Only 10 percent of survey respondents have been in business for fewer than two years.

The pricing data reflects the “veteran” nature of survey respondents. Generally, résumé writers who have been in business the longest charge the most. (Those who don’t charge enough to support themselves in their résumé writing business generally leave the industry.)

Services

The survey revealed that participants write an average of three résumés a week — the same as in 2011. Writer reported spending an average of 24 hours a week on résumé development (including client consultations, research, writing, and finalization).

The busiest month, according to the survey, is January, followed by February and September.

Let’s Talk Pricing

The most common hourly rate cited was $75 in this year’s survey, compared to $50 per hour in 2010 and 2011. The hourly average this year is $90.87, an increase from $83 an hour average in 2011.

The average reported price for a résumé and cover letter in 2012’s survey is $478, down slightly from 2011’s figure of $511. The most frequently cited amount charged for a résumé and cover letter was $300.

Certification and Training

Most résumé writers surveyed are a member of at least one professional association. Memberships included:

• The National Résumé Writer’s Association – 15%

• Professional Association of Résumé Writers and Career Coaches – 14%

• BeAResumeWriter.com – 13%

• Career Directors International – 11%

• Career Thought Leaders – 8%

• Resume Writing Academy – 6%

• JibberJobber.com – 4%

• The Academies – 4%

Note: No survey was compiled in 2013. The 2014 report details the results of the 2012 Resume Writers' Digest Annual Industry Survey. The survey is a voluntary report from participating resume writers and is not considered statistically valid.

Resume Writers: Are You Promoting International Update Your Resume Month?

Fourteen years ago, Career Directors International (CDI), registered and launched an international event, Update Your Resume Month (UYRM), to take place each year in September. With summer behind us, and children back to school, it continues to make sense that adults should take this time to conduct a career check-up.

In celebration and support of UYRM, CDI is reaching out to professional resume writers worldwide with the following tips to create a win-win for themselves and job seekers this year through UYRM:

#1 – Decide what to do for the event.

UYRM is rich with opportunities to reach job seekers. Suggested activities for resume writers include:

• Provide special discounts on resume services during the month.
• Coordinate with a local school, library, bookstore, women’s center, or church to offer a free seminar.
• Announce a free teleclass or webinar that is open to the public. (Then, of course, record it to give as a gift via your website in the future).
• Write informative articles and blog posts to be posted on your website or on third-party sites.
• Create a free e-book that can later be made available for sale.
• Provide daily tips during the month via your favorite social media channel(s). (Later this can be made into an e-book).

Whatever choices are made, having something to give provides the professional with leverage to promote and gain publicity.

CDI members will find numerous resources in the member’s section from which to create presentations and information pieces.

#2 – Reach out to the media and the public.
While members of the media don’t want to hear about a story too early, it’s important not to wait too long.

• Write a press release about the offering, using the time-sensitive link to the upcoming UYRM.
• Send announcements out to local companies, non-profits, and organizations who might be interested in letting their staff, students, and/or parishioners know.
• Post signs in community centers.
• Contact local news agencies — TV producers, radio stations, small local papers, and major newspapers.
• Add the event to signature file for emails and blog posts.
• Blog about it.
• Spread the word across social media.

CDI members have access to a wealth of additional resources such as sample letters to professors, announcement press releases, and strategy ideas.

#3 – Most importantly, don’t wait; get planning now.
The biggest challenge for self-employed resume writers, career coaches, and even academic career counselors have is schedule pressure.

Why wait? With a little effort, rewards can be had for your efforts this September!

CDI members can brainstorm and partner with fellow members on these initiatives through 24/7 mastermind communities to reach more people and get more done.

#4 – Give back, but get back too.
While sharing knowledge is fabulous, UYRM also presents a unique opportunity to shed light on the importance of educating the public about professional resume writing. While making a difference with tips, advice, articles, and workshops, remember that this is a unique opportunity to spread the word about the value of hiring a professional resume writer. To many out there in the world, professional resume writing is still an unknown. Give advice and spread the word for a future win-win for future profits, future client successes, and future industry visibility.

Visit the public job-seeker page for UYRM.

Learn more about CDI member benefits for resume writers and career coaches.

About Career Directors International – http://www.careerdirectors.com

CDI is a global professional association that is committed to ensuring that career and resume professionals can grow and thrive in a rich, vibrant, exciting, safe, and nurturing environment. CDI is focused on championing the industry’s cause for credibility and visibility; fostering exceptional success in every generation of career and resume professionals; and cultivating the career superhero that exists within each one of us.

Be More Creative in Your Resume Writing Business

You might think that you're already pretty creative. After all, you're a resume writer, and creativity is part of your DNA. But the thing is, most of the time the creative process is not really as spontaneous as some people might wish it was. You can't just sit around and wait for creativity to suddenly strike. Creativity takes a little work and planning.

Here are some ideas:

• Brainstorm on a Regular Basis

It's really easy to get tied down with typical business activities on a day-to-day basis, and that can kill your creativity. After all, it's hard to go from updating your QuickBooks account to coming up with a killer LinkedIn headline without an adjustment period. And it's even harder to go from writing a cover letter to coming up with ideas for an ebook to help your clients in their job search. So it's important to set aside a regular time — each week or each month — to come up with new ideas. The specific timing doesn't matter. The important thing is to take the time out to brainstorm new ideas.

• No Idea Is Dumb

While you're brainstorming, keep track of the ideas that come to mind, and take the stance that no idea is dumb. Sure, some ideas are wacky and may not work, but even a truly ridiculous idea can become genius if given half a chance. During brainstorming, nothing whatsoever is off limits. If you put blocks in your way and start classifying things as dumb or wrong, you will not be able to let ideas flow freely.

• Conduct Research

Once you have some ideas, it's time to narrow them down and start doing some research. It's important that you handle this process on your own. Learn about your idea, test your ideas, and get feedback from others before you move forward too far.

• Take Time Out to Learn Something New

The exciting fact about learning is that you can learn anything new — and it will help you in all aspects of your life. What you choose to learn about today may have nothing whatsoever to do with resume writing or your clients, but it will open your mind to new possibilities. It's important to always be involved with the learning process, whether it's learning a new software program, or learning how to make a square foot garden.

• Get Out of Your Bubble

It's super easy to get caught up in our own bubble. This happens a lot to people who have their own businesses. It can also happen with resume writers, when you only talk to people who agree with you, or who only work with the same clients. I learn new things by interacting with college career center staff, employees of state Department of Labor departments, and new resume writers. Invite new people into the fold on occasion, and get out of your office by going to a conference or something so that you can separate yourself from your inner circle enough to soak in new thoughts about the world and your niche.

• Allow Yourself to Think Big

Dare to dream the big dreams about yourself and your resume writing business. If your mother did not tell you that you are capable of anything, then that's too bad. Because, the truth is, your success or failure has almost nothing to do with your education, or even your abilities. It has to do with the ability to dream and think big -- outside of the world you currently live -- and see the possibilities that are on the other side.

• Only Action Gets Results

Brainstorming, researching, learning, and dreaming only go so far without actions. So, someplace in the creative process should be a plan in which to take action. Actual steps that you need to do to see something through to fruition. It's like anything else you do in life -- if you don't take the steps necessary to make it to your destination, you will never get there. That goes with being healthier, working with a different type of client, and being more creative. You have to practice doing to get results.

• Follow Through

It can be easy to get carried away doing everything and then when things aren't going the way we want them to it's easy to give up. It takes 10,000 hours to become an expert. With any idea that you come up with that you want to succeed in accomplishing, you should be willing to spend the 10,000 hours needed to see it through. If you do that, you will not fail.

Creativity isn't a magic thing; it's a thing that you plan to achieve. It's the thing that will get you up every morning working your resume writing business so that you can experience the life of your dreams.

Keys to Meeting Client Project Deadlines

One of the most important parts of being a resume writer is meeting client deadlines. When the major "deliverable" that clients receive is the resume (or LinkedIn profile), their anticipation of receiving the draft is very high.

Here's some ideas:

• Set Realistic Deadlines. The fastest killer of a deadline is overestimating what you can do and how fast you can do it. Always work in a cushion to your deadlines just in case something happens; that way you can avoid stress when trying to meet deadlines.

• Set Deadlines in Stone. Once you set a deadline, tell yourself it is set in stone and you must meet it or beat it. Since you put in a cushion before setting the deadline, that means that you should be able to get done before the deadline — if all goes as planned.

• Plan and Organize Efficiently. Part of setting deadlines is learning to plan and organize efficiently. Set up a system of organization that you do for every resume project. Having systems in place eliminates the problem of forgetting any aspect of your project. (That includes the finalization process — i.e., a checklist where you remind yourself to remove the information in the Properties in Word, for example.)

• Use a Calendar. No one can do anything online without a calendar. Today online calendars can sync with your smartphones so that there is no reason to forget anything. Train yourself to look at your calendar every evening and every morning so that you avoid forgetting anything. Do not rely on your memory.

• Communicate Deadlines to Team Members. If you work with subcontract resume writers, it's crucial that you communicate deadlines to them in a way that they understand the importance of the deadlines.

• Do the Most Productive Thing First. If you are not sure where to start, and you can identify items that aren't order sensitive, then you can start right on them. Sometimes just getting something done can unleash more creativity.

• Baby Steps. Break up all the work into small, bite-sized pieces that you can do a little at a time that will ensure that you meet your deadlines. Setting smaller deadlines throughout the project will also help. (By noon, I will write the "Work Experience" and "Education" sections. By 3 p.m., I will write the Qualifications Profile.")

• Start at the End. Sometimes it's easiest to start writing the resume from the bottom-up. This usually means starting with Professional Affiliations, Publications, or Education and then working your way up to the Experience section, with the Qualifications Profile being written last. 

• Plan Ahead. The first thing you should do for any project is to make plans ahead of time to get the things done that need to be done. They say that failing to plan is planning to fail and nothing can be truer than when it comes to project management (and resume writing). So if you need to write a cover letter, resume, LinkedIn profile, and bio, decide what order you're going to write them in BEFORE you start. Believe it or not: Taking time to plan will actually SAVE you time overall.

If you really want to beat client deadlines for the resumes you write, it requires organization, planning, and dedication to be self-disciplined enough to follow the plan you created for yourself to meet your goals. It all starts, of course, with that realistic deadline, and advanced planning. A good project management system doesn't hurt either.

Want more tips on this topic? Check out my special report on how to "Write Great Resumes Faster."

Tips for Getting Caught Up

Self-employed resume writers are ALWAYS looking for ways to get more done -- so check out the tips in this article:
Tips For Getting Caught Up

This is the tip I'm working on most:

What are YOUR productivity tips?

LinkedIn Offers New Tool for Allowing Clients to Export Their Data

As a resume writer, you should be encouraging your clients to "back up" their LinkedIn profile regularly by having them export their data.

LinkedIn is adding a new data export tool to make this easier.

Read about it here:
LinkedIn Announces New Security and Privacy Control Tools

Do you encourage your clients to back up their LinkedIn profiles? Why or why not?

Have Trouble Tackling -- or Finishing -- Big Projects In Your Resume Writing Business?

Do you have trouble tackling -- or finishing -- big projects in your resume writing business?

Me too.

Check out the strategies offered in this article:
5 Simple Tricks for Tackling That Big Hairy Project You've Been Avoiding

For me, accountability partners are important to helping me finish projects. Whether that's "owing" a project to a resume client (there's nothing like a client deadline to keep you accountable!) or asking someone for help, you don't have to do it alone!

Simple Strategies to Improve Your Productivity

Day 2 of the "28 Gifts for Resume Writers" series featured a special report, "Simple Strategies to Increase Your Productivity." (Want to get ALL the gifts? Log into your Free or Bronze account on BeAResumeWriter.com and access it here.)

To complement that report, here are some additional productivity boosters:

• Creating a daily to-do list can increase productivity your by 100%. 

•  If you want to increase your productivity, establish a performance goal that inspires you to take action.

• One habit that many highly productive people confess to is getting up earlier than others. How could you use an extra hour or two? (Sorry, I can't do this one!)

• Find the right tools to help you achieve your daily goals. Finding ways to simplify tasks will boost productivity and improve your mindset. 

• It’s not enough to plan to reach a goal: For maximum productivity, plan how you can maintain your success once you reach it. 

• Make a list of the “time waster” habits in your everyday life. How can you take steps to reduce these? 

• Important tasks are worth doing well. (“Hurry and impatience are sure marks of the amateur” --Evelyn Underhill) 

• It’s important to keep up with business learning. Listen to podcasts while doing other things, if you don’t have time or to read books. 

• Combine your personal life action list with your work action list for maximum effectiveness!

• If you really want to be more productive, learn to say “no”. (What are three things you can start saying “no” to?) 

• Identify distractions and replace them with new, productive habits. (What is one distraction you can eliminate right now?) 

• Review your “to do” list at the end of the day. If you consistently don’t achieve your daily action goals, reduce the number of tasks.

• “You can prepare all you want, but if you never roll the dice you'll never be successful” -- Shia LaBeouf 

• To eliminate time wasted on meetings, plan them, send everyone an agenda, appoint a chairperson, and stick to your agenda. 

• To increase productivity, eliminate reactivity. Plan at least a week ahead, using a system that you find easy and pleasant to use. 

• When it comes to productivity, find out if it works best for you to tackle your hardest task first – or last. (Everyone is different!) 

• To increase productivity, set time limits on meetings, phone calls, and tasks. Make note of what works and doesn’t and refine these. 

• If you want to increase productivity, resist the urge to multi-task. Focus on one task at a time – and get each one done. 

• Get rid of clutter to increase productivity – and this includes ruthlessly dumping negative, energy-sapping people. 

• Take a leaf from your high school days and work on different tasks in “periods.” This technique can actually increase your productivity. 

• Recognize that “emails aren’t letters, they’re tasks.” Respond, delete, or file accordingly.

• If you want to motivate yourself to be more productive,  figure out what you want to "reward" yourself with -- and use it as an incentive to reach your goal!

• Which apps do you use to boost your productivity? What’s the common denominator in why you like each one? (E.g. easy to use, visuals, etc.) 

• Create an “Action List” – not a “chore” or “to do” list – and learn to think of it that way. The positive wording can work miracles. 

• “Concentrate all your thoughts upon the work in hand. The Sun's rays do not burn until brought to a focus” -- Alexander Graham Bell 

• To increase productivity, take the initial time to learn programs or apps you use completely. E.g. explore your email capabilities. 

• Eliminate distractions. Don’t run desktop apps that give alerts about non-productive stuff, such as the latest tweet or email. 

• Use the power of systems and software you already have: For example, use Excel to create a time-tracking spreadsheet. 

• If you really want to increase productivity, do small or unpleasant tasks “right now” instead of assigning them to your To-Do list. 

• To increase productivity, identify your best money-making activities and focus more time and priority to each one. 

• To increase productivity, work smarter by delegating, discarding, and outsourcing more tasks. 

• Don’t just identify money-making activities to increase productivity: Pay attention to each one’s ROI. 

• Ruthlessly eliminate procrastination habits and activities if you want to create more productivity. Do it one habit at a time. 

• “Amateurs sit and wait for inspiration, the rest of us just get up and go to work” -- Stephen King, on writing productivity. 

• “Nothing is less productive than to make more efficient what should not be done at all” -- Peter Drucker, originator of “outsourcing.”

• Follow through and follow up are as important in increasing productivity as planning. Have you found this to be true?

• Keep a notebook or record your ideas via your smartphone and Evernote as they occur, to make the most of creative bursts. 

• To increase productivity, cross half the things off your To-Do list every day and highlight no more than three remaining ones as top priority. 

• “Taking action without thinking is the cause of every failure” -- Peter Drucker, originator of the business “community” concept. 

• Adopt taking a “power period” every day — a chunk of time in which you work on something, allowing absolutely no distraction. 

• Schedule your “power period” for the daily time slot you notice you’re usually the most productive within (early morning, mid-morning, mid-day, early afternoon, late afternoon, early evening, late evening, late night!)

• If "getting started" is your nemesis, schedule your “power period” for first thing in the morning (when you would usually be on Facebook!) 

• If typing slows you down, either outsource written content or learn/brush up on your touch typing using this free resource: http://www.keybr.com/

• To increase productivity, look for external distractions and remove them. Face your desk away from the window, turn off the radio, etc. 

• Try playing classical or meditation music softly in the background. Are you one of those whose productivity increases when you do this? (This is a strategy I also recommend when you are STUCK writing a resume in "Write Great Resumes Faster")

• To increase productivity, take five minutes to print out Google keyboard shortcuts (Windows only): http://support.microsoft.com/kb/126449 

• When trying to streamline family life, create an Action Station in a central place where family can check schedules, post notes, etc. 

• Answer emails you look at either straight away – or not at all. Don’t promise yourself you’ll do it “later.”

• Track your time at least twice a year. Seeing where you waste it can help you be more productive. (Try https://www.toggl.com/.) 

• Create routines – but make sure they work for all family members. If one isn’t working, change it (or change the time). 

• “Productivity is being able to do things that you were never able to do before” -- Franz Kafka 

What are YOUR productivity strategies?

Writing Well, Writing Brief

Yale writing professor William Zinser said it best:

"Strip every sentence to its cleanest component. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that's already in the verb, every passive construction that leaves the reader unsure of who is doing what — these are the thousand and one adulterants that weaken the strength of a sentence. And they usually occur, ironically, in proportion to education and rank."

Finding Your Voice as a Resume Writer and Business Owner

As resume writers, we talk a lot about communicating our client's "voice" in their resumes and career communication documents so that it "sounds" like the client, not like us.

But what is YOUR voice as a resume writer and resume business owner? What is the point of view that you use in your client communications and content marketing? It's important to figure out your voice so that you can create a coherent and professional communication strategy. Here's some ideas on how to do just that:

Figure Out Your Core Values
What is it that you want to say to the world? What is it that you feel is important? Do you want your resume writing business to be a beacon of light to your audience, shining down on them, creating joy and happiness? Do you want your business to be a wake-up call and teach lessons for your audience? What do you want your audience to think about when they think of your brand?

Get to Know Your Jobseeking Clients and Prospects
Marketing is all about what's in it for them, not what's in it for you. If you can remember that, for every piece of content you create, you;ll be halfway there. Every story you tell — through the articles you write, videos you create, or press releases you send out — should all be focused with your target jobseeker in mind. The best way to do that is truly understand who your ideal client is by studying them and immersing yourself in everything there is to know about them. How you speak to your audience will be directly related to how well you know them. You'd speak to a stay-at-home mom returning to the workforce differently than you'd speak to a senior executive. So your voice has to be appropriate for the prospects and clients you want to work with.

Identify the Value You Offer Your Audience
You're not just writing resumes. You're helping clients identify what sets them apart from other jobseekers, and then creating interview-winning career communication documents that clearly communicate their value. Keep your value in mind as you work to identify your voice.

Differentiate Your Resume Writing Business From Your Colleagues
No two resume writers are alike, but for jobseeker prospects, it may be hard to tell us apart, unless you communicate your value clearly. How do you express your values to prospective clients? How will you deliver your resume services? What sets you apart? How can you deliver more value to clients while also sticking to — and expressing — your core values?

Decide If Your Voice Is Casual or Formal
Once you combine all of the above, you will need to decide if your target audience will respond better to a casual or formal voice (or someplace in between). How you speak to your audience is a very important factor in determining if they will understand your message.

Determine Acceptable Lingo and Terms
Once you've decided whether your voice is casual or formal or someplace in the middle, you can come up with the type of terms and lingo youíll use throughout your content marketing, regardless of format.

Create Documentation as a Guide
Whether you will be creating your marketing content yourself, or getting help, creating documentation to guide you through the process will help. Be specific about which font to use. Write down the type of words you want to use, too. The terminology, lingo, and jargon is important because it will mean something to your audience and help you get your message across in a way that will produce the results you desire.

Don't Try to Be Someone You're Not (Be Authentic!)
Resume writers who provide personal branding services know that it is important for the client's voice to be authentic. The worst thing you can do as you're creating and developing your voice is to try to be someone you're not. If you are not generally formal, don't even try to be formal. If you'd feel fake being casual, don't do it. Be yourself. If you've chosen your target audience well, it will be easy for you to be who you are and market to them in a successful way using content.

Content marketing is the most effective form of marketing today, bar none. Finding your voice will help make everything easier. You'll be able to not only create content easier, you'll also have a guide to help keep it consistent across all marketing channels.

What are your thoughts about finding your voice as a resume writer and resume business owner?

A Resume Is a Lifetime in the Making

A resume writing colleague is donating a resume for a fundraiser and wondered if I had anything she could use to explain to the silent auction bidders the value of the resume package. 

This is what I sent her:

Picasso was in a park when a woman asked him to draw her portrait. He sketched her and handed her the drawing. When asked how much she owed him, he replied, "$5,000." The woman was outraged. "But it only took you five minutes!" she protested. "No, madam, it took me all my life," replied Picasso.

When you have your resume created by a professional resume writer, the time invested in crafting a custom document is not limited to the effort required to gather information about your job target, previous experience and accomplishments, education, and value to your next employer — although this is significant. It's not limited to the several hours of time (and gallons of blood, sweat, and tears!) it takes your writer to carefully choose each word and phrase for maximum impact.

While there is significant time spent gathering and synthesizing the details of your career and designing a wholly unique and customized resume, the value of your professionally written resume originates in the skill of the writer — talent developed through study of effective resumes, training in modern communication techniques, and thousands of hours of writing experience.

You are also benefiting from what Picasso recognized as his biggest asset — a lifetime of knowledge and experiences. Your professional resume writer knows how to paint a custom word portrait for you that is a snapshot of your career progression and ambition, designed to attract job interviews. More than a few jobseekers have turned a single sheet of paper — their professionally written resume — into the job of their dreams. Will you be next?

How do you explain to your clients why an investment of $500 or $1000 — or more — is worth it?

Resume Writers: Do You Need More Marketing Leverage?

As small business owners, we're told that networking and one-to-one consultations are great ways to get in front of prospective clients -- and then turn those resume prospects into clients.

But there's another way, as Ian Brodie points out in this blog post:
How to Get Marketing Leverage

Think about how you can better leverage your time for more results.

How Headlines Can Get You More Blog Readers

As resume writers, we know the importance of headlines -- LinkedIn Headlines, resume headlines ... but if you have a resume writing blog, you also know that the headlines on your blog posts can help you get more readers to your blog.

Want to learn more? Check out this blog post from Jeff Bullas:
10 Awesome Headlines That Drive Traffic and Attract Readers

This strategy also works for email subject lines.

Avoiding Overwhelm and Getting Things Done

Trying to find focus. Being overwhelmed. Lengthy to-do lists.

All of these are things self-employed resume writers deal with daily.
Here are a couple of resources to help you with them.

The first is this blog post: "How to Eliminate Broken Focus and Overwhelm with Evernote."
I love Evernote. It's like my online memory bank. I keep all my notes there, including conversations with prospective clients, notes from training programs, lists of projects I'd like to get to "someday," and more.

Try Evernote for free.

(You can find out how I use Evernote by reading "Evernote for Everything: How Evernote Can Help You Manage Resume Client Projects, Remember Stuff, and Just Be More Efficient")

I'm going to try the "top 6" strategy.

And check out Jonathan's webinar on Evernote productivity here.

The second is Kelly McCausey's course, "The Power of a Focused Business."

Right now, it's free for a limited time. 
Just use the code "kellysgift" after clicking on the "Order Now" button.

Here's what's included:

• Module #1: The Big Tree Business Philosophy (MP3, PDF)
• Module #2: Target Market and USP (MP3, PDF)
• Module #3: Idea Brainstorming (MP3, PDF, and Idea Brainstorming Worksheet)
• Module #4: What The Heck Do You Know Anyways? (MP3, PDF)
• Module #5: Where Do You Go From Here? (MP3, PDF)
• Module #6: Brainstorming Your Offer Funnel (MP3, Brainstorming Worksheet)
• Module #7: The Secrets of Focus (Webinar Replay)
• Module #8: Branch Development 101 (Webinar Replay)

You don't have to go through it right now, but you DO have to claim your access by the end of the August or you WILL end up paying for it. (I've taken the course myself, and believe me, it's worth the $69. But if you can get it for free, do it!)

You'll get the downloadable audio recordings and PDFs (including brainstorming worksheets) and two webinar replays. Once you register, you'll have access to it and you'll be able to go through it at your convenience.

Go to this page to sign up for the program:
The Power of a Focused Business

Remember to use this code: kellysgift

Combating Negative Resume Client Reviews Online

What do you do about clients who post negative things about your service online? Today's Q&A with Bridget addresses that topic.

In July, the special report, teleseminar, and Pass-Along Materials on BeAResumeWriter.com addressed working with challenging (or pain-in-the-a$$) clients. You can check them out in this Working With Difficult Clients bundle.

I received the following question from a resume writer about clients who disparage you online:

Bridget,

Ever consider writing materials about how to handle PITA clients that give you scathing reviews because they want to showboat their frustration and anger?

The bad review I got from the one guy even went to the Better Business Bureau. As a result of his review, my last 7 thumbtack bids have been declined before they even consider me. for Yelp, I had 24 views and only 2 clicks to my website or calls.

Last night I decided to delete both profiles, which I'll do today. They weren't producing anyway, so why double the whammy with a negative reviews? Plus I had four positive reviews immediately following this bad one and Thumbtack said I could post them there. They did, but Thumbtack won't publish them because they aren't Thumbtack clients, so these four fabulous reviews are lost.  They could have bolstered Yelp, but Yelp has a bad reputation anyway.

I'm going to restart my blog and do my own marketing. I may switch gears from resume writing or expand it. Either way, how to handle a disgruntled client with a bad review is different in many ways from a PITA client. You might consider what to do about it. Especially when you send them the Client Release Form informing them you can sue for disparagement, but there's enough truth in there that you might lose the disparagement case. I'm still thinking about it. 

My response:

Great idea! I will add that to my possible topics list for a future special report.

Online reputation management for resume writers is handled in much the same way we suggest it for jobseekers! YOU control your brand identity and reputation online by creating POSITIVE content so that NEGATIVE content is pushed further down the page. 

When I Google YOU, I should see:

• A "complete" LinkedIn profile (with glowing Recommendations from happy clients)

• Testimonials and samples on your website that showcase happy clients and your best work

• Articles (or blog posts) that demonstrate your competency and expertise

Right now, Yelp and Thumbtack are showing up on the first page of your Google search results -- but unfortunately, I don't think that deleting your Yelp or Thumback profiles will eliminate them entirely (AND deleting them eliminates your opportunity to respond to clients -- both negative AND positive) ... so I would instead make a concerted effort to INCREASE your positive reviews on both sites, while simultaneously REDUCING your dependence on both of them as sources of new clients (Thumbtack in particular).

Thumbtack is the equivalent of our jobseeking clients applying for jobs online. It can work, but it's not a great strategy ... you are at the whim of the person at the other end of the keyboard.

However, for Thumbtack, go through your client database and look for clients who found you through the service -- and were HAPPY -- and ask them to write a review for you.

If you decide to continue writing resumes, the most important things for you to do are:

1. Standardize your client management process so that all clients have the same intake policy (and you don't make *exceptions* for clients -- as you found out with [client name redacted], that is a RED FLAG for a potential PITA client). They either work with you the way YOU want to, or you don't work with them. AND you need to make sure you meet 100% of client deadlines going forward, because that's critical.

2. TAKE CONTROL of your client marketing. In addition to boosting your positive responses on Yelp and Thumbtack, increase the content you have available out there that YOU control. Posting regularly on Facebook, adding at least one blog post a week, writing articles for third-party sites (these have to be UNIQUE content) like Ezinearticles.com, goarticles.com, etc.

You also need to figure out who your IDEAL client is, and identify how to connect with these folks. 

I've attached the "Attract Your Ideal Resume Client" special report (that was your Bronze member special report in April 2014) and I encourage you to work through it!

Hope that helps!!

Bridget

Do You Know Employment Law?

You're a resume writer, not a lawyer. But having a basic grasp of employment law is useful, because it not only informs the resumes you write, but it can help you position your clients appropriately when they have "special" situations.

For example, my clients have included:

• A woman who was two months pregnant and job searching -- and wondering if she should tell her employers she was expecting. (I directed her to information about the Pregnancy Discrimination Act)
• A young woman looking for her first teaching job who had graduated from college two years ago, but was diagnosed with cancer just a month after completing school. (The Americans With Disabilities Act of 1990 prevents employers from asking medical questions in an interview, but I coached her to answer the question about the job gap in such a way that it would satisfy an employer that her health issues were resolved and she was ready to work!)
• A young man from Nepal who was interested in working in the U.S. (I had to educate myself about H1-B visas!)
• Numerous Army and Air Force veterans. Anytime you're working with a veteran, you should be aware of special consideration for veterans in hiring for federal agencies and government contractors)
• My 16-year-old niece. Her current employer cited a provision in the Fair Labor Standards act that allows employers to pay employees under age 20 just $4.25 an hour for their first 90 calendar days of employment with the company, even though federal minimum wage is (currently) $7.25 an hour.

Having knowledge of federal employment laws especially is important for resume writers, and I've got a Pass-Along Materials package you can share with your clients on the topic:

Jobseeker's Guide to Understanding Employment Law

It's also important to keep an eye on changes to employment law. For example, today I came across this article, "Quinn Signs Pregnancy Discrimination Measure" affecting pregnant women and new moms in Illinois.

Stay informed!

"Launch" Your Resume Writing Business Into Greatness

I'm reading Jeff Walker's new book, "Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything online, Build A Business You Love, And Live The Life Of Your Dreams" and it is excellent.

Reading Facebook today, I found an interview of Jeff Walker on Forbes.com, sharing seven lessons ("Why Jeff Walker Is The 400 Million Dollar Man -- And 7 Lessons You Can Learn From Him").

My favorite lesson is #5: First Give, Then Receive:

What do you think of these lessons?

Six Books for Resume Writers to Enjoy, Learn From and Share

I was inspired by this post from Explore B2B of "20 Books to Enjoy, Learn From, and Share" -- and I definitely recommend several of their books (especially numbers 1, 7, and 20!), but most of these are geared towards entrepreneurs in general, not careers industry professionals.

I want to share with you six books for resume writers to enjoy, learn from, and share.

Books to Hone Your Craft as a Resume Writer
Resume Magic: Trade Secrets of a Professional Resume Writer (4th edition) – Susan Whitcomb
The "bible" of resume writing -- the fourth edition (updated in 2010), this book provides practical guidance for resume writers as well as dozens of samples that have held up to the test of time.

Start, Operate, Profit: The Ultimate Resource for Building a $100,000 Resume-Writing Business -- Teena Rose
The most up-to-date "getting started" guide for resume writers. It covers both business management and operations issues as well as pricing, client communications, writing resumes, and more.

Books to Help You Attract More Clients
Get Clients Now (3rd edition) – C.J. Hayden
If you're looking for a no-nonsense system for attracting more clients to your resume writing business in the next 28 days, this guide will help. You choose a set number of activities to engage in daily for 28 days.

Career Distinction: Stand Out By Building Your Brand -- William Arruda and Kirsten Dixson
One of the best books on personal and career branding, this book will teach you -- and your clients -- how to become "digitally distinct." Buyers of the book will also be able to access a workbook to help them build their brand and identity.

Books To Help Clients
Get Hired Now! -- C.J. Hayden and Frank Traditi
Taking the 28-day system she developed for Get Clients Now, Hayden partners with Traditi to offer a step-by-step system to help jobseekers develop a system to guide their jobsearch.

What Color Is Your Parachute? – Dick Bolles

Updated annually, the 2015 edition provides lots of tools and resources for jobseekers...making this a resource to share with clients. While I disagree with some of Bolles' assertions ("Google is the new resume,") there is enough good content to outweigh the bad (he also discusses online job search strategies extensively, which isn't a great source of new jobs for jobseekers, generally speaking). Resume writers will find his "Starter Kit" questions to be useful to ask clients.

Want more book recommendations? Check out my Recommended Reading list!

If You Want Jobseekers To Take Your Blog Seriously, You Need To Take It Seriously

If you're a resume writer who blogs, you need to read this article by Gary Korisko:
The Guilt-Free Guide to Earning an Honest Buck From Your Blog

It's long, but completely worth the read, especially this paragraph:

I don't want to scare you, but as someone who has been blogging for 7 years, there will be times when you're writing just for you. People are reading, but not commenting. But the good news is, those posts will be there when someone discovers you for the first time. But you need to be there for them, even when they're not there for you.

But if you go for extremely long stretches of time without blogging (because some other part of your life -- or your resume writing business, even -- needs you), you may have a hard time keeping your audience.

So read the entire post (yes, the whole thing) ... and take his advice to heart.

Helping Clients Master the Phone Interview (Infographic)

Source: TalentandRecruitment.com

More and more companies are using phone interviews (and virtual interviews) to screen potential clients. Share these tips ("10 Tips to Master the Phone Interview") from the Talent and Recruitment blog with your clients.

Or create your own helpful guide for clients using the BeAResumeWriter.com Pass-Along Materials:
Jobseeker's Guide to Virtual Interviews

The Big Job Boards Are Dead ... But Are Niche Boards Still 'Working' For Clients?

The "big" job boards — Monster, Careerbuilder, etc. — have had their heyday … and it's over.

Job board aggregators are still working – Indeed.com is probably the best of these.

The SmartRecruiters blog has collected 50 of the "best" niche job boards and sites here.

Just keep in mind that only 5% of jobs are found online. So you can share these niche job boards with clients, but make sure to emphasize that 95% of jobs are NOT found online!

Blog Post Formula

I'm a big believer in blogging for resume writers. It's a great way to establish your expertise by providing information and ideas to jobseeking clients, and can drive a significant amount of traffic (visitors) to your website and generate clients!

You can read my blog post from last year on Blogging Basics for Resume Writers for more information on how to integrate blogging into your content marketing strategy in your resume writing business.

I came across this article that I want to share with you, "4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries" -- it promises a "blog post formula" that I can't wait to try!

Remind Your Clients to Personalize Their LinkedIn Connection Requests

As a resume writer, do you receive LinkedIn connection requests from people, but you have NO IDEA who they are, or why they might be asking to connect?

Most resume writers I've surveyed will connect with almost anyone who requests a connection … but they are MORE likely to connect if the individual personalizes the LinkedIn connection request.

If you haven't written your own blog post or article on the importance of personalizing LinkedIn connection requests, you can share this post with them:
Want to Make Better LinkedIn Connections? Get Personal

It includes three examples of personalized connection requests.

Do you personalize the LinkedIn connection requests YOU receive? If not, you should!

23 Social Media "Rules" Resume Writers Shouldn't Ignore

Okay, so the author of the article actually calls it "23 Tips Successful People Use for Social Media Strategy," but it just so happens that I think the tips are good enough that savvy resume writers should consider them to be RULES to follow, not just suggestions.

I like how the author focuses on engagement and authenticity. Too many resume writers have a Twitter profile because they think they should. Or do LinkedIn profile writing even though their profile isn't populated and they have fewer than 100 connections.

Pick a platform and OWN it. (If you don't have a preference, pick LinkedIn. Not only is it a great source for connecting with clients, but you can also connect with recruiters, learn from colleagues in LinkedIn Groups, raise your visibility online by trying LinkedIn publishing, and you've got status updates on there just like you'd have on Twitter and Facebook. So yeah, if you're going to pick one, pick LinkedIn.)

Which is YOUR favorite tip from the article -- and why?

What Is The Worst Resume Suggestion You've Ever Heard?

Robin Schlinger
@robinresumes

Resume writing colleague Robin Schlinger served up a LinkedIn post today, "The 10 Worst Resume Suggestions You Ever Received."

Unfortunately, many jobseekers seek advice from well-meaning friends and relatives. Sometimes this advice isn't just unhelpful … it's just plain wrong.

As a resume writer, this is my "favorite" of the worst suggestions:

Usually, this can be attributed to jobseeker fear. If their resume isn't "perfect," they don't want to send it out — but they're really just afraid of rejection. Instead of 20-30 of their friends and family criticizing their resume (friends and family members who are most likely unqualified to judge the resume, unfortunately), they're afraid of a hiring manager criticizing it.

YES, your clients should have a couple of friends/family members look at their resume. But these are the questions they should ask them to answer:

1. Do you see any errors or typos? (If you've been looking at any document a lot, you won't "see" errors.)
2. Does this sound like me? (The resume should be the "best" reflection of the jobseeker's skills, abilities, and qualifications — but it should SOUND like the client, not like the resume writer.)

What is the worst resume suggestion YOU'VE ever heard? Share it in the comments below.

Q&A: What Good is a Client Agreement Form if PayPal Won't Honor It?

Every week, I get questions from resume writers -- when I answer them, I usually excerpt/reprint them on my blog so you can learn from them too!

Today's question was about my Dealing With Difficult Clients bundle -- three tools designed to help resume writers identify possible PITA clients and what to do with them if they do make it through your screening process!

Question: 
A question about the client management forms. In my experience I've created a contract that I have all clients read, and sign, before making payment. I've developed this contract by consulting with an attorney and also basing the contract on one I reviewed and obtained from another resume writing service that is owned and operated by an attorney. She knows what she's doing.  However, when I've had two clients who wanted refunds and got angry because they were PITA clients, the contract didn't hold up much merit. I've never yet gone to small claims court, but the contract itself isn't recognized as a legal and binding contract by companies like Square or PayPal. 

How do we as professional writers ensure our contracts are recognized as legal, binding documents with both parties? Of the thousands of resume I've written, I've had to only refund about 3 people. But, as time advances, I'm finding more and more unrealistic clients with hot heads and no idea how to professionally handle a contract, let alone pay a writer up front for work hired and to show they are committed to the project. Of late I've had a couple people disappear, so I collect up front to ensure my services are covered.


My answer:
I can't speak to your experience with Square, but PayPal has backed me up on two occasions when I had clients request refunds and I had signed client agreements. They initially pulled the money, but then requested documentation that they sent to the client's credit card company and I "won" both chargebacks. My only cost was the $10 "investigation" fee that PayPal charges.

I'm not sure if you accept both Square and PayPal, but it might be worth your while to have the client sign in the client agreement form that they will use PayPal's dispute resolution service to resolve any disputes. That phrase is probably not binding, but it would be a first step after you talk to the client -- if they're still unhappy, refer back to the contract and ask them to open a dispute ticket with PayPal.

You can read about PayPal's chargeback info here:

https://www.paypal.com/webapps/mpp/security/chargeback-guide

Ultimately, it's not up to PayPal or Square to honor the chargeback or not -- they are just a payment processing service. Your complaint is really with the customer's credit card processing service ... and generally they will side with their customer (cardholder) unless your documentation is strong. So that means having a signed client agreement, records of correspondence (I always have clients sign off on their approval via email so I have that record), and responding quickly if clients are unhappy (the strategies in the teleseminar are a good place to start -- sometimes the client just wants to be HEARD!)

In the bigger scheme of things, I tend to believe that clients are generally NOT out to screw me, and if I do come across maybe 1 year who is a true PITA who is "stabbing me to death with a thousand tiny knives" as one resume writer put it, I tend to refund them (having them sign the Client Release Form, of course!) and send them on their way. I prefer to spend my energy on clients who are a pleasure to work with, and "release" the unhappy ones to the world. :-)

On a related note, and I hope you won't take offense to this, but if you are finding "more and more" clients who are becoming problems, you might look at the types of clients you are attracting ... perhaps even unintentionally. I know we've talked in the past about the unemployment in your geographic area ... perhaps putting together an "ideal client profile" and working to attract more of these clients instead of just working with anyone who contacts you might help. Or using the Referral Request form in the Client Management forms PAM to reach out to HAPPY clients that you LOVED working with and asking them to send their friends/colleagues your way.

These blog posts might help:

http://rwdigest.blogspot.com/2011/11/how-to-select-best-clients-to-work-with.html

http://rwdigest.blogspot.com/2007/11/avoiding-bad-clients.html

http://rwdigest.blogspot.com/2013/01/new-free-special-report-finding-your.html

Bridget

P.S. –- Did you know that even if a client wins a chargeback, you can still take them to small claims court and win a judgment? I have never personally found it to be worth the time/effort involved, but the burden of proof is actually EASIER to win with a judge than with a credit card company. (As I mentioned, when in doubt, they will side with their cardholder -- your client -- so that's why it's important to try to resolve the issue with the client directly ... and have clear documentation that you tried.)

---

I Use the "5" Trick When I'm Stuck Writing a Resume

Ever get stuck when you're writing a resume? Psychology Today has published an article, "Want to Be Happier? It's as Easy as 2, 5, 11, 15, 20, 43" that may help you get un-stuck.

I use the "5" trick outlined in the article:

I actually read "This Year I Will" in February 2014, and I highly recommend it. Even though it's not a "careers" book, it's a great book to recommend to clients who are "stuck" in their current jobs. For example, Ryan suggests a strategy to help clients believe they can make a change. She suggests:

• Look at your past successes

• "Past performance is the best predictor of future success"

• Inventory your "islands of competence" (Steve Jobs)

• Write down 4-6 accomplishments and the strengths and skills you used

• These are your competencies

But the next time you're stuck writing a client's resume (or any other task you're procrastinating about), just tell yourself that you'll work on it for five minutes. I use the timer on my iPhone and I set it for 5 minutes. When it goes off, many times I'll keep working ... or set the timer for 5 more minutes. Even if I don't finish it, I'm a lot closer than when I started!



What are the tricks YOU use when you're stuck writing a client resume?

Resume Writers: Have You Found the Secret Room?

Last year, I delivered a teleseminar for the National Resume Writer's Association on: "Ask Better Questions; Write Better Resumes."

Asking clients the right questions to uncover their skills, gifts, and accomplishments isn't always easy.

In addition to the strategies I outline in the teleseminar, and in my book, "Write Great Resumes Faster," check out the "Secret Room" -- 20 industry-specific questions for professions -- compiled by Career Thought Leaders.

You can find them here:
http://www.careerthoughtleaders.com/secret-room/

© Ainoa - Fotolia.com