The number one, least expensive, most powerful, but most underutilized weapon is your business card. It's low tech, it's old fashioned -- but it's incredibly effective, when used properly.
At a cost of pennies each, business cards are mini bulletin boards to advertise your services.
A well-designed business card says whom you are, what you do and how to reach you.
If you have multiple lines of business, make sure you have a card just for your resume writing services.
Send one with the bills you pay. Leave it with your tip at the restaurants you frequent. Pin your cards (2-3 at a time) to public bulletin boards (example: library, grocery store, and university).
VistaPrint offers excellent, inexpensive business card printing.
Great article and right on the money. Have you seen these? www.cardcues.com Pin 40 cards to a bulletin board with a single thumb tack. CardCues are inexpensive business card holders that let you take advantage of community bulletin boards at grocery stores, coffee houses, libraries etc.
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