... Should you just start calling names in the phone book?
Of course not. You need to target your clientele a little more specifically.
Who do you PREFER to work with?
• Unemployed?
• Currently employed seeking better jobs?
• First job (i.e., students?)
• Returning to workforce?
• "Underemployed"
Young? Old? Specific professions?
Once you've identified your target audience, you can figure out how to reach them.
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