Just some random thoughts off the top of my head … (based on creativity exercises in a book I'm reading)... If you're doing any of these things, I might profile you in an upcoming issue of Resume Writers' Digest. Drop me an e-mail at RWDigest@aol.com.
- SIMPLE SOLUTION: See more clients and charge more = more $$
- CONTRADICT HISTORY: Get someone else to pay (not the client). (i.e., outsourcing = employer pays; contract with a church for services for their unemployed members = church pays, etc.)
- OUTRAGEOUS: "Free resumes": Don't pay upfront -- client just pays "two days pay" for a new job you get
- SEND FEAR: become more visible; offer a solid guarantee (charge enough to make it worth your while)
- LEVERAGE CONSUMER PERCEPTIONS: Case studies of résumés that win jobs.
- LEVERAGE CATEGORY / CONSUMER TRENDS: 33% of job searchers change jobs each year. How to capitalize on this?
- CONTRADICT TRENDS ????
- AROUSE CURIOSITY???
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