One great way to attract publicity is to sponsor an event, such as a career-oriented workshop.
One key consideration is how to manage the media for your event. Here are some tips to help you prepare:
1. Once you've set the date and time, invite the appropriate representatives from local television news programs, daily newspapers, industry or trade publications, etc.
2. Determine in advance if media will be invited as guests to the entire event or just a particular segment of it. If media are invited to cover only a specific aspect or portion of the event, be clear about this in your invitation. Make sure to allow plenty of time for media members to arrive so they will be able to capture the action and key aspects of the event.
3. Remember to count media members in your food and beverage calculations. Also figure out if you want them to sit in a specific place (TV camera operators in particular will need a spot with a clear view of the "stage" or "podium.")
4. Ask the media in advance what their deadlines are, and keep those in mind when creating the event schedule. For example, if an event is to be broadcast on the evening news, the film crew and editors will need time to create an appropriate clip.
5. Prepare media kits ("press kits"). This can include biographies of you and any other speakers; background information about the event, host organization and sponsors. Be sure to keep track of media no-shows so that a press kit and follow-up correspondence can be mailed to them.
— Excerpted from "Meetings and Conventions" magazine.