To get more referrals (not to mention testimonials), try asking your clients these five questions:
1. Why did you buy from me/us?
2. How do you feel about the work I/we have done?
3. What are you happiest about, and most satisfied with?
4. What would you change or do differently next time?
5. How can I/we serve you better in the future?
These five questions identify motivations behind the purchase that can help you target your marketing materials and sales pitch.
I challenge to you to ask just FIVE of your clients these five questions. I think you'll be surprised at the answers.
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