Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Sunday, December 1, 2019

Social Media for Resume Writers -- Simplified

https://www.pexels.com/@energepic-com-27411
Last month, in this blog post, I showcased how some resume writing colleagues are using social media effectively to increase their visibility and influence. If you’re frustrated by your efforts to get engagement on social media, I totally get it! I want to tell you about a tool I’ve been using to get the most out of social media without a ton of effort.

Social Media Challenges
You're busy running your resume writing business. You've got resumes to write, emails to answer, prospects to follow up with … all of these are competing for your time and energy.

Social media often ends up low on your priority list. (Which, many times, means it just doesn't get done.) Coming up with ideas for what to post each day is overwhelming. You're not sure what to post on social media, let alone come up with new content to post every single day.

Social Media Solutions
Over the past month, I've been using Angie Gensler’s Social Media Content Calendar as a guideline for my social media posts.


I like having a plan. One thing that I really like about the SMCC is that it gives me a content idea for every day of the year — but even more than that, I also bought the Image Templates, so I have ready-to-go images to go with them. (I also incorporate in the Ready-To-Use Social Media Graphics I provide to Bronze members of BeAResumeWriter.com — but you can never have too much content!)

I pre-schedule a lot of my posts using the Facebook page scheduler tool (when you're logged into your business page, click “Publisher Tools” at the top of the page). I also use Hootsuite (the free version allows you to manage up to three linked social media accounts.)

The neat thing about the SMCC is that it’s all mapped out for you, month by month.


For example, here’s two weeks’ worth of the calendar:



As you can see, you won't be posting exactly the same things that everyone else is. These are content prompts. (And, like I said, you can incorporate in the BARW Ready-To-Use Social Media Graphics — for example, on Saturday the 11th, for “Uplifting,” I go into my RTU folder for the month and choose a graphic with an inspiring quote.)

If you work with a virtual assistant, you could give him or her the Social Media Content Calendar and they can handle all the content creation and posting for you.

I also purchased the upgrade to the Social Media Images pack. Like I’ve said before, you can never have too much ready-to-go social media content!



Results
I’ve seen my engagement and visibility on Facebook increase with the increase in content I’ve been posting. While I’m spending a little more time posting things, it’s paying off.


Want To Learn More?
Wondering what is included with the Social Media Content Calendar?

Here’s what you get:

  • Daily post ideas planned out for you in a proven-to-work system for social media marketing.
  • 52 questions and 52 quotes — done for you! (You also have the option to purchase 155 more done-for-you image templates that can be customized with your branding.)
  • Three completely editable versions to work from — Google Sheet (this is the one I use), Microsoft Excel, and Google Excel
  • Complete list of holidays for the U.S., Australia, Canada, and the United Kingdom
  • Access to comprehensive lists of weird and special national holidays and observances.
  • Ongoing support, resources, and tutorials to help you master social media marketing.
Check out this video:



Another neat thing is that 5% of the proceeds from the purchase of the Social Media Content Calendar are donated to charity. Read about Outreach International here.

The SMCC is designed to be used with Instagram, Facebook, LinkedIn, and Twitter. The calendar is 100% editable and customizable, so it can be used by resume writers anywhere. (Not in the U.S.? US holidays can easily be removed, and Angie has provided supplemental lists of holidays for Australia, Canada, and the UK.)

If you were inspired by my blog post last month about how other resume writers are using social media effectively, and you want to be an example I draw on in the future, I highly recommend the Social Media Content Calendar. As you can see, it’s an easy way to get more engaged with social media.


Please note this post contains affiliate links and I may earn a commission if you click them and make a purchase. This is, of course, at no cost to you. Please read my disclaimer for more information

Thursday, November 7, 2019

Resume Writers: How to Get Better Results from Social Media Marketing

I see a lot of my resume writing colleagues doing social media marketing very well.

Like Julie Walraven, of Design Resumes, who reminds friends and followers on her personal page about the work that she does.



She’s also very transparent about challenges in her work — especially technical issues. Julie is also is quick to recognize partners, which amplifies her reach when she tags them, but also helps them feel good about working with her!


Or Jacqui Barrett-Poindexter, who shares helpful hints on her personal Facebook page while also talking about the in-depth branding work she does with clients. She does an excellent job highlighting her work on her personal page without being sales-y. (And uses hashtags very effectively.) Jacqui also is quick to praise and share, tagging colleagues and other pages.


Some of her posts are just fun, and give her friends and followers an opportunity to interact. (In this case, there were several “I feel ya” and “Truth!” comments.) We’ve all been there!


Jacqui is a prolific writer and blogger too, and showcases links to her recently published work on her business page, CareerTrend. It’s a great resource for her target audience of executives.


Nickquolette Barrett, of iRock Resumes, also does social media marketing effectively. She particularly does Facebook Live and video well. Here’s a post where she shared some interviewing tips with her audience after participating in a hiring event. (Make sure you ensure the privacy settings for these posts are PUBLIC so they can be shared by your audience!)



Nickquolette also does a great job of branding the tips that she shares on her business page for iRock Resumes. (And incorporates in relevant hashtags!)



Brenda Cunningham, of Push Career Management, uses Facebook Live in her weekly “Open Phones” offering. Her branded graphic on her business page is attention-getting.


These resume writers are gaining visibility and engagement — building their “know, like, and trust” with people who already know them — people who are either in a position to use their services themselves, or refer people they know.

But social media marketing is something that can be intimidating to resume writers.

If you want to do more on social media, I have two recommendations:

  • Currently, Bronze members of BeAResumeWriter.com get access to 30 Ready-To-Use Social Media Graphics each month. These are seasonally specific images that are pre-sized for Facebook, Twitter, and Instagram. Each graphic includes an accompanying quote, or you can swap them out for different quotes. (You also get more than 300 inspirational quotes as part of your Bronze membership — they’re called “Positive Encouragement for Jobseekers” and can be found on the download page for the Ready-To-Use Social Media Graphics in the Paid Members section of the site.) I recommend branding them with your logo in Canva or PicMonkey before posting online.

Here’s an example:

(Original file, Facebook format)

After three minutes of work in Canva:


Easy. Then upload the graphic to either your personal Facebook page, or your Business page. (I uploaded it to my BeAResumeWriter.com Facebook page).




Engaging in social media marketing takes just minutes a day, yet it can help you be the first person people think about when they need career services themselves, or know someone who needs help. Take inspiration from our colleagues who are doing it well, and give it a try!


Please note this post contains affiliate links and I may earn a commission if you click them and make a purchase. This is, of course, at no cost to you. Please read my disclaimer for more information.


Thursday, October 20, 2016

Be a Servant Leader

One of the biggest mistakes new resume writers make is that they do a GREAT job with sharing content, information and resources when they start their business -- but as they get busier, that's the part of their to-do list that gets moved down to the bottom.

Content helps establish you as a thought leader and resource -- a "servant leader" in the careers space. If you don't establish yourself as an authority figure, no one is going to pay attention to you and you'll just be another resume writer that does what everyone else is doing. Originality is key to rising above others in the career services industry.

You have to keep some things in mind when figuring out how to serve your audience best. First, brand yourself in memorable ways. That means creating a name that will pop in your audience's head and stay there, including the headshot or logo that you use on all of your sites and products.

When visitors see that image, they will automatically know it's you. You have to be willing to put yourself out there -- no matter how critical you are of yourself -- your age, your teeth, your size -- no one cares. What they want is information.

Be original. Come up with unique angles to market your resume writing services. It doesn't have to be difficult.

It can be something as simple as sharing your day-to-day life with others so they can better relate to you. And it doesn't have to be extraordinary. I've mentioned this before, but one of the best things you can do as a resume writer is talk about the work you do with clients on Facebook -- WITHOUT using client names (or too much identifying information).

Be knowledgeable. Becoming an authority in the career services space is actually the best way to serve your audience. Make it a point to learn more than the average resume writer in your niche knows and solve problems and find solutions for your audience.

Get deep into your topic. Give yourself a thorough education in it. Read, take courses, pursue certification -- become the leader they need you to be.

Put yourself out there. Social media, blogs, forums and related sites are all good ways to make yourself known. And, make sure you don't just make an arbitrary comment like "me too."

Give advice, value, opinions and insights when you speak and people will listen and remember you. Don't be scared to stand out from the crowd. To blend in is what will make you mediocre.

Publish on Amazon. If you can put together an eBook for Kindle, it will boost your authority tenfold.

Avoid spamming at all cost, but make sure you release content or products on a regular basis. It takes time, planning and lots of research and forethought -- but if you really want to be the best, it will make a ton of difference because the smalltime players get paralyzed and lack consistency.

(Having a hard time coming up with content? Check out my Pass-Along Materials content.)

Wednesday, September 14, 2016

Career Professionals: Are You Making These Mistakes With Your Social Media?

On our "Social Media Strategies" call last month, Sean asked me to come up with the "Biggest Mistakes Resume Writers Make On Social Media."

Here is an excerpt of four items from that list of mistakes.

Sean asked me to handle the part about the biggest mistakes that résumé writers make because, again, this is an area that I have not only a lot of interest in -- but I also analyze a lot of what those of us who are posting on social media have done.

Mistake #1: Not Posting EnoughThe first mistake that I have seen is that you’re not posting enough. That’s one of those things that’s a hard thing to handle -- especially when you’re getting started, or you have a small following. You think, “Gosh, is it worth my time and effort to put that content out there, if nobody is reading it?” But the neat thing about social media is it has a huge shelf life. So even things that you have posted months ago or weeks ago you can always resurface that content as your audience continues to grow. Not posting enough is probably the biggest mistake.

Aligned with that is not prescheduling content. I talked before we started the call recording, a lot of us obviously wear a lot of hats, and so I know when I get busy with working with my actual one-to-one resume clients, the stuff that suffers the most is my marketing -- my blogging, my social media posting -- so one of the things that you can do is if you’re finding yourself in a slow period, go ahead and preschedule content. I use Hootsuite -- as well as Facebook’s native ability to preschedule posts -- so that I have content that is out there on a more regular basis, otherwise I look up, and suddenly it has been a week and I haven’t put anything out there. Make sure that you are using your time and scheduling the content ahead of time when you’re not as busy, so that it is out there on a consistent basis.

Consistency in social media is probably one of those things that’s universally not done well. People tend to post a whole bunch of stuff and then they go silent -- and you just don’t want to do that, because Facebook in particular is going to penalize you, if that is the case. If you haven’t had a lot of engagement from your followers in a while, then they (Facebook) take your post out of the news feed -- and that’s what Sean is talking about in terms of organic reach -- the ability for you to reach folks who have raised their hand and said, “Hey, I want to get content from you, related to the job search.”

Mistake #2: Only Posting on Your Facebook Business PageAnother big mistake that I’ve seen — and I’ve seen it on both sides -- I’ve seen it as a mistake when people don’t do it and I’ve seen it be tremendously effective when people do it -- is when you only post on your (Facebook) business page. If one of your goals is to try and grow your Facebook following, one of the ways to do that is to get people who already know, like, and trust you as a human being, to follow your Facebook Business Page. So, cross posting some of that content — although not at the same time — that is also one of the mistakes — posting the same content, either on multiple pages that you manage or on your personal and business page at the same time, don’t do that.

But if you shared a resource over on your Facebook Business Page, then share that on that your personal Facebook page too: “Hey, I just wrote this blog post about the five biggest mistakes people make on their resumes” and put that on your personal profile, because for at least 99 percent of us, we are more likely to have more friends on Facebook than we have followers for our business page. 

One really effective way that you can grow your audience on your Facebook Business Page is to get some of those friends to follow you. I talked about this on the Get Clients Now program for the last couple years, the sources of new clients for established resume writers a lot of times are referrals, and it’s not just referrals from past clients-- it’s people that we interact with on a daily basis.

So, posting content on your Facebook business page and then sharing it on your personal Facebook page, or just sharing information about the work that you’re doing with clients on your personal page. 

I have seen several examples of resume writers who do this successfully — and it can be as simple as celebrating a win for one of your clients. Not naming them by name, not tagging them, but just saying, “just helped an accountant get her first job” if you’re working with someone who is new to the workforce, “helped this client land a $10,000 raise through interview coaching.”

Here's an example:


Celebrating and shouting out the work that your clients are getting in terms of results -- but putting that on your personal Facebook page so that folks know that you’re a resume writer. There are career industry colleagues that you would never know what they do for a living if you just looked at their personal page-- and maybe they are doing that intentionally -- but if it’s your goal to get more fans and followers and engagement and clients and all of those things, that’s a simple way that you can help increase your ability to get your message out.

Mistake #3: Talking AT Your Fans and Followers, and Not WITH Them
Another mistake -- and Sean mentioned this, too -- is the one-way conversation. A lot of times on social media, I’ve seen career industry colleagues who post a lot of stuff -- and then, when people comment on it, they don’t respond back. Just like with Facebook Live, you want to acknowledge when people send you stuff. Monitor your Facebook content to make sure that if people are asking you questions or are saying, “Wow, that’s a great resource” -- just acknowledge them, like their comment -- or, even better, comment back or say, “Hey, thanks for the feedback.”

All of those engagement strategies are going to help your content get organically boosted in people’s Facebook feeds going forward. Don’t look at it as just a one-way conversation; look at how you can encourage engagement. And, like Sean was talking about, with Facebook Live, we talked about having people submit questions. You can do that on your own Facebook page too. “Hey, I am working on a new resource on job interviews. What questions do you have about the job interview?” and then let people submit questions onto that post. It not only gives you better insight into what challenges and struggles people are having, but it also helps you identify particular clients that you might be in the position to help.

Mistake #4: Doing Too Much of One Kind of Content
The other thing is to mix up your content. Another mistake that people make -- and particularly when you’re talking about pre-scheduled content -- is that they focus primarily on text-based posts, because obviously those are the easiest, in terms of creating the content. But you really want to have a mix of text posts, videos, and picture posts. 

I know a lot of you guys use the BeAResumeWriter.com Pass-Along Materials and quote those directly. 

I just saw a perfect example today Sterling Career Concepts took one of the excerpts from a Pass-Along Materials content and made it into a picture post. So she took the text and just put it over a background and shared that content. Look at different ways that you can share the information in terms of not just doing static posts.



These are just FOUR of the mistakes I outlined for career services professionals.

If you're interested in learning what the OTHER mistakes are -- and the other information Sean and I shared in the training about growing your fans and followers, using analytics to get better engagement, and more, check out this special offer!

Monday, December 22, 2014

Are You Ready for "Dead Week"?

If you're friends with me on Facebook, you know that I have many nieces and nephews. So today's blog post references a topic that was discussed quite heavily over the past few weeks among my high school-aged nieces.

If you remember back to high school -- and college -- you'll remember that the week before Finals was referred to as "dead week." That was the week when teachers were supposed to "lighten the load," allowing students to cram in extra studying for the upcoming semester-ending tests, rather than focusing on daily homework assignments or short projects.

Taking the cue from school, then, I want to extend an invitation (challenge?) to resume writers as we approach what is often the busiest month of the year for us. (In the Resume Writers' Digest Annual Industry Survey, January consistently ranked as the top choice for busiest month for resume writers.)

Before January 1 rolls around, why not take the week leading up to the New Year and focus on preparing your business for your best year yet? From Christmas until New Year's Day is often a slow time for resume writers -- either because you've intentionally closed your business, or because prospective clients are focused on their own families and festivities.

Here are three possible projects for you to focus on during this time:

1. Create an irresistible opt-in. 
One of the best ways to attract prospects, turn browsers into buyers, and/or thank clients is to give them valuable content that will help them in their job search. That can be an ebook or special report, video or teleseminar recording or even a short course. Creating your opt-in can take as little as an hour, if you start with Pass-Along Materials content.

Some of my favorites for creating opt-ins:
Jobseeker's Guide to Salary Negotiation
Jobseeker's Guide to Leaving Your Job
Brag About It! Accomplishments Guide (see how this was turned into a Kindle book)
Jobseeker's Guide to Virtual Interviews
Your 2014 Career Roadmap

Watch this video to see how easy it is!



2. Launch that membership site you've been thinking about. 
Whether you've been thinking about a micro-continuity site (small monthly fee with ongoing resources), a fixed-term membership site (defined content that runs for a specific time period), or a recurring membership program, now's the time to get it going.

If you're thinking about a micro-continuity site, I recommend getting Kelly McCausey's "Little Monthly Payments" training program. She teaches you how to create a membership site that can generate several hundred (or thousand) dollars a month from subscriptions as low as $5/member per month. (Buy through my affiliate link and send me an email to get my "Membership Site Ideas for Resume Writers" special report as a bonus!)

It's easy to set up a membership site using Wild Apricot. It's what I use for BeAResumeWriter.com, and it offers WYSIWYG (What You See Is What You Get) setup, with no programming skills required. Try it for 30 days for free using my affiliate link. (And let me know if you have any questions! I'm happy to help!)

3. Schedule your social media. 
Social media sites -- like Twitter, Facebook, Instagram, Pinterest, and LinkedIn -- can be a great way to cultivate prospective clients. But it can be tough to find the time to create content to post on social media when you're busy serving clients. I suggest pre-scheduling your content using a site like Hootsuite (free for up to 3 social media accounts) -- with or without the help of a virtual assistant.

Looking for ready-to-go social media content? Purchase my "Tweetable Tips" bundle, which includes "Job Search Advice: 365+ Ready-To-Go Tweets and Facebook Posts," "Career Checklists: 100 Tips for Success In Your Job Search" and "Positive Encouragement for Jobseekers."

Available for a limited time at the sale price of $17 (regularly $27; a $60 value), this bundle offers enough social media content for a full year.

You know what they say: "If you want something done, give it to a busy person." With that in mind, although I know you've got a lot to do holiday-wise in the next nine days, I'd still urge you to see if you can cross one of these three tasks off your list before the new year rolls around. Share a comment below if you'll take the challenge!

Wednesday, August 20, 2014

23 Social Media "Rules" Resume Writers Shouldn't Ignore


Okay, so the author of the article actually calls it "23 Tips Successful People Use for Social Media Strategy," but it just so happens that I think the tips are good enough that savvy resume writers should consider them to be RULES to follow, not just suggestions.

I like how the author focuses on engagement and authenticity. Too many resume writers have a Twitter profile because they think they should. Or do LinkedIn profile writing even though their profile isn't populated and they have fewer than 100 connections.

Pick a platform and OWN it. (If you don't have a preference, pick LinkedIn. Not only is it a great source for connecting with clients, but you can also connect with recruiters, learn from colleagues in LinkedIn Groups, raise your visibility online by trying LinkedIn publishing, and you've got status updates on there just like you'd have on Twitter and Facebook. So yeah, if you're going to pick one, pick LinkedIn.)

Which is YOUR favorite tip from the article -- and why?

Monday, March 3, 2014

Generate More Leads for Your Resume Writing Business With Social Media (Checklist)


Social media is an excellent tool to use to generate more leads for your resume writing business. At your fingertips you have access to thousands of people -- it's a networking event on steroids. But, how do you use social media to attract the right audience and generate the right leads for your resume writing business?

Here's a checklist of things to consider when using social media to attract prospective clients to your resume writing business:
  • Know Your Audience. You have to know everything you can about your audience. Who exactly are they? What is their gender? How much money do they make? What are their fears and concerns? What problems do they have that you can solve? You can get to know your audience by going where they are and studying them. (One easy way to do this is to look at the LinkedIn Groups targeting jobseekers.)
  • Spell Out Your Goals. You can't start any type of marketing without a goal. In this case, it's lead generation. How many leads do you want to generate -- and in what period of time? Exactly who do you want as a lead? What makes a perfect lead, and what would attract that perfect lead?
  • Create a Content Strategy. Use content to capture clients. You'll need to create content for your website/blog and social media that has the point of your marketing campaign in mind: Getting more leads. (More prospects = more potential clients.)

After that, almost everything else rests on content to promote your lead capture pages.
  • Create Compelling Content. If you want someone to trust you to give them information so that the lead can become a prospect, you're going to have to work for it. Great content uses images, video, audio, and is engaging and relevant to the audience.
  • Put Sign-Up Forms on Social Media. You can put a sign-up form right on Facebook, and Facebook can become the landing page. When applicable, put the sign-up form where the content is so that you can get a higher conversion rate.
  • Improve Your Social Media Profiles. Sometimes before someone clicks through your links they're going to check your profile. If you have a bad headshot, and a half-filled out profile, they're not going to go back and give you their email. Nope. They're going to click away, never to return. Don't let that happen. Improve your social media profiles -- always. (This is especially important if you offer LinkedIn profile development services!)
  • Spend Some Money. If you've created an awesome content marketing strategy, but hardly anyone is seeing it, then it might be time to pay for sponsored posts on social media networks that have that offer. Capturing leads is one of the ways that you can use social media advertising without spending a fortune. 
  • Offer Something Substantial. Giving away a freebie to get a lead's email address is standard practice -- but what you need to offer nowadays to get the prospect to opt-in has changed. You need to offer something of genuine value -- getting someone to opt-in to an email newsletter is no longer seen as valuable to potential clients. Instead, offer a special report, e-course, or teleseminar recording/transcript.
  • Create Multiple Landing Pages. Create a new landing page for each social media network so that when your audience clicks through the link on your content, they are taken to a special page that welcomes them and makes them feel at home. 

With the number of people within your target audience using social media, making social media work for you as a lead generation tool is a no-brainer.


Sunday, September 22, 2013

Tweets from the 2013 NRWA Conference: Miriam Salpeter and Laura Labovich

Want to see what I was up to at the 2013 NRWA Conference in Chicago? My tweets use the hashtag #NRWA13.

Some key points from the final session, with Miriam Salpeter and Laura Labovich:







Friday, May 24, 2013

Beyond Marketing - Why Social Media is Important for Resume Writers

Most resume writers understand the value of using social media to market their resume writing business. They create Facebook pages, LinkedIn profiles, and dutifully fill out their Google business listing — all in the hope of expanding their marketing efforts. However, did you know there are many more benefits of social media than marketing? With proper use and deployment of social media, any business can do all of the following and probably more.
  • Find subcontract writers and freelancers. Looking for subcontract writers? Or someone to handle a one-time project for your resume writing business? Use social media to help. Create a detailed listing of what you're looking for and post it on your social media accounts. Ask your friends and followers to share. It's more than likely that the person(s) who answer a call like this will be more compatible than using a huge impersonal job board.
  • Create more sales. You may think that sales and marketing are the same thing, but they're not. Marketing is increasing your reach so that you can get more leads, but sales are different. Social media can increase sales outside of your marketing efforts just because your clients might share with others the positive experience of working with you on their career marketing efforts. And if they like what you are talking about on social media, they might like to buy from you more.
  • Reward customers. Provide discounts, special incentives, and targeted career content for your customers using social media to "check in" or when they communicate with you via social media. People love getting free things, so take advantage of that by using social media to encourage more interaction with your customers and between your customers.
  • Brand your business. It's important that you brand your resume writing business across all social media accounts as honest, relevant, and even generous. (For example, be sure to mention when you volunteer your services by speaking to organizations or participate in job fairs!) Be aware of how consumers, as well as your referral sources and other resume writers, view your business via all your social media interactions. Listen to your customers and be perceived as a company that does so. Demonstrate these things as often as possible as a way to brand your business on social media.
  • Connect with your customers. You can set up private closed groups using Facebook that only your clients can see. It's a great way to increase your connection with your clients and to build a community. Encourage your clients to support other jobseekers in their job search.
  • Easy project collaboration. Another use for private Facebook groups is easy project collaboration. In Facebook groups you can upload documents and communicate easily in one spot about various projects, without ever having to have a face-to-face meeting — but still be able to keep excellent records of the events and ideas as they unfold. I know of one group of resume writers that is working on a book project through a Facebook group.

By being involved with social media, you can increase your profile among prospects while building a stronger connection with clients. Use social media to form a connection with your community. Your resume writing business can be an integral part of your community in every way that it can. And those are benefits that extend beyond using social media only for marketing.

Tuesday, November 20, 2012

Scheduling Social Media Into Your Resume Writing Business


One question I get from resume writers quite frequently is: "How do I use social media to promote my resume writing services, without having it become a time suck?"

Social media is an activity that can require a large time investment. As a busy resume writer and career services business owner, you may not have an abundance of free time available for social networking. But being effective on social media doesn't have to take hours out of your day.One of the best strategies to maximize social media involves scheduling your interactions.


Step #1 Establish Social Media Goals
What do you want to accomplish with your social media interactions and efforts? What's your goal? The goal needs to be measurable and timely. For example, instead of saying, "I want to increase my followers or fans on my Facebook business page" you might say, "I want to increase my page 'Likes" by 300 fans in three months" or, "I want to increase my Twitter followers by 10% by the end of the first quarter 2013." Knowing the specific goal you want to accomplish will help you direct the time -- and resources -- you spend on social media so you maximize your efforts.

Step #2 Create a Plan to Achieve Your Specific Goals
The next step involves some planning. You want to outline a step-by-step procedure to reach your goal. For example, if your goal is to reach 300 new fans in three months, you can approach it several different ways. One way might be to launch a "Like My Facebook Fan Page" promotion where you hold a sweepstakes and award the winner a free resume or LinkedIn profile update. This promotion will undoubtedly require some work on your part. Outline the steps you need to take to make it happen.

On Twitter, you can spend 10 minutes each day following new people — one of the best ways to get followers yourself is to follow more people, and engage with them so they follow you back!

You can also "spend your way" to new fans. You can set up a Facebook ad campaign and invest a couple of dollars each day towards growing your fan base.

Step #3 Pull Out the Calendar
Assuming you know how much free time you have in the day, the next step is to grab a calendar and start scheduling your social networking activities. If you don't know how much free time you have in a day, consider tracking your time for a week or two. If you are unable to complete your task list each day, you may need to prioritize and restructure some of your plans.

Taking a look at your calendar, break your social networking tasks down into small, manageable steps. Ideally, nothing will take longer than 30 minutes. It can be anything from accepting friendships on Facebook and sending each person a personal message (and inviting them to "Like" your business page) to scheduling your tweets for the week (I recommend Hootsuite for this!). Identify the task, put it on your calendar, and attack your plan in bite-sized pieces.

Step #4 Follow Through and Assess
Try to stick to your plan for a few weeks. Then step back and assess. What's working? What isn't? Are you still trying to do too much? Are you procrastinating on your social media goals? Are you getting distracted from your goal once you log on? (Block off 30 minutes on your calendar. Tell yourself you will spend the first 10 minutes doing "work" and the other 20 minutes doing "fun" social media activities.) If necessary, rework your plan so that it fits your needs and goals better.

Step #5 Celebrate Success
Evaluate your progress -- did you achieve your goal? (Put the goal deadline on your calendar to remind yourself!) Once you've reached your goals, take some time to celebrate your accomplishment. Then set a new goal and repeat the process. Scheduling your social media efforts gives them a purpose. It helps you grow your business without wasting your valuable time.

Friday, August 31, 2012

How to Make Your Resume Writing Business More Credible

© iQoncept - Fotolia.com
With so many resume writing businesses marketing and promoting themselves online nowadays, you may be wondering: "How do I set myself apart?"

One answer is through credibility. Credibility helps separate you from your competition (or colleagues, if you prefer the more collegial definition of "other resume writers.) It also helps your resume writing business appear larger to your prospects and customers. Credulity gives your customers confidence in you. This confidence and trust results in purchases and profits.

So how do you create this credibility? How do you demonstrate to prospective resume clients that you can be trusted?

Professional Policies and Procedures
One of the best ways to establish trust and credibility with your prospects instantly is to make sure you represent your company online in a professional and credible manner. The simplest way to accomplish this is to publish your policies and procedures on your website. Make sure the policies page is easy to find and that it covers all the information someone would want to know. For example, what is your privacy policy? What is your payment policy? (Payment in full up front? Half due now, and the rest when the resume draft is delivered?) What about refunds? Do you have a guarantee?

Transparency is a key credibility builder. Consider also including a Frequently Asked Questions (FAQ) page on your site. It may cover much of the same material that your policies and procedures page covers, but that's okay.

Large Networking Presence
More than 800 million people are on Facebook right now. It's important to have a presence on mainstream social networking sites like Facebook, Twitter, and LinkedIn. You may even want to have a Pinterest account. It's also important to integrate your activity and social networking presence on your resume writing business website. For example, include links to your social networking profile on your site. Allow people to connect with you on the platforms they use.

Social networking is a credibility builder because it's a personal way to connect with your company. Again, it goes back to transparency and availability. If you're open and easy to connect with online, it builds trust. Most resume writing businesses are solo operations -- so when a client is choosing to work with your company, they are really choosing you.

Additionally, if you're connecting with other notable experts (especially thought leaders in the careers industry -- other resume writers, career coaches, recruiters, HR professionals, etc.) on social networking sites, your prospects will notice that. You will earn credibility by association.

Great Content
Finally, great content is essential to building credibility. You want to make sure your content positions you as a knowledgeable expert in your industry. You can publish content on your website or blog. You can also publish content on your social networking profiles.

Each article, blog post, or web page will ideally offer value to your reader. When you offer value, you help build a foundation of trust with your readers. They begin to learn from you and about you. This helps them feel like youíre a company they can count on to continue to solve their problems.

In addition to publishing great content, it's also helpful to publish content frequently -- and on other websites. For example, if you are able to publish content on your site and contribute to other relevant blogs as a guest blogger, it helps establish your credibility. Publish articles on article directories or on sites like Squidoo. If other business owners are turning to you for great content, then you must be an expert!

Building credibility isn't difficult, but it does take a plan. Represent your resume writing business online in a professional manner. Make sure to be completely transparent and to publish content that offers value.

Thursday, August 2, 2012

Should You Like A Facebook Page of Another Resume Writing Business?

    • Quick question ... I do believe in networking with colleagues but I'm not sure about "liking" other Facebook pages. How is this helpful? Thanks for any insight you can share.
  • 39 minutes ago
    Bridget Weide Brooks
    • Hi, Tammy!

      There are two reasons to like your colleagues' Facebook pages. The first is the "give to get" principle -- if you like their pages, they are likely to like yours too!

      The second is to get ideas/information on things you can share with your clients. You might find articles and resources that your clients will benefit from when you see them posted on your colleagues' pages.


Tammy Shoup, of Breakthrough Resume Writing Service, asked me this question yesterday on Facebook. Her question is a common one. As resume writers, should we worry about "liking" the work of others, or sharing articles written by our peers -- should we be worried that it might encourage our prospective clients to seek our our colleague's resumes writing services instead of our own?

I reminded Tammy that clients always have choices -- but by sharing information from other resources -- including other resume writers -- we show prospective clients that we are committed to staying current in our field -- and sharing the best information -- even if it's not something we did ourselves.

By "liking" another resume writing business Facebook page (or following them on Twitter or Pinterest), we increase our connections to our careers industry community. We also have the opportunity to see articles and information that we can share with our clients. There is so much information out there, it's nice to have other resume writers help "curate" it.

But if you're worried about "standing out" among the many resume writing firms out there, here are some ideas that can help.

There isn't one set formula that every resume writing business should use to stand out. (After all, if everyone did that technique, no one would stand out!) What follows are a series of attributes that stand-out companies tend to share. Implement these in your own resume writing business and add your own twist to them to make your services stand head and shoulders out of the crowd.

Be Genuine
Most sole proprietor resume writing firms try to be bigger or more official than they really are. Businesses that are able to let that drop and actually share what's genuinely going on are often able to garner a lot of trust and loyalty. After all, when it comes to their career, clients want individual, personalized service. If you're a one-person shop, they will actually be working with you -- and that's an advantage in setting yourself apart from larger firms!

Be real about who you are and where your company is at.

Cultivate Win/Win
A lot of businesses -- not necessarily career service businesses -- treat their value propositions as win-lose. They make money, the customer loses money. I sometimes see this principle reflected in payment policies for resume writing firms. After being burned by one or two clients (out of one hundred -- or hundreds!!), the resume writer puts policies into place that "punish" future clients for the transgressions of a few.

Great companies, on the other hand, view their relationship as a co-creative one with their customers. Their customers want solutions and you're there to help provide that to them. You trust your customers to pay you (sure, you can still have policies, but you can be somewhat flexible when the circumstances warrant it).

View your customers as your partner in their career success and look to cultivate more win-win relationships with them. Involve customers in the design of a specific service program to fit their career goals, and you'll ensure you're really solving their problems.

Do Unusual Promotions
Did you know that Otis, the man who invented the elevator safety mechanism, got his company launched by placing himself inside a giant elevator in public and hacking off two elevator cables with a hatchet?

Unusual promotions garner a lot of attention. Try to come up with shocking or unusual ways of promoting your business. An "ugliest resume" contest might be one way to do this.

Write with Personality
Groupon launched its service with a successful business model — but they also had something else. They had fantastic writers that had real personality. People love reading personality-filled bits of content online. If you can get people to write witty, funny or edgy content, there's a very good chance you'll stand out.

Pick a Niche and Be World-Class At It
Don't try to be good at everything. Instead, try to be fantastic at just one or two things. Pick a niche and become the best in that niche. Stand out in that niche, rather than in the broader market. (I'm writing a cover story on this topic for the next issue of Resume Writers' Digest.) If you want to be known for something, don't just serve anyone.

Choose a Company Culture
A company culture permeates your website, your writing, and everything else about your resume writing service. If you're a solo resume writer, you may not think you have a "company" culture, but that's just a phrase. For example, the fact that your dog is your company's mascot speaks to your company culture. Is your resume writing business entrepreneurial and fun, or more corporate in nature? You can consciously shape your company culture.

These are some of the many ways you can stand out. Pick the ones that resonate with you and implement them in your resume writing business.

Sunday, June 17, 2012

Quick Ideas for Resume Writers to Maximize Your Online Profile

I'm a bit of a social media "junkie," and wanted to give you some ideas for maximizing your online presence.

First off, your personal Facebook profile is where you're likely to get most of your initial business. After all, these are your friends and family, and maybe former colleagues, neighbors, etc. (depending on your personal policy about accepting friend requests andyour privacy settings). But sharing job search-related tips on your personal profile (as well as talking about projects you're working on for clients) can be a good way to spark some referrals. (I average a couple referrals a month from my Facebook friends...from my personal profile!)

The next step is to set up your Facebook Business Page for your resume writing business. It can be tricky to get your business page Profile picture and Timeline cover graphic to look just right, but you can find someone to help you on a site like Fiverr.com (and it's just $5). You'll find that it takes time to build your "Likes" to your Business Page (most resume writers average around 75 "likes" for their page -- but there are many with as few as 5 "Likes" and a few with 100+). While "quantity" is your eventual goal, quality is a great way to start. Share tips and ideas, link to interesting articles (don't just post the link -- comment on it!), and share your client success stories (not by NAME specifically unless your client says it's ok -- more like: "Just got a call from Ann K. who received three calls for interviews within 2 days of sending out her new resume. Nice!"

On the subject of getting the most out of your social media presence, there's Twitter. As I remarked to a colleague today: You either love Twitter, or you don't understand it. A lot of people set up Twitter profiles and don't do anything with it. The key with Twitter is: The more you do on Twitter, the more you'll get out of it. I admit, it has kind of a steep learning curve to begin with. There's the whole follower thing (i.e., you can Tweet at anyone with an unprotected Twitter account, but you can only get Direct Messages from someone you're also following) ... there's "Twitter-etiquette" -- like acknowledging retweets (RTs) and mentions (MTs), the phenomenon of #FollowFriday (and the whole explanation of hashtags #) and how/when to use them ... and, of course, how to manage the Twitter stream (as it relates to time management).

The easiest thing to do with Twitter is to set up your Twitter account to interface with your Facebook Business Page (it's quite easy, actually) and have everything you post to your Facebook Business Page automatically post to Twitter. Also, check in for 10-15 minutes a week on Twitter to respond to Tweets and DMs, follow people who are following you, etc. You can also set it so that Twitter automatically posts to your LinkedIn account.

You can learn more about how to use social media for client acquisition in my "Introduction to Social Media for Your Resume Writing Business" special report, available to Bronze members on BeAResumeWriter.com this month (June 2012).

Tuesday, November 22, 2011

Using Social Media to Maximize Your Content Distribution

When does 1+1=3?

When you can leverage individual efforts to create greater effect. Marketing efforts are more powerful and effective when they work together. For example, if you have a social networking account you probably have social networking buttons on your blog or website. You invite people to share on Facebook, for example, and like your Facebook business page too.

Your content marketing strategy is probably your most important and effective marketing tactic in your strategy. (See last week's blog post about creating a content strategy.) Content, after all, is what drives visitors to your website. It makes sense to blend your content marketing efforts with your social media efforts for a really powerful strategy.

Here are a few ideas or strategies to integrate your content marketing and social media efforts.

1. Linking. Each time you publish an article or blog post, link to it from social networking sites. You can try different approaches to test which works best. Does a straight headline with a link work? Or does your audience prefer a teaser paragraph and a link? Some marketers have found that asking a question works best to motivate click throughs from social networking sites.

2. Publish full articles. Some social media sites provide room for full articles. For example, LinkedIn and Facebook Fan pages both give you room to publish an abundance of content.

3. Include social media buttons on your site and in your content. If you have a blog, there are plug-ins that you can add to integrate social media buttons at the top of each blog post. You can also include a call to action in some or all of your posts. You can include a signature that says, "Like this post? Share it on Facebook."

4. If you're using article marketing to drive traffic to your site, you can link to those published articles from your social media accounts. You can also include a "Follow me on Twitter/Facebook/LinkedIn" or whatever sites you use. This helps broaden your audience and your awareness.

5. Use content to grow your social media connections. Each article or blog post should ideally have a purpose. You may want to promote an affiliate link. You may want to drive traffic to your opt-in page. You can also use content to build your social network following. Include a call to action at the bottom of your article or blog post and link to your profile.

There is tremendous potential here. You can also use social media comments or questions to create content for your site. You can also integrate them both into your email marketing strategy too.

Remember that each marketing tactic is more powerful when it is integrated with your other existing marketing tactics. Plan your content. Plan your social networking strategy and then plan how they can work together.

Wednesday, September 7, 2011

Don't Take Too Many Social Media Shortcuts

As this Hubze blog post points out, sometimes the tools you use to manage your social media presence can backfire. Although Hootsuite is one of the timesaving tools I mentioned in the Spring 2011 issue of Resume Writers' Digest to help you manage your social media presence in 30 minutes a day or less, over-relying on Hootsuite -- especially for Facebook -- can penalize you in two ways.

The first is by reducing your Edgerank score (Edgerank is the algorithm Facebook uses to determine which of your posts are seen by your page's fans). The second is that Facebook sometimes "bunches" posts from Hootsuite together. (We've all seen the "See more posts from Hootsuite" link in our Facebook news feed ... and raise your hand if you've skipped over clicking to see more of those posts. Yep.) The same is true for some other services, such as Twitterfeed.

See this example:


While it's perfectly fine to use Hootsuite to help you manage your social media presence, there's no substitute for manual posting, especially on Facebook. So mix it up a bit -- throw in a manual posting at least every other day, in order to maximize fan engagement. (For most resume writers, you should be posting on your fan page no more than twice a day and no fewer than twice a week.)

Friday, June 17, 2011

When Traffic is a Good Thing

Normally, when I think of "traffic," I think "bad!" Like, stuck in a traffic jam or having to navigate through the cars parked on both sides of the street for the neighborhood church's festival to get out of my neighborhood last weekend. Yes, in those cases -- traffic is bad.

But there is "good" traffic too -- as in traffic = visitors to your website.

Website traffic is -- for many business models -- the key to profits. The more traffic you have, the bigger your bottom line. This is particularly true for resume writing businesses that work with a national clientele. Whether you're launching a new product (perhaps a workbook touting "10 Top Interview Secrets") or just want a quick influx of cash (booked appointments!), sometimes you need tons of traffic quickly.

Here are five fast solutions to drive traffic to your resume writing business website.

1. Social media. Social media works quickly -- and if you have a large following on any of the social media sites (Twitter, Facebook, LinkedIn), you can generate a ton of traffic to your website quickly. The key is to create attention-grabbing posts that arouse curiosity, make people laugh, or stir up a controversy. You want to generate click-throughs to your website.

Make the most of your social networking tactics and use technology to get the job done. For example, one StumbleUpon post can be integrated with both Facebook and Twitter profiles so you're making waves on all three social sites at once.

2. Blogging. Post on your own blog or be a guest blogger on a blog with a large number of subscribers. Like social networking, if you offer an informative, controversial, or entertaining post, you'll have people clicking through to your website like mad. Of course, if you also promote this wonderful blog post via social media, you can double your traffic results. (See tip #1.)

3. Article marketing. Article marketing works well when you concentrate your efforts on quality article marketing sites with large audiences. One well-written, informative article -- rewritten a few times, and submitted to a handful of directories -- can generate the traffic you're looking for. Be sure to include a bio box that includes a call to action and a link to your website to motivate click-throughs.

4. Video content. Video is one of the top traffic-driving sources online nowadays. It's amazing how quickly a video can go viral. Like print content, videos that entertain, stir up a bit of controversy, or offer tremendous value cause a buzz. They're forwarded to friends and downloaded on laptops and mobile devices around the globe. A good video can generate all the traffic you need. Again, integrate a bit of social media to promote your video, blog about it too, and you can multiply your traffic results. (The ability to do video is built into lots of tools nowadays. My favorite is the FlipCam -- which is no longer being made -- but I just discovered that my $150 Nikon Coolpix camera has built-in video ... it's not professional quality, but it would work for an online video -- especially one that you post on your blog.)

5. Partnerships. This strategy takes a little bit more work than the first four tips, but can yield significant traffic to your site. Partnering with a relevant or compatible business (career coaches, mental health counselors, real estate agents) can work quite well to generate traffic fast. The key is to come up with a mutually beneficial agreement. Find people in your industry that are willing to work with you and help each other drive traffic. A partnership may include guest blogging on each other's sites, swapping advertisements, or even promoting one another in your ezine. (If you are a generalist resume writer, partner with a resume specialist -- for example, someone who works with federal resumes or finance candidates, or IT specialists -- and swap content and traffic.)

For example, earlier this month, I partnered with Wendy Terwelp, who was promoting a "Rock Your Network®!" teleseminar training program for careers industry professionals. I contacted Wendy to see if she'd be interested in putting together a free preview call for resume writers. We launched the call about 10 days after I initially contacted her, and the 45-minute call was chock-full of great information about how to use social media in your careers industry business (both for yourself as well as for your clients). Wendy was able to reach 50+ careers industry professionals who listened to the call live (or the recording), and I was able to promote Resume Writers' Digest through her social media channels (her Facebook group and Twitter profile). It was a great partnership.

It is possible to drive a ton of traffic to your website fast. The trick is to have a plan in place, know your audience and your goals, and take action.

Friday, May 20, 2011

Guest Post: Five Tips to Build Your Business & Your Network Using Social Media

  1. Remember it’s about quality, not quantity. The goal of social media is truly about engagement. Creating real and helpful relationships leads to business growth. 
  2. Social media is where the work is going. According to Chris Brogan, social media expert and entrepreneur, “Here’s how to get more leads, to nurture your prospects, to educate your buyers, to service your customers.” 
  3. People buy from people they know, like, and trust. Social media helps people build trust by demonstrating their thought leadership, expertise, and personal brand.
  4. “Remember you are dealing with people. Let your organization's real personality shine… work on creating remarkable experiences for your customers,” said Robbin Phillips, BrainsOnFire.com, in a tweet. Social media enables you to do just that.
  5. Keep in mind “The Mom & Boss Test.” If your mom would be mortified or your boss would fire you, don’t post it! This is especially relevant advice for our job-seeker clients.
© 2011 ● Wendy Terwelp ● All rights reserved. ● Learn how to Rock Your Network® Online is Wendy’s upcoming class, starting June 9th! This class is designed especially for career industry professionals like you. Dubbed “LinkedIn Guru” by The Washington Post, Wendy is a recognized expert on networking both online and off. She is frequently quoted in The Wall Street Journal, The Washington Post, Fast Company, The Philadelphia Inquirer, More Magazine, Monster.com, Careerbuilder.com, ABC, NBC, radio shows and more.

Wednesday, April 6, 2011

How to Use Social Networking To Draw Traffic to Your Website

Social networking websites can benefit all website owners, but especially resume writers who are looking to make a profit from visitors to their websites. This can be done one of two ways -- by selling something on the website (resume writing services, career coaching, job search packages, or affiliate products) or by relying on revenue from advertising (a handful of resume writers run websites that provide job search content supported by advertising revenue). 

If you have a website that selling products or services (as opposed to a content site that depends solely on advertising revenue), you may find it a little bit easier to use social networking sites to your advantage. This is because, if you wish, you could do product or service spotlights. Each day, week, or month, you could showcase one of the products or services that your website sells. This could either be done through status updates, Tweets, or blog posts. 

If you are using your online website to make money with advertising programs, such as affiliate programs or Google Adsense, you may need to approach social networking websites in a different matter. Since you will not necessarily have a particular product or service to focus on, you will need to approach these websites as if they were personal websites.

As with all other types of online websites, social networking websites should help to increase the number of page views your website receives. In most cases, more page views mean more clicks -- which means money for you.

Tuesday, March 1, 2011

Happy Birthday, Justin Bieber!

Okay, so I'm not 14 years old. But I have seen Justin Bieber's movie (in 3D, no less!) -- Never Say Never.

I didn't know much about JB before I saw the movie -- other that what I read in People magazine, for the most part. But my brother has five little girls (ages 4-13) and they've seen the movie seven times now, so Jon and I came along to see it for my niece (& goddaughter) Lauren's birthday in mid-February.

I have to say, I'm impressed. The kid has talent -- and beyond that, he has something to teach resume writers about branding, social media, and (client) relationship management.

As a brand, he's a force. Seven million+ followers on Twitter. More than 6,000 Tweets sent (I'm sure by now he has a social media team helping him with it, but in the early days, it was all him!) More than 22 MILLION Facebook fans for his brand page. And when he cut his hair, he (reportedly) lost 80,000 Twitter followers. Amazing.

A guest post on the TechCrunch blog today gets it: "What Every Entrepreneur Could Learn from Justin Bieber." The BrittInspired blog opines on "What Justin Bieber Taught Me About Social Media."

My favorite bit of wisdom from that post:
 The Bieb’s career started when a talent manager found a video of him singing on YouTube. That’s all it takes. One great piece of content. One person to notice you and unimaginable things can happen. No one is going to notice you if they don’t know you’re there.

Plus, the kid is inspiring. So is the movie. Go see it.
Happy 17th Birthday, Justin Bieber!

Tuesday, September 14, 2010

Best of Today: 9/14/10

Here are my "favorite" articles from today --




Interesting article from US News & World Report, via @AvidCareerist (retweeting @ErinKennedyCPRW and @JobHuntOrg! “Beware the Interviewer in a Soft Chair

The Real Power of Networking is in the Second Degree? – via Kristen Jacoway – “How to Find a New Job with LinkedIn”
– Great video explaining the process!


QUOTE OF THE DAY:

@GayleHoward: Careers are linked to your life stages. Work situations perfect for one period of your life may be completely wrong for the next.