Introduction to Affiliate Marketing for Resume Writers

I get a lot of questions from resume writers about how to avoid the "Time for Dollars" Trap -- that is, how to unlink your income from billable hours. Affiliate marketing is one way to start this journey.

You may be doing affiliate marketing without even knowing it. For example, if you write a resume and refer your client to Bob Bronstein at Profile Research to research employers and distribute the resume and cover letter, you’re engaging in affiliate marketing. If your client mentions that you referred them to Bob, he will send you a check for a percentage of the order. That’s affiliate marketing.

Affiliate marketing is a revenue sharing opportunity between two companies. Business one (the “advertiser”) pays business two, the “publisher” (that’s you) for sending new customers to them. They may pay you for “traffic” — which is visits to your site; they may pay you for “leads” — which are qualified customer names who may end up purchasing their products or services; or they may only pay for sales, or when a purchase is actually made.

You can choose to be an affiliate for an individual company (on their website, look at the very bottom of the page and you might find a link for “Affiliates”) or join an affiliate network. Affiliate networks connect advertisers with publishers. Companies that offer their affiliate programs through networks often are making a significant commitment to their affiliate program, because they’re paying anywhere from $500 to $6000 or more to be a part of that affiliate network. Advertisers that also have a dedicated individual to serve as their affiliate relationship manager are also more committed to the success of their affiliate program — which means more support for you.

You can also work with individual providers. Profile Research is an example of this. Bob tracks the business you refer to him without the use of an affiliate network, and without a formal affiliate program. If you are a resume writer, you might also set up this type of relationship with a career coach, if you don’t offer career coaching yourself. The client mentions they were referred by you, and the career coach might pay you a flat fee or percentage of the client’s order. The same might be true if you are a career coach who refers to a resume writer. (If you're interested in pursuing this type of informal relationship, I suggest the "Developing Strategic Alliances and Partnerships with Recruiters" Special Report, which also covers developing referral relationships with other third parties, including career coaches.)

There is also a third type of affiliate program. I mentioned the terms “advertiser” and “publisher” to describe the companies. The placement of ads on your online content is also a type of affiliate marketing. The most common of these relationships is with Google’s AdSense program. Any business can purchase ads through Google’s AdWords program. If your website or blog matches the demographics of the customer the advertiser is looking to reach, his or her ads will appear on your content, and you’ll get paid for people who look at the ad … and you’ll get paid more when they click on the ad.

P.S. One of my most popular blog posts was an interview I conducted with Steve Shellist with ResumeSpider.com on affiliate marketing for resume writers. Check it out here.

Career Directors International 2010 TORI Award Nominees/Winners

Each year since 2000, Career Directors International (CDI) has sponsored the Toast of the Resume Industry(tm) (TORI) resume writing competition. Here are the 2009 winners.

The director of the TORI Awards is Gayle Howard, of Top Margin Career Marketing.

First-tier judges include:
Cheryl Lynch Simpson, Executive Resume Rescue
Robin Schlinger, Robin's Resumes
Tamara Dowling, SeekingSuccess.com
Barbara Safani, Career Solvers

Second-tier judges are:
Susan Guarneri, AssessmentGoddess.com
Tony Deblauwe, HR4Change
Susan Joyce, Job-Hunt.org
Marty Weitzman, Gilbert Resumes
Sharon Williams, JobRockit

The 2010 Toast of the Resume Industry Nominees and Winners are...

Best Career Change Resume Nominees
Laura Smith-Proulx, An Expert Resume
Mary DeLuca, Preferred Résumé® Group, LLC
Maureen McCann, ProMotion Career Solutions
Wayne Pagani, W.P. Consulting & Associates
August Cohen, Get Hired Stay Hired, LLC

Best Cover Letter Nominees
Holly Reslink, EmpowerLink, LLC
Karen Bartell, Best-in-Class Resumes
Patricia Duckers, CareerPro Global Inc.
Surranna Sandy, Resume Solutions
Camille Roberts, CC Career Services
Doug Morrison, Career Power

Best Creative Resume Nominees
Rosa Vargas, Creating Prints
August Cohen, Get Hired Stay Hired, LLC
Jeri Hird Dutcher, Workwrite
Kris Plantrich, ResumeWonders Writing and Career Coaching Services
Michelle Riklan, Riklan Resources

Best Executive Resume Nominees
Alexander Kofman, Resume Pros 4 Less
Laura Smith-Proulx, An Expert Resume
Rosa Vargas, Creating Prints
August Cohen, Get Hired Stay Hired, LLC
Erin Kennedy, Professional Resume Services
Holly Reslink, EmpowerLink, LLC
Jennifer Rushton, Keraijen

Best New Graduate Resume Nominees
Ginger Korljan, Take Charge Coaching
Jennifer Rushton, Keraijen
Laura Smith-Proulx, An Expert Resume
August Cohen, Get Hired Stay Hired, LLC
Barb Poole, Hire Imaging, LLC

Best International Resume Nominees
Beverley Neil, d'Scriptive Words
Debra Mills, Pro-CV Writing Services
Kim Mohiuddin, Movin' On Up Resumes
August Cohen, Get Hired Stay Hired, LLC
Peter Hill, P.H.I. Consulting

Best Military Conversion Resume Nominees
Mark Holmes, CareerPro Global, Inc.
Michael Kranes, Resume Slayer
Terrie Osborn, Resumes Etc.
Camille Roberts, CC Career Services
Debra Mills, Pro-CV Writing Services
Fran Sheridan, CareerPro Global, Inc.

Best Sales/Marketing Resume Nominees
Laura Smith-Proulx, An Expert Resume

Surranna Sandy, Resume Solutions

Karen D'Anna, Write On Resume Services
Holly Reslink, EmpowerLink, LLC
Jennifer Rushton, Keraijen

Best Technical Resume Nominees
Cheryl Milmoe, Career Management Solutions
Jennifer Rushton, Keraijen
Laura Smith-Proulx, An Expert Resume
August Cohen, Get Hired Stay Hired, LLC
Alexander Kofman, Resume Pros 4 Less

* * * *

Winners were announced at CDI's Award Ceremony at the 2010 Career Empowerment Summit last October in San Diego. First-place winners are identified in bold-italics (above).

Learn more about the TORI Award competition.

Happy Birthday, Justin Bieber!

Okay, so I'm not 14 years old. But I have seen Justin Bieber's movie (in 3D, no less!) -- Never Say Never.

I didn't know much about JB before I saw the movie -- other that what I read in People magazine, for the most part. But my brother has five little girls (ages 4-13) and they've seen the movie seven times now, so Jon and I came along to see it for my niece (& goddaughter) Lauren's birthday in mid-February.

I have to say, I'm impressed. The kid has talent -- and beyond that, he has something to teach resume writers about branding, social media, and (client) relationship management.

As a brand, he's a force. Seven million+ followers on Twitter. More than 6,000 Tweets sent (I'm sure by now he has a social media team helping him with it, but in the early days, it was all him!) More than 22 MILLION Facebook fans for his brand page. And when he cut his hair, he (reportedly) lost 80,000 Twitter followers. Amazing.

A guest post on the TechCrunch blog today gets it: "What Every Entrepreneur Could Learn from Justin Bieber." The BrittInspired blog opines on "What Justin Bieber Taught Me About Social Media."

My favorite bit of wisdom from that post:
 The Bieb’s career started when a talent manager found a video of him singing on YouTube. That’s all it takes. One great piece of content. One person to notice you and unimaginable things can happen. No one is going to notice you if they don’t know you’re there.

Plus, the kid is inspiring. So is the movie. Go see it.
Happy 17th Birthday, Justin Bieber!

Resume Writers Digest 2008 Subcontractor Survey

I have just updated the "Making Money as a Resume Subcontractor" Special Report with the results of the more recent 2009 Resume Writers' Digest Subcontractor Survey. (I will be conducting the 2010/2011 survey in the next few weeks.)

Because the information was replaced in the report, I've decided to "archive" the 2008 results writeup in this blog post.

As you might expect, for many resume writers, subcontracting is a way to smooth out the peaks and valleys of self-employment, at least according to the responses in the Resume Writers’ Digest 2008 Subcontracting Survey.

Sixty-six resume writers completed the survey. Of those, 56 percent are currently subcontract writers, either for an individual or a firm. The rest used to write resumes as a contractor, but are not currently doing so.

More than half of those responding have been subcontracting for at least three years, and fully half of those responding only write for one individual or firm. Most writers produce 1-2 projects per week as a subcontractor.

Compensation

The opportunity to earn extra income is often the driving force behind the decision to subcontract. Interestingly, the average pay for nearly half of all writers was between $51-$150 per project. Nearly three- quarters of writers are paid a flat fee for each project they accept, receiving 21-35% of the client’s charge, in most cases.

Typical projects include a resume and cover letter together (55 percent), followed by a resume only (18 percent). Other services include bios, thank you/follow-up notes, interview preparation training, KSAs, and ASCII text conversions.

Project Management

Most subcontracting projects are assigned via e-mail (61 percent), although a substantial number are also assigned over the phone (17 percent) or through a web portal (12 percent).

The average turnaround time is 3-5 days (33 percent), although shorter timeframes (24-48 hours — 23 percent; 48-72 hours — 28 percent) are not uncommon.

Because standardization is one key to working with a large volume of clients, it’s not surprising that 35 percent of resume writers work with clients via e-mail contact only, transforming old résumés and client worksheets into new documents.

What the writer produces is also fairly uniform — 56 percent of writers work with the client from the draft production through project finalization, working directly with the client to make changes. Seventeen percent produce a draft version only, and 20 percent create the draft but then work with the contracting individual or firm to finalize the project.

Some contracting firms supply templates (24 percent), while most prefer the writer produce the document entirely from scratch (46 percent).

Most subcontract writers are generalists; however, for those that specialize, they most often identify themselves as experts in writing executive resumes.

Substantial growth in subcontracting opportunities exists for resume writers who specialize in federal resumes, as only three percent of survey respondents reported they specialize in this area, and demand from firms seeking subcontractors who have expertise in writing federal resumes continues to grow.

First Look: 2010 Resume Writers' Digest Industry Survey

The 2010 Resume Writers' Digest Annual Industry Survey was conducted in December 2010/January 2011. To give you an idea of who the respondents are, sixty-eight percent of respondents are self-employed full-time (17 percent are self-employed part-time). Seventy-six percent work from a home office only (12 percent have both a home and business office). Twenty-two percent have been writing resumes for fewer than 5 years; 37 percent for 6-15 years, and 35% for more than 16 years.

January is the busiest month for these writers, followed by February, May, September, and October. 

Money is always an interesting benchmark for writers. Hourly rates charged by writers range from $25-$450 per hour, with the most frequently hourly rate cited as $50/hour. Because of the disparity of hourly rates provided, the average hourly charge was calculated at $105/hour -- although, as mentioned, most rates were under $75/hour.

Another question is how many resumes are written each week, on average. The most common response is three resumes per week, although several respondents write up to 10 per week. The average, however, was 3.68 resumes per week.

The next issue of Resume Writers' Digest will contain the full survey results -- including more statistics about resume writers (we compile a profile of what we call the "average resume writer" based on survey responses), plus number of hours worked each week, least favorite part of being a resume writer, biggest challenges, and average resume sale amounts.

Be sure to subscribe to the newsletter to read the full survey results. Subscriptions are free, and are supported by the sale of our information products (books, special reports, teleseminars, webinars).


What do you think of these survey results? How do you compare?

Frequently-Asked Questions About Referral Relationships

In my new special report, "Developing Strategic Alliances and Partnerships with Recruiters," I address some frequently-asked questions about developing and structuring referral relationships.

Here are some of those questions:

Question: Why would a recruiting firm contract with me instead of hiring a resume writer to join their staff?

Answer: The major advantage to the recruiting firm is that they do not increase their fixed costs when they contract with you instead of hiring an employee. They collect a commission for referrals they send your way, but don't have to pay a (fixed) salary for what may be an uneven workload.

Question: How should I handle 'internal' client projects for the recruiting firm?

Answer: There may be situations where the recruiting firm contracts with you directly to write a resume for a key client (instead of the client paying you).

In these situations, you can charge the recruiting firm your fee, less the referral commission (i.e., they would pay 60-85 percent of your normal rates for these projects), paid directly to you at a specified time (i.e., once a month). I suggest invoicing the recruiting firm for these projects and handling payment separately, rather than deducting payment from commissions you owe them.

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Want to learn more? Purchase the report, "Developing Strategic Alliances and Partnerships with Recruiters." The cost is just $27 and the file is available for immediate download.

Resume Turnaround Times: Subcontracting Survey

I'm going to have to add a question to the 2011 Resume Writers' Digest Industry Survey about average turnaround times for resumes -- but I do have some data on it from the 2009 Resume Writers' Digest Subcontracting Survey:

Excerpted from the "Making Money as a Resume Subcontractor" Special Report:

While rush fees may be available for extremely short turnaround deadlines, in many cases, contracting writers must produce projects in shorter timeframes than they would when working with their own clients. 

Reported turnaround times include:

Less than 24 hours -- 10%

24-48 hours (1-2 days) -- 10%

48-72 hours (2-3 days) -- 24%

3-5 days -- 52%

More than 5 days --  4%

Career Management Alliance Conference: April 2011

The Career Management Alliance's 2011 Conference will be held in Las Vegas from April 6-8. This year's theme is "Serving Clients-Solving Challenges" and the keynote speaker is "America's Secret Millionaire," James Malinchak.

Other featured speakers include Susan Ireland, Kathryn Troutman, Tim Tyrell-Smith, and Ross MacPherson, Susan Joyce, Kathy Hansen, Chandlee Bryan, Karen Siwak, and more!

Early registration ends March 1. For more information, click here.

New Special Report: Developing Strategic Alliances and Partnerships with Recruiters

Have you ever considered developing a formal relationship with a referral source -- a recruiter, headhunter, career coach, mental health therapist, even a Realtor® -- but didn't know where to start?

Today, I'm officially launching my latest Resume Writers' Digest special report: "Developing Strategic Alliances and Partnerships with Recruiters."

This information-packed report is designed to give you an in-depth guide to develop and structure these relationships -- from finding prospective referral partners to coming up with a compensation structure to things you should include in a Letter of Agreement or contract to ensure the relationship begins -- and ends -- the way it should.

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Here is an excerpt from the report:

Risk vs. Reward and the Role of Resources
The more risk you take on (i.e., investment in materials, free programs for the recruiting firm's clients), and the more resources you commit (developing custom forms and templates, meeting with clients at the recruiting firm's offices because that is more convenient for them), the greater the share of the project fee you should reap.

You might consider different fee-splitting percentages, depending on the arrangement:

• Seeing clients at your office vs. at the recruiter's office vs. virtually
• If you are collecting the fee vs. if they are soliciting the funds and then paying you (thus allowing them to "use" the money in the meantime).

If it's up to you to structure the agreement, write it in such a way that is favorable to you, and be prepared to negotiate the details, if necessary.

As a general guideline: The more resources you commit to the project, the greater your share of the project fee should be.

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I conducted interviews with resume writers who currently are in strategic alliances and/or partnerships with recruiters or headhunters and there are also five case studies in the report detailing their experiences. Report also includes Frequently-Asked Questions.

The "Developing Strategic Alliances and Partnerships with Recruiters" special report is just $27 and is available for immediate download.

In addition, I'm doing a special giveaway ... Suggest a topic for a future Resume Writers' Digest Special Report (using the comments section below) and I'll pick one random entry to win a free copy of another one of my special reports, "Maximizing Your Cash Flow: Subcontracting and Referral Relationships." Limit one entry per person. Comment deadline: 2/28/11. Winner will be notified via e-mail.

Media Tips for Resume Writers: Looking Good on TV

Media training is a topic I’m very passionate about — my bachelor’s degree is in public relations and I recently conducted a training session for one of my (non-resume-related) clients. I'd like to share with you some tips for looking good in a TV interview.

77% of adults say they watch local broadcast news several times a week or daily. Clearly, the media could be important in helping you reach job seekers and those in need of a resume or update.

The first thing to remember when trying to project this friendly, expert version of yourself is, “The only thing you have complete control over in an interview is you.” 

You can take control of any interview by remembering this simple point: The person interviewing you may direct the questions and topics, but you, the interviewee, have 100% control over your answers.

If you want to get your point across, it’s important to be clear exactly what your message is. But do it in a conversational style.

Two Answers

Don’t worry too much about the questions you’ll be asked in an interview. For any question, there are exactly two answers:

1)    Either you know the answer

2)    Or you don’t, and you say, “I don’t know” and steer the conversation back to something you do know.

It's All About The Visuals

In contrast with print interviews, TV is a visual medium — preparing how you look is as important as preparing what you say.

You’ve probably heard that the camera adds 10 pounds, but did you know that it can also suck the energy out of you? Someone who speaks with normal energy in a one-on-one conversation comes across as flat and monotone on TV. So it’s important to dial up your enthusiasm a notch or two for TV.

Also, smile! Smiling is a good strategy anytime you are in front of a TV camera. Most of the time, when we’re listening to someone else, we have a blank expression on our face — but on TV, a blank expression comes across as a frown. Keep a slight smile on your face — not a huge grin, just show a few teeth and raise your cheeks slightly.

By the way, the reason why it appears that the camera adds 10 pounds is that many people lean backwards in their chair, when they should be leaning forward. If you sit back and relax in your chair, your head will be further away from the camera than your stomach. Unfortunately, the camera latches on to whatever is closest...your gut!

Don’t sit up perfectly straight either – you’ll appear stiff and nervous.

Lean in

Instead, for seated interviews, sit up and lean forward about 15 degrees towards the camera. This will make you appear taller, thinner, younger, and leaner.

Also, it’s okay to move around a bit in a TV interview — if you sit too still, you’ll look stiff and unnatural.

One of the best things you can do to improve your performance is to watch a videotape of your interview and get feedback from other people as well. You will always find something to work on.

For example, in December, I was on the Channel 3 mid-day news with Sheila Brummer, promoting one of my client’s events. I thought it went really well — I had my smile going, I got my lean just right, I was expressive … I got in all of my sound bites … but the first thing my TV producer brother said to me when he saw me was, “Absolutely!”

It turned out that I had used the word “absolutely” four times in a two-minute interview. That may not seem like a lot, but trust me, in watching it back, it was a lot. So that’s something I’ll be conscious of next time.

Most often, you’ll notice a lot of uhhs and umms from jittery interview guests. You can avoid this by simply slowing down a bit.

Clothes Make the Man (or Woman)!
Probably the biggest question I get asked is what to wear — and what not to wear — on TV. In general, don’t wear shirts with busy patterns. For men, a light colored shirt with a dark jacket works well. For women, solid colored shirts in dark colors work well.

And women, don’t wear a tight-necked shirt. Usually, they’ll want to thread a wireless mike under your clothes and clip it at the top of your shirt, so a button-up shirt works well.

The best advice I can give you is to notice what the anchors are wearing next time you tune into the news.

In general, with TV interviews:

•  Ignore the camera

•  Make eye contact with your interviewer

•  Look alert and interested

Guest Blog Post: The K.E.Y. To Becoming a Successful Ebook Writer

By Jimmy D. Brown

There must be some reason why certain ebook writers are successful and others are not.

In other words, why do some authors make hundreds -- or thousands of dollars each month -- and others barely make enough to cover their credit card processing fees?

There must be some reason for the difference in level of success, right?

There is.

In fact, there are three "reasons" why that I want to share with you now. I've used the word "K.E.Y." as an acronym to reveal these three elements of successful ebook publishing.

1. K = KEEP it concise.  

One of the biggest mistakes ebook writers make is starting their project with the idea in mind that their ebook must be a certain number of pages in length.

That is, they assume the ebook should be 50 pages or 100 pages or even 200 pages in order to be desirable to consumers.

Wrong.  Ding. Thanks for playing.

Much more important than QUANTITY is QUALITY.  Almost every potential customer in your target market is considerably more interested in learning something useful than they are reading a bunch of commentary that has little or no real value to them.

The ability to concisely (yet comprehensively) share content that is practical is a must if you want to be successful in the information business.  No fluff.  No filler.  No fat.  Just the meat.

That's what readers want.  Especially today in our fast-paced, instant, I-want-it-now society.

And chances are you are much more likely to write a 30-page manual to help your clients create an online profile for job searching and get it done than you are to slave over trying to measure up to a 200-page masterpiece.

Your first key to success is "keep it concise." Share what you need to share in the least amount of pages as possible. It doesn't have to be the great American novel.  This isn't Hemingway.  

2. E = ENJOY yourself.

I simply must mention that if you enjoy your "work" then you are exponentially more likely to complete your ebooks than those who reluctantly or grudgingly write.

Seriously, don't underestimate what I'm saying here. You'll get much more done as a writer by having fun with your subject matter.

That's the beauty of information publishing.  YOU get to pick the topic.  A topic of interest -- of passion -- to you as the author.  Something you find enjoyable, even exhilarating.

To be sure, you want to choose topics that are in demand and have a ready-made audience awaiting who are willing to purchase them.  But, at the same time, you can look for those marketable topics that appeal to your interests and expertise.

(It's a natural that resume writers have lots of topics that will be of interest to job seekers.)

I don't care how "profitable" a subject may be, I'd never take it on as a project of mine unless I got some sense of satisfaction or enjoyment in writing about it.

Instead, look for those things that you are already talking about anyway.  And then write what you've been talking about.

3. Y = YIELD results.

Finally, I must exhort you to "yield results."  That is, you simply must stick to it and finish the job.

I cannot tell you how many people that I've met online who struggle with the affliction "short-of-the-finish-line-itis."

They begin running the race with gusto.  They pick their topic like it was a Nike outfit.  They outline their ebook like they just heard the starting gun fire.  They come up with ideas to include in their work like they were sprinting down the track.

And when they round the first corner, they start slowing down.  Before they know it, they're up in the stands watching others cross the finish line.

That's why I am adamant about telling you the golden rule of ebook content:
Never start something you can't finish in 30 days.

With any new ebook you are planning on writing, choose the topic and outline it in such a way that you can complete the content within one calendar month.  Anything that goes beyond that period of time is likely going to be discarded somewhere past the starting gate and before the finish line.

It's important that you set for your goal a reasonable, reachable amount of pages for your ebook ... such as 30 pages.  Then, divide that goal number of pages into your 30 days.  In this example, it would mean writing just ONE page per day (very realistic!) for 30 days and your ebook will be completed.

Victory!  The finish line!

Certainly there are a wide variety of other "keys" to being successful as an ebook writer (choosing the right topics, learning to outline well, brainstorming ideas, marketing, etc.) but these three form a solid foundation for you to build upon as you continue to learn more about information publishing.

K = KEEP it concise.
E = ENJOY yourself.
Y = YIELD results.

See you on your victory lap!

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Jimmy D. Brown is the author of, "5 Keys To A Big-Profit, S.M.A.L.L. Reports Business."  To download your free copy, visit http://www.SmallReportsFortune.com

Clipart courtesy of http://www.freeclipartnow.com

Results of Subcontracting Survey: Show Me the Money!

One of the most frequently asked questions I get from resume writers who are considering subcontracting for other firms is: How much does it pay?

The second Subcontracting Survey was completed by 33 respondents. Ninety percent of those currently work as subcontract writers, either for an individual or a firm.

Results are pretty evenly split between writers who only work for one individual/firm and those who write for multiple individuals and firms.

The average pay for a subcontract project is below rates that individual resume writers could earn on a project they marketed and managed themselves, but that’s part of the trade-off. In exchange for having someone else handle more of the client management tasks, contract writers can focus on content development.

Average pay per project:

$50 or less -- 0%

$51-$100 -- 27%

$101-$150 -- 18%

$151-$200 --  33%

$201-$250 -- 6.5%

$251-$300 -- 9%

$301-$400 -- 6.5%

$401-$500+ -- 0%

Most resume writers are paid a flat fee per completed project (82 percent of those responding), versus a percentage of the client fee. None of the writers who responded are paid by the hour, although these arrangements do exist. For those who are paid a percentage of the project, the usual portion for the resume writer is 21-35% of the project fee.

You can read the full survey results in the "Making Money as a Resume Subcontractor" Special Report, published by Resume Writers' Digest. The cost is just $20 for the 40+ page report. (It also includes qualifications required for contractors and listings for a couple dozen firms seeking subcontractors, including type of work performed/specialties, turnaround times, and -- in many cases, what they pay.)










You can also read the complete results of the 2008 Resume Writers' Digest Subcontracting Survey in our three-post series from September 2009.

ExecuNet White Paper: How to Make Your Resume Recruiter Ready

ExecuNet (a national business referral network with a private membership site) is offering job seekers a free report, "How to Make Your Resume Recruiter Ready" by ExecuNet Contributing Editor Marji McClure (presumably as a way to build up their opt-in e-mail list -- a great technique, by the way!). Thanks to Kathy Hansen of Quintessential Careers for bringing this to my attention in her Feb. 14 blog post on the subject.

The special report is an excerpt from a full-length article available only to paid subscribers of the ExecuNet service. While the special report is interesting, I will caution you about directing your clients to the special report, as it is focused on making the resume recruiter ready. Because the survey subjects were primarily recruiters (as opposed to hiring managers specifically or HR personnel), they often have special needs/requirements for the resume that other target audiences might not express as preferences... and, consequently, things you might not put into the resumes you write that aren't being sent to recruiters.

For example, "some recruiters" in the survey want candidates to include specific years of employment dates and college graduation dates -- and while there is some disagreement within the careers industry on this practice, certainly most resume writers will disagree with one expert quoted in the article who says that 30 percent of the resume should focus on the job seeker's work history from 10-20 years ago, and 10 percent on 20+ years ago. Conventional wisdom in the resume writing field is that the resume should include the work history for the past 10-15 years, unless there are compelling reasons to go back any further in time than that.

There is some good information that should be shared with job seekers in the report.
What can resume writers do with this report?

• Quote from it. I'm always looking for research that dispels the One-Page Resume Myth. I'd prefer the raw data to use to substantiate this, but you could cite this report as another example of one in which hiring experts feel that the resume length should correspond to the accomplishments of the job seeker.
• Use it as inspiration for conducting your own research and writing your own report. You could do a survey within a specific industry you specialize in (finance, for example) or within your geographic target area.

Resume Writer's Resource: Recruiters Connection

Looking for recruiters to recommend to your clients? Take a look at Recruiters Connection. It's a national directory of recruiting firms. You can search geographically, by industry, and by keyword.

They also offer what they call "Train and Gain" webinars. Many of these are free. Check it out!

Work-at-Home Opportunities (updated 2/2011)

On her  show last week, radio talk show host Kim Komando spoke with an Iraq veteran who was looking for work-at-home opportunities. She posted an updated list of opportunities her staff had researched on her "Picks of the Week" page, and I've linked to that article here. This is a great resource to share with your clients -- or to use yourself, if you're looking for additional income.

Several of the firms mentioned for work-at-home customer service jobs were the same ones I identified in a September 2010 blog post on the topic. One of the most consistent hirers is West (headquartered in Omaha, Nebraska, my hometown.)

(If you are looking for additional income, consider subcontracting as a resume writer. There are many resume writers who work for other firms -- in addition to their own resume writing practice, or instead of it! by contracting as a resume writer.)

Day 3: Valentine's Day and Resume Writing!

Several years ago, I wrote a news release entitled, "Looking for a Job is a Lot Like Looking for Love." I wrote about it in a previous blog post (2007), but today's post is not specifically about getting publicity for your resume writing business. (If it was, I should have written this post two weeks ago, because tying your business to a special event through publicity requires a bit of lead time!)


Tying your resume writing business to a special event (or holiday, in this case), can be done in a couple of ways:

• Write a themed blog post. One of my favorite for Valentine's Day is Jacqui Barrett-Poindexter's story about how she and her husband met (on Match.com).
• Host a sale or special offer. This can be a one-day, one-week or month-long special -- a "We Love Our Customers" promotion, a gift with purchase, or if you sell information products, a bundle offer.
• Send cards to your customers. Several resume writers send out Christmas or holiday cards to their clients -- but how many of them send them for Valentine's Day? This type of keep-in-touch marketing can spur repeat business and referrals.

If you're planning on tying your resume writing business to a holiday, be sure to give it some thought a few weeks ahead of time, and get the word out in advance. (And consider creating a public relations campaign around your efforts too! You'll find some good resources in this previous blog post.)

This is the third in a series of blog posts as part of "The Jessica Swanson 50-Day Blog Post Challenge." Today's challenge is: "Relate your small business to a special event."


Clip art courtesy of 1ClipArt

Day 2: Biased "Resume Writer" Evaluation Websites

I wrote about this type of website before -- the website that purports to "rate" professional resume writing services, but is really a shill (or shell!) site for a resume writing company with multiple websites. My initial post on the subject got more than 20 responses.

Here's the latest website of this type -- Resume Shopper.

My problem with Resume Shopper is that they advertise The "Top 7 Resume Sites" but it appears to be a site that resume sites can pay to advertise one (and therefore be listed as a "TOP" resume site). Furthermore, in looking at the sites that are linked, it appears that they are all owned by the same company, as the contact information for many of the sites is "535 W. South Boulder Road, Suite 240, Lafayette, CO 80026." (That's the contact address for KSA-Help, Federal-Resumes.us, Career Change Resumes, and Entry-Level-Resumes.)

Furthermore, although Resumes Guaranteed lists "Andrew Greenstein" as a member of the Professional Association of Resume Writers and Career Coaches (which he is), according to their website, he's not using the official PARW logo, which is strange. Here are the logos he displays:

1-on-1-resumes, which Greenstein also owns, is also listed as one of the "Top 7" sites. Resume Perfection, another of the sites listed, has the same design/structure as 1-on-1 Resumes and even references 1-on-1 Resumes:

I think this is deceptive advertising. There is certainly nothing wrong with having multiple sites dedicated to different segments of the job market (i.e., an executive-targeted site, a new-college-grad website, etc.), but setting up a website that purports to be an objective source of information about resume writing services (saying, "NO resume service is permitted to advertise here until they have been thoroughly reviewed and tested by our analysts") is misleading to consumers.

And it reflects poorly on our industry. This is a scam that reputable resume writers don't engage in.

This is the second in a series of blog posts as part of the "The Jessica Swanson 50-Day Blog Post Challenge." Today's challenge is: "Expose a scam in your industry."

Facebook Fan Page Resources

Great blog post by Joan Stewart (The Publicity Hound) about what to do if your Facebook Fan Page disappears.  The best resource in the blog post is Facebook expert Mari Smith's listing of 120+ Facebook forms that will help you reach the right person.

Day 1: What I Love About the Careers Industry

Today is the first day in my quest to complete "The Jessica Swanson 50-Day Blog Post Challenge."

Today's blog post is based on Idea #49: Talk about what you love about your industry.


There is lots to love about the careers industry. For one thing, there is a spirit of cooperation (not competition) that I've seen throughout my 15 years of involvement in the industry ... and that hasn't diminished, even though resume writers now technically "compete" against one another for clients (which wasn't the case as much in the 1990s, when geography primarily determined which resume writer you worked with). From sharing ideas and information on e-lists and at conferences, I was amazed at how much resume writers were willing to share with their colleagues ... and this hasn't changed.

The careers industry is also great for someone like me, with what I call "mild ADD." I'm your typical entrepreneur -- I like wearing lots of hats, and I get bored if I work on the same thing every day. The careers industry is perfect for this. I can write resumes for a huge variety of industries (if I want -- or I can specialize). If I don't want to write resumes, I can be a career coach. I can teach job interviewing skills. I can produce informational products for job seekers. I can work for myself, or I can be a subcontract writer and never have to talk to a job-seeker directly, if I don't want to. I can write career-related books. And I can do all of those things in the same week, if I want.

There's always something new to learn in the careers industry. It's like being a scientist, or a pioneer. You're constantly learning new things and testing new theories. Fifteen years ago (heck, 5 years ago!), there wasn't social media. Writing LinkedIn profiles for clients are all the rage now. Looking back at the January/February 2000 issue (11 years ago), you can see how things had changed. Back then, I remember, working from a home office was pretty hotly debated. Now 76% of resume writers work from a home office (according to the 2009 Resume Writers' Digest Industry Survey). Also in that issue was an article, "Resumes Stink: Start Asking for a Portfolio." Funny.

The careers industry is also great because it offers the potential for great income for resume writers. Whether you write 1-2 resumes a week or 10 or more, you can make a couple hundred dollars, up to a six-figure income. It all depends on what you want to specialize in, what kinds of clients you want to work with, whether you want to work with clients yourself or subcontract, and how much you charge.

What do you love about the careers industry? Leave me a comment below.

How I Got Started in Resume Writing

I've been writing resumes since I was 12 years old. I wrote my dad's resume when he was looking for a new job, after leaving a family business owned by my uncles. I was in sixth grade. Ironically, it was my first federal resume (they didn't actually have a federal resume format back then, because Kathryn Troutman hadn't created it yet).

In high school, I joined my school's Future Business Leaders of America chapter, and this is where I really developed my resume writing skills. As a senior attending the State Leadership Conference (SLC), we were allowed to compete in a Job Interview contest. You would prepare a resume and cover letter for a fictional company and they would bring in real HR folks and hiring managers from businesses in the community to interview for this job. The top candidates would receive awards, and one lucky contestant would compete at the National Leadership Conference (NLC). I'm sorry to say that I didn't win the Job Interview competition (I think I came in fourth ... due to wearing a black-and-gold interview outfit, instead of a black or blue suit ... oh, what I know now!!), but my scores did qualify me to place very high in the Ms. Future Business Leader competition (I think I was runner-up) ... this was 20 years ago, don't quote me!

But in putting together my resume and cover letter, I learned that I enjoyed writing resumes -- and I was good at it. In fact, I came back every spring for the next 5-6 years and taught each year's class of seniors how to write their resume and cover letter for the competition, and basic interviewing skills. I'm thrilled to say that several of my candidates WON the job interview competition ... and my younger sister was even selected as Ms. Future Business Leader [Nebraska] (and competed at the national competition, coming in fourth in the nation).

As I was getting ready to graduate from college, my then-boyfriend (now-husband) and I were thinking about starting a business. We were getting our degrees in journalism/public relations and we wanted to work with small business owners. (A futile effort I detail in this post.) Anyway, when that market failed to materialize, I decided to write resumes. I joined PARW, read "How to Start a Home-Based Resume Business" (1st edition), and dived in, with a Yellow Pages ad.

I've been writing resumes now (as a paid resume writer) for 15 years. I've written resumes from A to Z (an accountant I'm currently working on a resume update for, to a zookeeper at Omaha's Henry Doorly Zoo). For a period of time, I subcontract wrote (for an individual writer as well as for CareerPerfect). And, in 1998, I decided to publish a newsletter for other professional resume writers.

That's how I got my start in resume writing!

The Jessica Swanson 50-Day Blog Post Challenge

Over the past few days, I've shared with you a couple of the challenges that have been keeping me from being as active as I'd like to be on continuing to develop Resume Writers' Digest. It's not a matter of interest or passion (I've got those in spades for the careers industry), but rather a lack of focus, priorities, and time. (But even that's just an excuse. I can make the time if I make it a priority, if I just focus on what I want!!)

2011 marks the 15th year of the business I own with my husband, Image Building Communications. Jon and I started the business while we were still seniors in college at the University of Nebraska at Omaha. I can tell you, however, that the idea that we had for our business in 1996 is a far cry from what we ended up doing over the past 15 years. (We thought we'd be providing marketing and public relations support for the SOHO market. Remember SOHO? Small Office Home Office? No one even uses that term anymore. What we found out, pretty quickly, is that SOHO clients didn't have the money to pay someone to help them with their hands-on marketing. They were doing it themselves, or not doing it at all. I did find that writing resumes was a legitimate business opportunity.)

I didn't consciously think about a plan for revitalizing my business this year. In fact, I had actually forgotten it was our 15th year, until Jon mentioned it on Facebook earlier this week.

I have two sayings that I use all the time: "There's only one of me" (usually, when I get my 50th demand for a pressing issue in a particular day), and something along the lines of "I need to focus on growing our business, not everyone else's." (It's like the resume writer who helps her clients get a $100,000 job with a $150 resume and then gets resentful.) You're not going to be able to stay in business if you can't/won't/don't charge what you need to make money doing it. As far as I know, there aren't any resume writers who work from grants and donations!! (You're not a charity; stop acting like it!)

Anyway, I digress.

I've spent the month of January focused on a theme: LEARNING. Taking the time to sign up for free (and paid) teleseminars and webinars on topics that are going to help me move forward. It's given me lots of ideas and inspiration. And 4-5 notebooks full of great stuff.

But so far, I'm still having trouble moving forward.

I have two main challenges:

1) I need to find a resume writer that I can work with who can handle the resume writing clients that come my way. At this particular time in my life, I'm not interested in taking on new resume clients, or working on resume updates/rewrites for past clients. But because I've been writing resumes for 15 years, I get calls all the time. I keep saying yes, but it's not what I want to be doing right now. (And I keep thinking that I just need to send out an email to my subscriber list and see if someone is interested in working with these folks, in exchange for a small referral fee for me...)

2) I need to make working on Resume Writers' Digest a priority. Getting the newsletter out. Lining up advertisers and joint venture partners and affiliates. Researching and developing content that will be new special reports. Heck, going to a conference again (it's been too long). Speaking at a conference again (it's been way too long). But I keep getting distracted by other interesting projects (mainly, outside clients that want my help in growing their business or improving their social media presence) -- but they're not leading me where I want to go. I need my subscribers and blog readers to tell me that they need me to do this ... to let me know that if I "build it" they will "come" (consume the content, buy the special products!)... Ironically, I get a handful of these emails each time I publish an issue of the newsletter... but I haven't published an issue in a while ...

The only way to eat an elephant is one bite at a time. So I'm going to start with my February theme. The theme for February is WRITING.

I came across a great Facebook note by Jessica Swanson, Shoestring Marketing expert. In it, she outlines 50 blog topic ideas for small business owners. Along the lines of the Julie/Julia Project (without the F-bombs) or a little more like The Happiness Project (highly recommend the book, by the way). This one is going to be shorter. I can't commit to a yearlong project at this point ... that's why I'm taking it a month at a time (January = Learning; February = Writing; March ??).

I'm starting what I'm calling "The Jessica Swanson 50-Day Blog Post Challenge" -- starting Feb. 1, I'm going to take one of Jessica's 50 suggestions and turn it into a blog post. From what I've seen already, some of them are going to be easy. Some are going to be hard and require me to learn some new skills (posting a video or screencast? I've thought about those, but never done it before).

So, starting Tuesday, you're going to see posts that will be labelled as part of "The Jessica Swanson 50-Day Blog Post Challenge." I'm not taking them in order (mainly because #6 is that video/screencast idea). We'll see what I'm able to come up with... stay tuned!

Here's the links:
Day 2: Biased "Resume Writer" Evaluation Websites

Generating Rapid Cash Flow in Your Resume Writing Business

I spent a couple of hours over the past four days listening to the great information shared in Ellen Britt's Rapid Cash Flow Secrets telesummit calls. There were four sessions each day, with each presenter sharing their best ideas for generating quick cash flow as well as developing a sustainable business income for the long haul as well. There were several big-name presenters, including Jessica Swanson, Michelle PW, and Christine Gallagher.

Many years ago, I had the idea that resume writers needed to create some sort of program to complement the resume writing services offered. My original idea was something like a pre-paid legal services model -- where folks would pay a small fee per month (like $12 or $20) and receive access to resume services on an ongoing basis (like one resume update each year).

After listening to the programs, I got some new ideas for resume writers -- like the idea of a membership site (which is kind of like the legal services model), with resources for resume clients. It can be provided as a bonus with the purchase of the resume on a free trial basis, and then as an ongoing subscription revenue source after that. While the average membership site only keeps clients for 3-5 months, I think a resume writer's membership site might attract clients for 6- to 12-months (and certainly selling it in time chunks like that would lessen the attrition rate).

Are you interested in learning more about these kinds of principles? You can purchase the audio files and transcripts for all 16 Rapid Cash Flow Secrets sessions using this link for just $97. I'll also be writing and/or speaking about how you can apply some of these principles in your resume writing business for short-term and long-term income generation in future blog posts and in the Resume Writers' Digest newsletter.

Is this a topic you're interested in learning more about? Let me know...

Associations for Professional Resume Writers

I'm leaving up the original post (below), but I've updated the association listing.
Check out the updated post by clicking here.

Looking for networking opportunities, certifications, information, and more? There are several associations devoted to the professional resume writing and careers industry.

These include:

• The Career Management Alliance. Originally founded as the Career Masters Institute (CMI) by Wendy Enelow, "The Alliance," as it is informally known, was purchased by Kennedy Information (which became BNA Subsidiaries LLC). Their annual conference is in Las Vegas in April 2011. The conferences are pricy, but well done. Memberships begin at $135/year.
• Career Directors International (CDI). Originally founded as the Professional Resume Writing and Research Association (PRWRA), this association is run by Laura DeCarlo. They offer one of the best annual conferences out there. Dues are $150/year. They offer several certifications, including the Certified Advanced Resume Writer (CARW), Certified Expert Resume Writer (CERW), Certified Resume Specialist (CRS), and Master Career Director (MRD) designations. They also offer an annual resume writing awards contest, the TORI (Toast of the Resume Industry) awards.
• Career Professionals of Canada. With a subscriber base of 250, three credentials that are widely recognized by Canadians, and a rigorous training program, CPC is a valuable resource for Canadian practitioners.
• Career Thought Leaders. The brainchild of Wendy Enelow, Career Thought Leaders Consortium bills itself as a "think tank" -- but is offering a conference and symposium in 2011 in Baltimore in March.
• CertifiedResumeWriters.com. Not really a true "association," this is an online directory for resume writers that has morphed into an "information resource site" for resume writers as well. Maria Hebda puts together an impressive line-up of teleseminars. There is a one-time (lifetime) membership fee of $497. (Multiple pay-payment options are available.)
• The National Resume Writers' Association (NRWA). This is a member-driven organization, with a volunteer board of directors. They offer an annual conference (the 2011 conference is in Maine) and a rigorous certification -- the Nationally Certified Resume Writer credential. Dues are $150/year (2-payment and 3-payment options available for new members).
• Professional Association of Resume Writers and Career Coaches (PARW/CC). Founded by Frank Fox, PARW was the "original" resume writing association, from which many other associations branched off. PARW offers the most common resume writing certification, the Certified Professional Resume Writer (CPRW) credential. It also certifies individuals as Certified Employment Interview Professionals (CEIP) and Certified Professional Career Coaches (CPCC). Membership is $150/year.
• Resume Writing Academy (RWA). Not an association, really, the Academy is a training program offered by Louise Kursmark and Wendy Enelow. Resume writers can earn the prestigious ACRW (Academy Certified Resume Writer) credential, which is the preferred certification for many resume contracting firms.
• Arizona Resume Writers' Association. This small group maintains a website to market their services collectively to prospects in their geographic area.
• Association of Online Resume & Career Professionals (AORCP). It offers a Certified Master Resume Specialist (CMRS) credential. Membership is just $50/year.

I Got Distracted

I sometimes say that I have "mild ADD" -- I think most business owners do. We enjoy wearing lots of hats, and don't like doing the same thing every day. I think it's what makes us great resume writers -- I know a little bit about a lot of subjects, and I'm naturally very curious ... which makes it easy for me to get interested in the wide variety of professions that I've written resumes for. It also makes me very distractable.

Which brings me to this blog post. I started Resume Writers' Digest about 12 years ago, I think. (I could go look up the first issue, that that would just distract me from writing this blog post.) It started as a print newsletter, six issues a year for $36. It was initially 8 pages. At some point along there (again, I'm not going to look it up, but I think it was about 2002), I started putting out 16 and 20 page issues ... I think one was even 28 pages. I raised the subscription fee to $60/year ($10 an issue, six issues). It was wildly successful. We "covered" all the major conferences. I solicited paid articles from the top names in the business. (I particularly loved Louise Kursmark's column in each issue). We had advertisers... lots of them.

But then I got distracted. I can't even remember why now, but I had another project (or another client) that took up so much of my time that I couldn't keep on top of the newsletter. So I let it die out. I was sad to see it go, but I had a lot of other stuff going on. (If I recall correctly, it was also around the time that I got married and moved my business into my home.)

A few years ago, in September 2007, I brought it back again -- this time as a free online issue, supported by advertising and the sale of my special reports. But several of the earlier advertisers weren't around anymore, and I got a lot of pushback from one resume writing association in particular, who were upset about the conference coverage write-ups. (They felt that session write-ups would keep people from attending the conferences themselves. My response, that the write-ups were coming after the conferences were over, and that there are many other reasons to attend a conference other than just the content, fell on deaf ears.)

Lots of family issues from 2008-2010 kept me from staying focused on Resume Writers' Digest. The laptop I blogged on died. My former sister-in-law had a midlife crisis and cheated on my brother. My aunt (of whom I'm a primary caretaker) had a stroke. All of these, combined with the need to keep my "main" business going, led to a lack of attention to Resume Writers' Digest. I got distracted.

But I want to get back to making Resume Writers' Digest a priority again. I have a database of about 4000 professional resume writers and career professionals ... more than 800 of them subscribe to the Resume Writers' Digest newsletter. I receive a couple of emails a week from folks wondering where the next issue is. I've got dozens of articles that are ready to go ... ideas and even some full-fledged special reports ... but not enough hours in the day.

I don't really have any grand announcements in this blog post. I mostly just wanted to let you know that I'm working on it. I need to put a plan and a timeline in place ... and say "no" to some other things so that I can get back to what I really am passionate about ... supporting resume writers. That's been an interest of mine since I started my business in 1996 ... and 15 years later, I'm still passionate about it. It's time I put my focus back on Resume Writers' Digest.

Let me know what you want ... Does the newsletter format still interest you? Should I be putting more focus on my blog? Any particular topics for special reports you're interested in? I've got lots of ideas, but I need to know what you want too... please feel free to comment.